2021 VRC Spring Carnival
The Victoria Racing Club (VRC) has announced Australian winemaker Penfolds as the new Victoria Derby Day partner.
The four-year sponsorship agreement includes the naming rights to Australia’s oldest classic race, the Group 1 Victoria Derby, and the first day of the world-renowned Melbourne Cup Carnival, Victoria Derby Day.
Penfolds becomes the third naming rights sponsor for the Victoria Derby in its illustrious 166-year-history.
VRC Chairman Neil Wilson said the Club is delighted to welcome Penfolds as the new Victoria Derby Day partner. “As custodians of what is widely regarded by race lovers as the best day’s racing in Australia, the Victoria Racing Club is incredibly proud to link the Victoria Derby with a global brand that is as iconic and time-honoured as Penfolds. The new partnership extends one of the longest VRC partner relationships to more than 40 years with Penfolds owner, Treasury Wine Estates,” Mr Wilson said.
“Victoria Derby Day traditionally attracts the largest crowd on any Australian racecourse every year and this year we are eagerly anticipating the return of spectators to Flemington Racecourse to enjoy Penfolds Victoria Derby Day, and mark the moment enjoying a Penfolds wine.”
“Penfolds Victoria Derby will go from strength to strength. We are thrilled to partner with Penfolds as they affirm their status as a global luxury icon.”
Penfolds owner, Treasury Wine Estates, is delighted to build its association with one of the world’s greatest race clubs and showcase luxury Australian wine on an international stage.
“If you go back in time, Penfolds has an historic connection to racing dating as far back to the 1930s. What better way to celebrate a special, memorable moment in time, than with a glass of Penfolds,” Treasury Wine Estates Chief Executive Officer Tim Ford said.
“Today’s announcement takes place in a year that also enables us to celebrate 70 years of our flagship Grange – a wine that is poured to mark genuine moments and celebrations.”
“Although it’s a day traditionally associated with black and white, we look forward to adding a splash of red to the celebrations on Penfolds Victoria Derby Day.”
The new partnership will see Penfolds take up a marquee position in Flemington’s exclusive Birdcage Enclosure, become Official Wine Partner of the VRC and Melbourne Cup Carnival, design a special Penfolds experience for VRC members and curate wine lists in all venues across course including the world-class Club Stand.
***Update as at 2 October 2021***
The Victoria Racing Club (VRC) has announced ARIA award winner and multi-platinum singer/songwriter Delta Goodrem as an official VRC Ambassador for 2021.
The globally celebrated artist has a longstanding relationship with the club, performing the Australian national anthem in the Mounting Yard ahead of ‘the race that stops a nation’ in 2007 and returning last year as an ambassador to perform her hit single Solid Gold on Lexus Melbourne Cup Day.
“After another unique year, Lexus Melbourne Cup Day is a great Aussie moment to look forward to and a wonderful opportunity to celebrate no matter where people are around the country. I really hope this is a moment that will be one that helps to bring people together and lift the Australian spirit,” Ms Goodrem said.
“As a storyteller, there is nothing I love more than an Aussie tale of grit, heart, strength and determination, and the People’s Cup has so many stories exemplifying these values.”
In a nod to Flemington Racecourse’s world famous grounds, Delta Goodrem wore a dress adorned with florals for her official VRC Ambassador announcement cover shoot with Stellar Magazine.
Florist, artist and doctor of philosophy Dr Lisa Cooper created a bespoke dress made entirely from fresh flowers paying homage to the more than 16,000 rose bushes on-course at Flemington, the largest public rose garden in the Southern Hemisphere.
Last year the VRC said thank you to frontline workers and local community organisations by gifting them bouquets of roses from Flemington’s world-famous bushes following the 2020 Melbourne Cup Carnival. The club will continue this initiative again this year.
VRC Chief Executive Officer Steve Rosich said it was wonderful to once again welcome Delta Goodrem as an official ambassador for 2021. “Delta Goodrem, much like the Melbourne Cup Carnival, holds a special place in the hearts of Australians. Her love for Australia’s original major event including for the fashion, food and entertainment is inspiring and we look forward to celebrating the magic of Cup Week with her again this year,” Mr Rosich said.
The 2021 Melbourne Cup Carnival kicks off with Penfolds Victoria Derby Day on Saturday 30 October, Lexus Melbourne Cup Day on Tuesday 2 November, Kennedy Oaks Day on Thursday 4 November and Mackinnon Stakes Day on Saturday 7 November.
Revel in Cup Week with the 2021 Melbourne Cup Carnival broadcast live and free on Network 10 and streamed on 10 Play.
For more information visit www.vrc.com.au.
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