Streaming Services Performance – 1st Quarter 2022
Here is the data regarding the market shares of streaming services for the first quarter of 2022.
SVOD market shares in Q1 2022
Amazon Prime Video shows the most growth from last quarter, adding 2%, while both Netflix and Disney+ grew their shares by 1%. Stan and Foxtel Now decreased 2% whilst Paramount+ suffered a 1% loss within the same period.
Market share development in 2022
All three top players in the Australian market, Netflix, Amazon Prime Video and Disney+, grew in shares at the end of Q1 with +2%, +3% and +2% respectively. Despite a steady growth streak since its launch last August 2021, Paramount+ ended up losing 1% at the end of the first quarter.
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