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:: Spotlight :: Belinda Fairbanks - Chic and sexy outlook on fashion

By: Catherine Jones

It’s no wonder that Belinda Fairbanks collections are effortlessly stylish and give a natural beauty to all who wear her creations. After talking with Belinda about her new and previous collections, it took no time at all to see that her designs are a reflection of her own style and personality. The successful designer’s carefree spirit and energetic outlook on life is portrayed throughout all of her collections.

“My philosophy is to create garments that require little effort to make the wearer look fantastic”. Belinda says. And that’s exactly what they do. Exquisite fabrics that are easy to wear, styling that combines comfort with sex appeal and prints that you simply cant take your eye off seems to be a winning combination that has moved Belinda to the forefront of Australian Fashion.

First known for her beautiful silk dresses when Belinda first began designing, her trademark on the industry still begins with fabric. “I begin designing from the fabric and the print and create the story from there,” she says. “Designing the prints is a massive part of my range”. Designing all her prints exclusively from her Prahran office, Belinda continues to lead the fashion industry with creative printed fabrics and unique styling.

The summer collection is being launched at Australian Fashion Week on Monday, September 4. It is set to raise the bar for the label once again. With inspiration drawn from 70’s disco and a gorgeous tonal colour palette featuring silvers, greens, golds and icy blues, the collection is a sexy and fresh start to the summer season.

When you see Belinda's collections on the runways its hard to believe that only five years ago she was sewing each individual garment at home for her first account at Hoss in St Kilda. Belinda started the account by selling one style to Hoss that customers simply could not get enough of. One style turned into five and, before she knew it, her domestic sewing machine could not keep up with the demand for her product.

The hype of the Belinda Fairbanks label did not take long to circulate with new accounts knocking on her door. Participating in Melbourne and Sydney fashion weeks regularly, Belinda receives rave reviews from buyers and press alike and has since secured many major accounts both nationally and internationally.

So what’s the secret of her success? Being true to herself and having passion for what she does. Belinda's designs are always a reflection of her own unique chic style, influenced by the relaxed Australian lifestyle. “I love it when my customers can throw on one of my dresses over a pair of bikinis and thongs and walk out looking hot!” she says.

The future looks exciting for Belinda. With plans to expand her website to an online store and, with International Fashion Marketing as her new agent, Belinda Fairbanks is definitely a name to watch in Australian fashion.

For stockist enquiries call: 02 9662 6888

Check out the Belinda Fairbanks fashion show on Monday, September 4 at 5.30pm at the St Kilda Sea Baths.

For more information, visit

www.belindafairbanks.com.au