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Meat Market, North Melbourne: 26-27 February 2022

Making its return to Melbourne, Ego Expo is a first-of-its-kind for fashion-forward enthusiasts. The event has established itself as a melting pot of street culture, bringing a huge range of apparel, design and expression to the space through its epic pop-up activations and performances across the 2-day event.

Not only does the expo unite lovers of street culture packed with fashion, sneakers, music, food, dance, art and basketball, it also gives event-goers the opportunity to collaborate with industry professionals across social media and entrepreneurship.

Foot Locker has come on board as a major player with Ego Expo 2022 to fuel the passion for self-expression and the creation of unrivalled experiences in the global sneaker community. It’s the first time we come together to inspire and empower the Aussie youth, especially after the last two years.

In addition to Foot Locker, the expo has welcomed new partners Redbull, AS Colour, Sneaker Doctor, Angelus Paints, 5PM Beverages and Vinage Customs.

The best in Australian street fashion will be showcased through a series of live and exclusive runways featuring more than 60 streetwear and sneaker vendors. Guests will also discover new, independent designers with the opportunity to buy from their ready-now collections.

Attendees will play witness to epic dance battles, and also enjoy Foot Locker’s 3X3 streetball competition as well as insightful talk panels.

Of course, all of this will work up an appetite, which is why Ego Expo will have delicious street food and drink varieties available, all of which have been specially selected for those that hustle on the streets.

This year, Ego Expo 2022 has proudly aligned with Lifeline Australia Charity and will donate $1 from every ticket sold to help raise awareness for mental health and suicide prevention.

The event is family-friendly and open to all ages. So, check out the vast world of Melbourne’s incredible street and urban culture.

To buy tickets or for more information head to:


Venue: Meat Market Venue 3 Blackwood Street North Melbourne VIC

Dates: Saturday, February 26th, 2022 (10 am to 7 pm) Sunday, February 27th, 2022 (10 am to 7 pm)

Official Industry After Party after Day 2 of the Expo – Located at Two Wrongs



Ego Expo is Australia’s largest streetwear & lifestyle expo celebrating urban street culture.
Founded in April 2017, with a purpose to unite Australian street culture and its many communities, Ego Expo showcases the melting pot of creativity, passion and drive coming from Australia’s independent business owners, designers, artists, talent, and athletes.
With a leap forward and transitioning the event over to Melbourne’s Heritage Meat Market venue, amongst the changing restrictions and a post-covid world, it was undoubtedly going to be a challenge and still, the show grew.
There were guest appearances from Coolio, Tarryn Thomas, Shayne Tino, Omar Dean, Beza Mickan-White, Maxine Wylde and so much more.
Some models who walked their first runways at Ego Expo 2022 then had the opportunity to walk at Melbourne Fashion Week 2022.  Brands that worked hard received recognition and awards for their progress and enthusiasm.
From just an idea to reality, Ego Expo has created a platform for street culture enthusiasts and new business opportunities by paving a way for positive community engagement, unique business collaborations and a supportive industry network that leaves their egos at the door.

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