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:: Spotlight :: David Jones Autumn/Winter 2010 Fashion Launch - Melbourne

By: Carmine Pascuzzi

The David Jones Autumn Winter 2010 Fashion Launch occurred at Peninsula, Shed 14, Central Pier, Docklands in Melbourne in a theme of ‘A Long White Winter’. It was a glorious look with a rainstorm background and much atmosphere for a morning event.

David Jones Ambassador Miranda Kerr duly played her role in the lovely showcasing of the department store's great array of labels. The falling rain backdrop and a good selection of music provided much appeal in an overall extravagant event which was probably the best one staged since Miranda took over her role at DJs.

The local Melbourne celebrities enjoyed the coffee and cake morning tea that preceded the parade. Some of the guests included various Collingwood footballers, Megan Gale, Shane Warne, Stephen Bucknall, Emma Freedman, Zoe Badwi, Laura Wilde and Stacey Christie, together with several of the store's leading designers.

Bianca Spender and Carla Zampatti opened the show with their enchanting designs setting the scene for a sophisticated Autumn/Winter season, while Sass & Bide took centre stage with the coveted finale spot.

Among the 24 designers, there were several highlights. Alannah Hill always stands out for her beaded knits and glittering cardigans and skirts. Sabatini and Alex Perry each showed lots of style and elegance with modern and well detailed outfits.

Carla Zampatti showed us a red velvet jacket, and a floor length dark velvet gown with sparkling shoulders and a low back. It was quite sophisticated. George Gross and Harry Who brought us a gorgeous black lace dress. Collette Dinnigan provided an exquisite cobalt tulip print that dazzled, while AG continued his foray into women's fashion with some fine pants and dresses. A finale by Sass & Bide showed maxi and mini dresses that oozed sex and style.

Bianca Spender Carla Zampatti
Zimmermann Willow
Lisa Ho Sabatini
Collette Dinnigan AG by Arthur Galan
Alannah Hill
Sass & Bide
Laura Wilde, Simone Callaghan & Lisa Garratt
Megan Gale David Briskin & Stephen Bucknall
Nina Egan & Stacey Christie Bianca Spender & Carla Zampatti
Kasia Z & Zoe Badwi Nick Maxwell & wife Erin