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Australian Grand Prix hospitality partners unveiled

The Australian Grand Prix Corporation (AGPC) officially unveiled
Atlantic Group, food&desire and GEMA Group as hospitality partners for the
Formula 1 Australian Grand Prix 2019. The exclusive preview showcase of the new Formula 1 Australian Grand Prix hospitality partners was held on Wednesday 12 September at Carousel overlooking Albert Park Lake.

Building on the premium experiences delivered at the event over the past 23 years, Atlantic Group, food&desire and GEMA Group provided guests with a preview of the reimagined food and entertainment that will be on offer at the Formula 1 Australian Grand Prix from 14-17 March 2019.

Attended by over 400 guests, the evening featured all of the glitz and glamour one would expect at a Formula 1 Australian Grand Prix event, including a ballerina ball, live illustrations by artist Mads Francis, a performance by Kate Ceberano, GH Mumm Sabrage, and a spectacular display of pyrotechnics.

Together with local celebrity chef, Shane Delia, hospitality partners Atlantic Group, food&desire and GEMA Group introduced attendees to a preview of the food and beverage packages on offer at the Formula 1 Australian Grand Prix 2019, including a Spring Garden Table of local produce, mini chicken liver parfait cones, an abundant oyster station, a braised pork hock and prawn with coriander salad and chili caramel, as well as a decadent dessert grazing table featuring coconut ‘Bounty’ balls and salted caramel tarts with meringue torched to order.

AGPC CEO, Andrew Westacott, said the three hospitality partners will provide Grand Prix guests with more innovative and cutting-edge dining options than ever before. “We are extremely proud to partner with the best in major event catering to deliver an unparalleled hospitality experience for our customers,” said Westacott. “Formula One is built on innovation, prestige, passion and entertainment. The offerings will showcase the very best of Victorian produce and exquisite culinary creations not only to redefine the hospitality experience but reaffirm our position as a leader in the Australian major event space,” added Westacott.

With a range of bespoke hospitality packages available, the Formula 1 Australian Grand Prix 2019 is the one place where the world’s biggest stars, glamour, fashion and fast cars come together to create exciting and unique experiences.

To purchase hospitality tickets or for event information on the Formula 1 Australian Grand Prix 2019, please visit

Quote from Atlantic Group, CEO, Hatem Saleh:
“Atlantic Group is incredibly proud to be awarded the catering contract for the prestigious Formula One Paddock Club which further increases our hospitality footprint at this iconic global event. We know the world is watching and will ensure we are putting our best foot forward when providing outstanding hospitality to guests, corporate clients, sponsors and brands that define this premium event. Atlantic Group’s award-winning team will showcase innovation and excellence through catering as we continue to redefine the industry and provide guests the most memorable experiences that we are renowned for – see you at the track.”

Quote from food&desire, Founder and Director, Leigh Worcester
“I have attended every Formula One Australian Grand Prix since 1996. I love this event and to now be in a position to contribute to delivering exceptional catering services and take the hospitality experience to new levels, is something I am so excited and proud to be involved in. Bring on the 2019 Formula One Australian Grand Prix!”

Quote from food&desire, Founder and Director, Asaf Smoli
“This is the birth of something new for Food and Desire. Our approach will be
anything but a cookie cutter model. Our philosophy when it comes to catering the Formula One Australian Grand Prix is creating experiences that touch on all the senses. To be part of what is renowned as one of Melbourne’s must go to social events… could not be more exciting.”

Quote from GEMA Group, Managing Director, Paul Valenti:
“Securing the hospitality contract at the Formula One Australian Grand Prix is a huge milestone for GEMA Group. We are passionate, proud and humbled by this significant opportunity. We are extremely excited and look forward to building and strengthening our relationship with the Australian Grand Prix Corporation and taking the guest experience to new levels at this iconic Australian event.”

Here is a link to a short highlights video:


Pictures from the launch event at Carousel.

Candice Wyatt and Caty Price
Sara Oteri
Zoe Henderson and Jade Robran
Ray Reyes and Renae Geddes
Natalia Kalinowski
Kate Ceberano and AGPC CEO Andrew Westacott
Hatem Saleh and Riana Crehan







































Elouise Slattery and Madeline Slattery
































































Tamara Graffen and Diana Chan





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