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:: Book launch - "3AW is Melbourne"

By: Carmine Pascuzzi

“3AW is Melbourne - 75 years of Radio” was launched in Melbourne recently. The book was researched and written by radio enthusiast and long-time 3AW listener Margaret Campion and the release coincides with the radio station celebrating 75 years on Melbourne’s airwaves.

Held at Her Majesty’s Theatre in Exhibition Street, the same place where 3AW first broadcast to the Melbourne public on February 22, 1932, the launch took Melbourne on a trip back to the 1930s. Melbourne’s Lord Mayor, Councillor John So, arrived at the launch in a 1929 Vintage Dodge ‘Presidential’ limousine, chaperoned by two models straight out of the 1930s. He joined the book’s author, Margaret Campion, publisher Ettore Flacco, and a host of past and present 3AW celebrities to launch the new book.

“The influence of radio is arguably greater than that of any other medium,” said the Lord Mayor, speaking at the launch. “As a result, 3AW has formed a connection between governments, communities and companies. Now, for the first time, the station’s relationship with our city has been captured in a fantastic tribute, 3AW is Melbourne. The book reveals how closely linked our city’s history is, with that of 3AW,” said Cr So."

The new book – 3AW is Melbourne – 75 Years of Radio, traces the history, the changes, the dramas and front page controversies that continue to shape 3AW.

3AW is Melbourne takes a nostalgia-fuelled journey to when early radio stars like Fred Tupper, John Masters, Nicky and Nancy, Jack Davey, Terry Dear and others first graced the airwaves – all the way to today’s top-rating line-up.

“Everyone I meet has a 3AW story,” says author Margaret Campion. “So many people within the local community are connected to 3AW in some way.”

Station personalities including Norman Banks, Ormsby Wilkins, Claudia Wright, Mary Hardy and a galaxy of other stars and celebrities are all commemorated in the book, which draws together many of the ‘golden eras’ for this top-rating radio station.

“3AW is Melbourne” is a rare chance to relive the history, the headlines and the controversies, and a rarer opportunity to get an inside look to meet the larger-than-life characters behind the microphone who have made 3AW’s story, Melbourne’s story.

3AW is Melbourne – 75 Years of Radio is published by Prime Advertising Marketing Publishing (PAMP) and retails at $29.95. There are also 1,000 Limited Edition books available at $75.00 each.

The book is available at “The Good Guys” stores, Newspower newsagencies, Angus and Robertson bookstores and other leading booksellers or online

Author Margaret Campion with Lord Mayor John So
Simon Phan, David Mann, Lord Mayor Cr John So and Alana Pallister
Darren James, Alana Pallister and Phillip Brady