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:: Spotlight :: David Jones Spring / Summer Launch 2003 / 2004

By: Carmine Pascuzzi

Giant retailer David Jones hosted a month-long series of special fashion events to launch its new 2003-2004 Spring/Summer collections. The Melbourne launch was another successful evening that saw the latest pieces from several top Australian and international designers such as Akira Isogawa, Collette Dinnigan, Morrissey, AG, Calibre, sass & bide, and introducing new Australian designer Willow. The company’s new exclusive relationship with swimwear manufacturer Seafolly was also an opportunity to get into the summer feeling. Sydney design duo sass & bide provided the parade finale.

Australia’s international model Megan Gale, the face of David Jones, again showcased her style in participating in the parade for several designers. Also, the youth face of David Jones is Candice Lake, a 21-year-old who has travelled extensively in building her modelling career. She is from Queensland and helped launch the national campaign with Megan before heading off to Europe and the USA. The invited guests enjoyed what was on offer as far as the new season’s trends, and it augurs well for David Jones in the months ahead.

The pieces looked very soft and feminine with colourful fabrics – the sleek skirts, denim, decorative tops, etc, to give a good picture of what women should be wearing. This collection offers many choices in creating one’s own style and a modern view on summer wear.