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Bumble joins the Flemington hive

Australia’s ultimate networking event, the Melbourne Cup Carnival, is delighted to welcome the ultimate networking app, Bumble, as a new partner in the exclusive Birdcage Enclosure and general admission precinct The Park.

Bumble is a female-first connection platform that empowers women to make the first move in dating, friendship and professional networking. The app is the brainchild of entrepreneur Whitney Wolfe-Herd, who founded the business out of a desire to change the way people communicate and to encourage respectful relationships.

Victoria Racing Club (VRC) Chief Executive Officer Neil Wilson said it was a match made in networking heaven. “The Melbourne Cup Carnival is the networking event of the year. For decades titans of industry, business, racing and fashion have converged on Flemington to celebrate and build relationships,” Mr Wilson said. “We’re delighted to welcome Bumble to the Flemington family for 2018.”

The 2018 Melbourne Cup Carnival will mark the first visit to Australia for Bumble’s CEO and founder, Whitney Wolfe-Herd, who was recently named number nine on Fortune’s 40 Under 40 list, which ranks the most influential young people in business.

Bumble’s Country Lead for Australia Michelle Battersby said the business was thrilled to become the newest partner of the Melbourne Cup Carnival.

“Since Bumble launched in Australia under two years ago, our mission has always been to empower women to make the first move in all aspects of their lives. This iconic event combines everything we love – friendship, networking, fashion, even romance – and we are incredibly excited about the platform that the Melbourne Cup Carnival provides for us to spread our message across Australia,” Ms Battersby said.

“With women having made the first move over 21 million times in Australia we look forward to using the sponsorship to give back to our users. Launching in October we will be running a competition in-app to give users the chance to attend the Bumble marquee with their BFF on Kennedy Oaks Day, a truly money-can’t-buy experience.”

During the Melbourne Cup Carnival, Bumble will be hosting strong, empowered women in its Birdcage marquee, as well as activating in The Park area with an experience exclusive for Bumble users, and will take naming rights of Race 1 on Lexus Melbourne Cup Day, the Bumble Stakes.

Bumble is the fastest growing dating app in the US, with Australia being one of the fastest growing regions. In Australia, Bumble has facilitated over 47 million matches and more than 6 billion swipes / slides.

@FlemingtonVRC @bumble_australia #MelbCupCarnival

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