David Jones Level 7: A Luxury Shoe Floor Like No Other
David Jones recently unveiled ‘Level 7’, the highly anticipated luxury shoe floor on the iconic seventh level of the $200 million redevelopment of the department store’s Elizabeth Street flagship in Sydney.
In a first for Australia, customers will experience the worlds of Louis Vuitton, Chanel, Gucci, Dior, Christian Louboutin, Roger Vivier, Valentino and Salvatore Ferragamo outside their eponymous boutiques. Each of these iconic brands have bespoke boutiques on Level 7, with the luxury fashion houses located alongside an expertly curated range of the world’s best brands including, Saint Laurent, Balenciaga, Alexander McQueen, Jimmy Choo, Gianvito Rossi, Sergio Rossi, Aquazzura, Bally and Balmain.
Soon to be overlooked by a Champagne and Dining Bar, Level 7 is also home to the flagship’s newly refurbished Bridal Salon and David Jones Gift Registry.
Steeped in history, the seventh floor has seen everything from her Majesty Queen Elizabeth II and His Royal Highness, Prince Phillip, Duke of Edinburgh attending the official State Banquet in 1954, to hosting the very first Dior fashion show outside of Paris in Spring 1948. And now, a luxury shopping experience like no other.
David Jones Chief Executive Officer, David Thomas said, “In our 180th year, as part of the $200 million redevelopment of our Elizabeth Street flagship, this is an exciting and historic milestone. Level 7 will be home to 85 of the world’s leading brands, many of which are department store exclusive and new to David Jones, providing our customers with an unrivalled offering and experience housed in a one of a kind, world class location.”
Level 7 will also introduce a new level of footwear service and expertise with extensive specialised brand, product, customer service and after care training, as well as individual brand education, on styling and fit provided to each shoe floor team member. With no detail spared, a footwear concierge will also be on hand to greet customers, gain an understanding of what the customer desires and create a shopping experience like no other.
“A key element of his project has been the recruitment of talented specialists that are passionate about the brands, passionate about the product, and passionate about our customers. We have over 50 team members for our new luxury shoe floor comprising of luxury footwear experts and a number of new employees that have worked in leading speciality footwear and retail businesses both locally and internationally. More than 85 percent of our shoe team are bilingual and between them speak 19 languages and represent over 20 countries,” Thomas said.
The reimagined 12-floor flagship department store will bring together the best of the world in one place; aligning fashion, food, home and beauty within the existing Elizabeth Street site in an exciting blend of heritage and modern design, immersive retail experiences, and bespoke in store services.
David Thomas concluded: “We are incredibly proud of the exceptional retail experience we are bringing to Level 7. The redevelopment of David Jones Elizabeth Street will continue to celebrate and preserve the heritage and rich history of our beautiful store while delivering an exciting and truly innovative retail experience for our customers. This investment shows our commitment to remaining at the heart of Sydney, and Australia’s, luxury shopping experience and to becoming. Australia’s premier retail destination.”
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