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David Jones Launches Beauty Partnership with Sephora

David Jones has announced an exciting partnership with visionary global beauty concept Sephora, marking a dynamic new beauty experience for Australian customers. The Sephora concept promises to complement David Jones’ existing premium beauty assortment with an outstanding list of new and exclusive brands.

Alongside the product offering, the in-store experience will enhance modern consumer shopping habits with the use of interactive technologies and the ability to test and play.

David Jones Chief Executive Officer, David Thomas said, “Our partnership with Sephora will deliver an exciting and experiential new beauty offering for customers. Sephora is a highly regarded beauty innovator with an assortment of stand-out products that will complement and extend our existing offering to customers. We are focused on continually evolving our beauty offering to ensure we provide an unrivalled range of the very latest beauty innovations, brands and products from around the globe, along with expert service and specialised advice that David Jones is renowned for.”

Of the partnership, Sephora Australia Country Manager, Libby Amelia said, “Sephora is a revolutionary name in beauty around the world, and we are excited to continue our expansion and expression of the brand here in Australia. To be able to bring Sephora collection, alongside a carefully curated list of exclusive brands like Fenty Beauty, Fresh, Givenchy, IT Cosmetics and Marc Jacobs Beauty to a premium department store like David Jones is such an exciting opportunity. The partnership will allow us to increase our presence and reach in Australia to the discerning and loyal David Jones customer base, bringing them the unique Sephora experience they may not have experienced yet.”

The exclusive partnership will see the first Sephora location open this spring in David Jones’ Melbourne Bourke Street flagship store. David Jones recently announced exclusive luxury partnerships with Louis Vuitton, Chanel, Gucci and Givenchy, a compelling Australian offering to include Country Road, MIMCO and Politix and an innovative partnership with The Walt Disney Company.

“This latest partnership with Sephora advances our vision of bringing our customers the best brands and experiences, both locally and globally. We look forward to announcing more exclusive brand partnerships as we build on this momentum,” Thomas added.



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