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20PerFit – a fitness game changer

In a matter of weeks, 20PerFit will be launching its revolutionary electrical muscle stimulation (EMS) training system to the Australian market – a system which will allow trainers to provide clients with full-body workouts that deliver over 150 times more muscle contractions than a conventional workout, and all in just 20 minutes.

Using the latest EMS technology exported from Germany, 20PerFit’s innovative system imitates the natural action of the central nervous system, sending electrical impulses to contract deep muscle fibres. During a single 20-minute session, up to 90% of muscles are activated, making workouts more intense and effective. Unlike other EMS offerings, 20PerFit’s system is totally wireless, allowing clients to perform exercises without restriction. Wireless capabilities also mean that 20PerFit can be a completely mobile service, making it even more convenient and accessible.

With one studio already in Sydney’s Parramatta, the brand is set to expand with additional studios launching nationwide, there is also the opportunity to franchise the product to existing gyms and fitness centre’s. Prior to the launch, 20PerFit has appointed two new Business Development Managers to its team: Darren Hewitt and Stephen Jenkinson.

Hewitt has 15 years’ experience in the fitness industry, including eight years in the fitness franchise sector. Highly skilled in business coaching, new business development and marketing strategy, Hewitt was drawn to 20PerFit because of the system’s key points of difference and the promising business opportunities it presents. Hewitt explains “EMS training really excites me. I also feel there is a real difference with our model, which I believe will be in high demand – both as a business opportunity and as a training method for consumers. Plus, the fact that we offer both studio and mobile franchise opportunities means we really do have something for everyone.”

Jenkinson has more than 16 years of health, fitness, sport and nutrition experience under his belt. After a career as a professional rugby union player, he went on to work as a personal trainer before moving into the sales arena, leading a number of sales teams and managing top fitness brands such as Optimum Nutrition, BSN and Glanbia. He states “I am proud to be joining the 20PerFit team. I believe 20PerFit is the future of fitness. I’m excited to see the business grow across Australia.”

20PerFit Head of Operations Damien Bain has said he is confident that the two will form an integral part of the 20PerFit team. He said, “Steve and Darren both bring a wealth of experience to 20PerFit. We’re already off to a flying start, and as our business continues to grow, so too will our 20PertFit family.”

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Pictures from the Melbourne launch.

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