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:: Spotlight :: Alternative Modelling Agency launch

By: Carmine Pascuzzi

The Alternative Modelling Agency was recently launched in outer suburban Melbourne. A night of fun, fashion and flare was evident at the launch, which also embraced the relaunch of Koukei Photography and Koukei Studios. It was held at the brand new state-of-the-art space at 9 Tradeway, Kilsyth. Organised by agency co-founder Samantha Shields, her team of helpers provided lots of delicious canapes and an ample amount of beverages, together with a dancer and fashion show as entertainment.

The Alternative Modelling Agency is the brainchild of Peter Coulson and Samantha Shields, an agency created to give greater representation to an Alternative beauty. The Alternative Modelling Agency feels the need for a celebration of Alternative beauty in the mainstream media. There is a fire and a passion in these models that can not be taught but is lived.

For further information, check the official website

Here is a little information about some of the designers involved with the agency.

Raven Clothing
Raven’s clothing brand was established in 2002 by designer Erin MacNeill to fill a gap in the market for affordable, good quality, semi casual gothic clothing and accessories incorporating seasonal lines and techniques used in casual wear to create something comfortable and attractive for everyday wear.

Raven started retailing it’s clothing & accessories from markets in Canberra until it opened its own shop on Bunda St Canberra City. Today Raven is also stocked in Le Cabinet Des Curiosities - Sydney, Charley Weaver – Melbourne and Peril Underground – Melbourne.

deviate SHOP
deviate SHOP is an alternative boutique in the heart of Melbourne city that supports local and Australian designers and brands, as well as stocking the best in international alternative labels. They cater for the Rock, Goth and Rockabilly markets, with a core range of Darkside rock ‘n’ roll jeans, Illiict clothing, Gothic Lip Service clothing and retro inspired Stop Staring! dresses. They promise the best prices in town on all merchandise, including clothing, jewellery, art, bags, hosiery, parasols, Manic Panic cosmetics and more.
Local brands stocked include Dusk Moth, Blacklisted, Spirit of Glass and Peta Pledger, as well as popular Australian label Beserk.

Peta Pledger, designer and dressmaker Vintage inspired clothing (stocked at Deviate Shop)
Drawing inspiration from vintage patterns, Australian 50s housewives, pin-up glamour, rock n’roll and tattoo culture, Melbourne designer and dressmaker Peta Pledger creates one-off and small run garments and accessories. Using quality fabrics, Peta’s specialty is made-to-measure figure-flattering garments, which she designs to be equally suitable for rockabilly gigs, weddings or garden parties.

Peta started sewing in 1988 to make herself clothing that she liked and flattered her figure. Her interest in dressmaking soon became a passion, and she qualified in design, pattern and dressmaking while still in her teens. The Peta Pledger label was born in early 2003. Since then, the business has grown to encompass an online shop and various stockists, and is supported by a solid and growing body of loyal repeat customers all over the world.

Peta’s goal is to make flattering garments for girls and women of all ages, shapes and sizes, and to inject some 50s breeziness and glamour to the everyday. Her favourite moment is seeing the look on customer’s faces when they try on their finished made-to-measure clothing for the first time. She is proud of the old-fashioned customer service and high-quality workmanship she offers, and politely requests that customers send her a photo of themselves in their Peta Pledger item.

deviate SHOP
12 McKillop Street
Melbourne 3000
03 9670 1119

Kiss Me Quick (KMQ)
Kiss Me Quick, Pin-Up inspired Lingerie for modern vixens! High waisted knickers, pasties and burlesque confections. Bombshell or fetish icon Kiss Me Quick provides sexy lingerie for every kind of femme fatale. Kiss Me Quick, Giving women something that is both classy and sexy, not “Gents Magazine” sexy, Something more vintage, something with a bit more tease, a bit more of a thrill…A silken pleasure, a hidden secret and a late night surprise!

Kiss Me Quick – Good Woman Gone Bad
Good Woman Gone Bad is the new range from Kiss Me Quick, taking a diversion from the sweetness of retro Pin-Up couture its something a little darker. Exploring the depths of burlesque, the art of tease and the true spirit of reveal and conceal. Showing a little something more than expected but concealing all that raunch culture would put on display. Treading a fine line between the essence of glamour and the hotness of sleaze, come on baby, let's go places we haven’t been before!

Here are pictures of the night.

Founder of the new agency Samantha Shields (right) and model dancer