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World’s first perfect knicker launches

Renowned lingerie experts Anderson Brockhurst Enterprises (AB Enterprises) is delighted to announce the launch of its game-changing new product the knicker that is set to revolutionise the knicker category in Australia and abroad. From the creators of lingerie successes; Dita Von Teese lingerie Wild Hearts by Collette Dinnigan and Love Kylie comes the first unimaginably comfortable everyday knicker for women of all shapes, sizes and ages.

With over 40 years working in the lingerie industry the team at AB Enterprises know knickers and have created perfectly clever knickers at the everyday affordable price of $15.00 AUD available online and through select lingerie boutiques.

Available in several variations the knicker range includes: the classic knicker available in black and nude in three styles the classic bikini, classic full-brief and classic hi-cut brief. The classic lace knicker, available in black and nude in the bikini, the full-brief and the hi-cut brief and accompanies the knicker precision cut available in two variations the classic precision and precision lace available as a hipster, full brief, hi cut brief and g-string styles.

Created by lingerie industry experts Helen Anderson ​and Lara Brockhurst​, the pair drew on years of research, countless years of experience designing for women and listening to Aussie women about what they want, to create the world’s first ‘perfect knicker’.

For years, the AB Enterprises team were frustrated that no-one had perfected a knicker that was equally as comfortable as it was beautiful to be seen in, Director and CoFounder of the knicker Helen Anderson says it’s a long-time dream come true. “Finally a knicker that won’t ride up, is clever in design and stays exactly where it should, we did it and now every woman no matter what shape or size can experience a luxurious finish that is a dream to wear,” she said. “The Knicker stretches to fit so there is no uncomfortable restriction, we use especially designed fabrics and laces that are super soft, super stretchy and light to give you that perfect no pantyline result,” added Ms Anderson.

Joining her in celebration of the knicker’s arrival is CoFounder and Creative Director Lara Brockhurst. “We all hate panty lines, so we have engineered styles with very fine elastics and equally fine stitching which ensures that there are no thick ridges to show through your clothes. Or in the Precision and Precision Lace knickers there are no elastics at all. The unique fabric is designed to sculpt your bottom without the need for thick elastics,” she said.

Shop the range now:


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