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Single Release: Broads – Mirror

Melbourne’s queens of indie-noir Broads are proud to announce “Mirror”, the first single from their upcoming sophomore album, due for release early 2019.

With a haunting sound spun like gossamer and the narcotic, deceptively sweet voices of front women Kelly Day and Jane Hendry, Broads weave a Lynchian mix of folk and indie rock with the surreal pop sounds of the 60s.

Their 2017 debut album Vacancy was described by the Music as “a mellifluous collection of songs utterly drenched in enticing melodies and harmonies… a simply gorgeous, often haunting, always sublime inaugural full-length outing”. Album of the week on both radio stations Triple RRR and PBS FM in Melbourne on the week of its release, Vacancy found its way onto best of 2017 lists almost a year later, including PBS FM’s Top 10 albums, and Basement Disc’s best releases.

Inspired by a Sylvia Plath poem of the same name, “Mirror” is an acerbic reflection on our often obsessive projections and hunger for self-affirmation through the saccharine veils of social media.

“These days, we carry our mirrors with us all the time, unable to escape our own reflections on Instagram and the like. When I wrote the song I thought, “what kind of personality would someone’s phone have?”. It would be a syrupy, false friend who would always try to convince you that they were your one true ally. So I wrote this sweet sounding pop song from that perspective, which then breaks apart into chaos towards the end, as all false realities do,” Kelly Day said.

“Mirror” is an auspicious introduction to the highly anticipated new album, which through Broads’ powerful lyrics, sharp imagery and dark undertones explores connectivity and attachment in a modern age that has given birth to both a culture of technophiles and narcissists, yet also the organic web of global communication, which keeps us connected and nourished.

As with the critically acclaimed album Vacancy, the forthcoming album challenges songwriting conventions and social constructs, whose cracks Broads aren’t timid about prying open.

While strongly focused on dreamy vocal harmonies and influenced by some of the great crooners from across the eras – from Elvis to Thom Yorke, Nina Simone to Feist – Broads are firmly carving their own melodic and lyrical path resisting any comfortable fit into one particular genre or era.

With past collaborators including Big Smoke, Cash Savage, Henry Wagons and Mikelangelo, and a list of live shows that have taken in intimate venues as well as festival stages, Broads are a tour de force.

Catch them @ The Curtin, Melbourne on October 19 where they will be launching the single, with supports by The Hot Springs and Luke Brennan.

“Mirror” out now.

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