PIPER-HEIDSIECK AT THE 2022 AUSTRALIAN OPEN
Piper-Heidsieck – Official Champagne of the Australian Open since 2019 – will uncork Melbourne, showcasing the remarkable talents of emerging performers, artists and musicians deprived of a stage over the last 12 months in its 2022 tournament campaign aptly named: Melbourne Uncorked by Piper-Heidsieck.
In celebrating Melbourne’s comeback, the Piper Uncorked Crew are heroes of a different kind and include hip-hop dancer Dagogo Abago, saxophonist Ash James, London’s West-End ballerina Kealy Fouracre, mural and oil painter and illustrator Katherine Gailer, drag queen Valerie Hex, looping violinist Justin Bailey and street artists Shannon Lamden and Yasmin Frazzetto.
The most awarded Champagne House of the century is calling lights, camera, action across Melbourne and Olympic Park, namely at the Piper-Heidsieck Champagne Bar located at its Rod Laver Arena Terrace home. The Piper Uncorked Crew will perform daily at the Piper-Heidsieck Champagne Bar during the Australian Open from Monday 17 to Sunday 30 January giving the world a front row ticket to the very best of Melbourne’s arts community. Melbourne’s culture obsessed are seeking local experiences wherever they can find them with Piper-Heidsieck promising to deliver memorable moments at this year’s Australian Open.
Melbourne Uncorked by Piper-Heidsieck – Dagogo Abago, Valerie Hex, Ash James, Justin Bailey & Kealy Fouracre
***UPDATE AS AT 21 DECEMBER 2021***
WHAT’S ON WITH PIPER-HEIDSIECK AT MELBOURNE PARK – From Monday 17 January – Sunday 30 January 2022
- Piper-Heidsieck Champagne Bar:
Tennis fans and Champagne lovers alike will be able to enjoy a glass or two of Essential Champagne at the Piper-Heidsieck Champagne Bar returning to its Rod Laver Arena Terrace home. Designed by Creative Director Christian Wagstaff, the expanded Champagne Bar is set to bring a taste of European elegance and a Parisian café flare to Melbourne and will feature a large-scale native exotic flora installation commissioned by renowned floral artist, Katie Marx – an Instagramable moment worth sharing. To celebrate our reinvigorated city and showcase heroes of a different kind, across the 2022 Australian Open, the brands tournament campaign aptly named: Melbourne Uncorked by Piper-Heidsieck will be providing a stage for emerging actors, musicians, singers, dancers, performances and artists who have been deprived of one for a very long time.
- Beach House:
The all-new Beach House will bring coastal vibes to Garden Square this year, where tennis-goers can sip on a glass of champagne while kicking back in a chic Piper-Heidsieck cabana with up to six friends. Think of a typical beach club, with sun lounges, umbrellas and sand, bringing guests a relaxation station from the bustling concrete jungle inside Melbourne Park – a small touch of the French Riviera and Piper-Heidsieck flare in Melbourne.
- On-Court Seats Presented by Piper-Heidsieck:
The best seats in the house will be the On-Court Seats Presented by Piper-Heidsieck, giving fans the most intimate experience sitting on the Centre Court at Rod Laver Arena, mere meters away from the world’s best players.
**WHAT’S ON WITH PIPER-HEIDSIECK VENUE PARTNERS IN MELBOURNE & SYDNEY**
- The Commons at Ormond Collective, Melbourne:
The Australian Open action also comes to life at The Commons with Piper-Heidsieck bringing Champagne and unmissable entertainment to this iconic Melbourne hospitality venue. With oversized outdoor screens, you can sip on a glass of bubbles while enjoying some fizz-friendly snacks without missing any of the sporting action.
- Bar Bambi in AC/DC Lane, Melbourne:
Bar Bambi is the official Piper-Heidsieck after-party venue, taking Melburnians from day to night with roving entertainment by the Piper Uncorked Crew, Parisian nods and plenty of Cuvée Brut for all to enjoy.
- The Greens, Sydney:
The action doesn’t stop in Melbourne – Piper-Heidsieck will be elevating the Australian Open experience across the border in Sydney once again, bringing Champagne, food and much more to the picturesque venue overlooking the Sydney harbour.
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