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In an industry first, international property developer, Caydon Property Group, will participate in retail’s largest global shopping event – Black Friday, on 23 November – rewarding property purchasers with enormous discounts on apartments across the group’s Melbourne property portfolio.

Where sales promotions have become widely expected by consumers, and retailers continually seek to innovate through digital shopping experiences, the property industry has been, by contrast, traditionally slow to innovate in response to buyer behaviour and has not typically engaged in price promotions or buyer incentives. But this Melbourne-based developer is seeking to change that, keeping step with consumer shopping habits by offering its purchasers an unprecedented opportunity to save up to $100,000 on brand new homes in some of the city’s best suburbs.

“Caydon is strategically focused of driving innovation within the property sector. Whether it’s through leading apartment design, smart home technology or the customer experience, we’re constantly exploring ways to evolve our product and service,” said Caydon’s Principal and CEO, Joe Russo. “With our Black Friday initiative, Caydon hopes to create an occasion that will give all home buyers the opportunity to make a move in the property market – something that is becoming increasingly challenging for first home buyers, downsizers and investors alike.”

With 57 percent of Australians expected to purchase in-store and online during the Black Friday shopping period, Caydon is expecting price-savvy property purchasers to capitalise on the savings. Caydon’s International Marketing Director, Steve Williams, said “Unlike other industries, the property market has not traditionally recognised or followed seasonal spending habits in line with the consumer retail calendar, so the prospect of making significant savings in every price bracket for new apartments has been virtually non-existent until now.”

One, two and three bedroom apartments across every Caydon development in Melbourne will all be available at significantly reduced prices. One of the biggest savings can be found at Caydon’s iconic precinct development, The Malt District, in Cremorne, where a three bedroom apartment with two bathrooms and a car space will be reduced by $100,838 during the Black Friday event.

To access the savings, home seekers must book one of 100 VIP appointments available on the Caydon website ( from 6:00am on Black Friday 23 November. Once the appointment is
reserved, a Caydon sales representative will work with the lucky customers to find their ideal home and lock in the savings.

Buyers can reap the rewards on the following Caydon projects:
– The Malt District, Cremorne
– Focus on Mason, Moonee Ponds
– Hall Street, Moonee Ponds
– Rise Residences, Moonee Ponds
– Ivanhoe Apartments, Ivanhoe
– Verso, Northcote
– Windsor & Co, Preston
– Only Flemington, Flemington


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