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:: Spotlight :: In Season At Chadstone - exclusive Vogue Runway Shows

By: Carmine Pascuzzi; pictures by Matt Deller

Chadstone has been undergoing another massive change with some fantastic new fashion stores opening up in recent weeks, with more to come before Christmas. In the meantime, to get shoppers in the mood for the warmer Spring weather, In Season At Chadstone will set a new standard in style and sophistication as it joins forces with Vogue to bring shoppers an unprecedented calendar of events.

With Runway Events and Fashion Workshops, Vogue is bringing the glamour of international catwalks to Australia’s Fashion Capital. From model selection to styling, Vogue has designed Runway shows to thrill, entertain and inspire while showcasing this summer’s latest styles.

The exclusive events will be hosted by Vogue’s fashion team, including Editor-In-Chief Kirstie Clements. It’s a rare chance to see these arbiters of style at work as they bring the glamour of Australia’s fashion bible to life. Vogue’s fashion team will also host a series of workshops, teaching shoppers how to style and wear the trends of the season. There’ll be tips on accessorising and easy tricks to take an outfit from day to night.

Each guest will receive a free copy of Inside Vogue: 50 Years of Australian Style signed by Kirstie Clements and co-author Lee Tulloch. Destined to become one of Australia’s most celebrated fashion events, In Season at Chadstone encapsulates the freshest new looks from international fashion brands to local designers. It’s an experience that’s new, stylish, fresh and unrivalled in Australia.

VOGUE RUNWAY SHOW
Vogue Editor-in-Chief Kirstie Clements will be joined by some of Melbourne’s hottest VIPs as she hosts an exclusive Runway Show at Chadstone – The Fashion Capital. Take a look behind the scenes or join the A-list in the front row as Vogue brings the glamour of international catwalks to Chadstone.

From model selection to styling, Vogue has designed Runway Shows to thrill, entertain and inspire while showcasing this summer’s latest styles. Australia’s biggest shopping centre is rolling out the red carpet for its 13 hour VIP Shopping + Fashion Party.

Note: An added bonus for those living near the city is that a ‘Free Fashion Shuttle’ will be leaving the Melbourne CBD hourly on Wednesday bound for The Fashion Capital.

Runway Show A (6.30pm)
Parading down the catwalk will be chic collections from Australian and International designers. See the red carpet and spring racing looks for the season.

Runway Show B (8.30pm)
See edgy fashion from Australia’s most unique brands.

It happens at Chadstone Shopping Centre, Lower-Level - opposite Lindt Café (Hoyts car park)

In VOGUE STYLE WORKSHOPS
Hosted by Vogue Melbourne Editor, Anthea O’Conner
Saturday, September 19 - 11.00am and 2.00pm
$25 per ticket
Guests will receive a free signed copy of In Vogue: 50 Years of Australian Style

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Once again Chadstone proved itself to be the Fashion Capital when, as part of the “In Season at Chadstone” theme, Vogue Editor-in-Chief Kirstie Clements joined with some of Melbourne’s celebrities in hosting an exclusive Runway Show. It was an opportunity to take first look at the showcasing of this summer’s latest styles.

It was part of the shopping centre's 13-hour VIP Shopping Night, which included a Fashion Party hosted at Cafe Sapore. The folk at Sapore did a great job in providing the hospitality and sumptious catering for the celebrities and sponsors. There was a noticeable surge in customer numbers at the VIP night, partly due to the magnificent new stores that extenuate Chadstone's charm in fashion. Numbers had certainly dropped in the previous eighteen months at these VIP nights, but this occasion struck the right note and it should extend to the next one, just prior to Christmas, when more wonderful stores open.

The Runway Shows showcased the themes of:

Neutrals – Vogue suggests an earthy colour palette this season inspired by the desert.

Bright Young Things – Be bright and bold - with hot pink and orange the colours to watch

Sporty – Josh Goot, Lacoste and Country Road provide the inspiration for that modern, sporty shapes.

Sparkle – sequins aplenty were on show. Other attractions are beading and satin fabrics.

Embellishment – making something simple and effective which will suit many shoppers.

Power Dressing – for a business woman ro wear that strong looking business suit.

Parisian Chic – cute cardigans, lace, string of pearls and wide slacks; all will make you feel young and trendy.

Here are some pictures from the occasion. (pics by Matt Deller)

Heath Meldrum and wife Brodie Harper
DJ Havana Brown
DJ Havana Brown
Sapore treats
Sapore treats
Sapore's main man Elvis
Shirlene Lai (centre) and friends