Paramount+ and Foxtel Now were the only two services to increase market shares, adding +2% and +1% respectively. Disney+ expanded the lead over Stan by 1%, due to Stan decreasing in market share by -1%. Binge, however, dropped the most and is now tied with Foxtel Now.

It has been a rough year for Stan (-5%), Netflix (-5%) and Prime Video (-3%) whereas Disney+ was able to expand its market share by +3% during 2021. Paramount+ saw a very successful launch in Australia and is already making up for 6% whereas Binge saw a very strong first half of the year but almost reverted back to where it started in December 2021.

Justwatch is an international streaming guide that helps over 20 million users per month to find something great to watch on Netflix, Prime Video, Disney+, etc. across 84 countries.

https://www.justwatch.com/au