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:: Spotlight :: David Jones 'La Dolce Summer' Collections 2005

By: Carmine Pascuzzi / photos by Jess Lo

David Jones embraced a delightful Italian flavour for its Summer 2005 VIP Collection Launch at the Melbourne Town Hall in August 2005. The retailer's latest catalogue displays a wonderful picture of its ambassador Megan Gale lapping up the delights of the sun-drenched Amalfi Coast. One thinks of Italian sophistication, style, and class.

The leading designers from Australia displayed their wares and the contemporary and fresh feel was beautifully staged in the grandness of the new venue, the Melbourne Town Hall. The La Dolce Summer parade (as it was termed) had the vibe and spirit for the occasion and denonstrated the strength of David Jones in its fashion retailing.

Amongst the designers showcasing their talent were Seafolly, Bare by Rebecca Davies, Collette Dinnigan, sass & bide, Jets, Mimco, AG Arthur Galan, Simona, and Easton Pearson.

There were exotic pieces, embeliished with sequins and beading, as well as the more classical dresses and pants. Swimwear was well on show whilst slim-cut suits and lightweight shirts was part of the menswear on offer from AG, Calibre, and Fashion Assassin.

Hay St, Perth

Date Event Times

Friday 9th September Parades 11.00am/12.30pm/6.00pm/7.00pm
Saturday 10th September Parades 11:00am/12:30pm/2:00pm