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:: Spotlight :: David Jones Spring Summer 2014 Fashion Launch

By: Carmine Pascuzzi

David Jones launched Spring Summer 2014 with a fresh new direction of ‘explore’, with Ambassadors Jessica Gomes, Jason Dundas and Montana Cox all gracing the catwalk for the show. With a set that took guests on a journey of exploration, On Seven at David Jones was transformed into an exciting world of crisp white looping walkways and decadent moving projections, reminiscent of the current campaign.

The Designers
This season‘s launch shone with 41 new season collections from Australia's leading designers including new designers to David Jones making their debut on the catwalk - Manning Cartell, Strateas Carlucci, Rebecca Vallance, The Rocks Push and The Upside, who were seen alongside David Jones’ celebrated designer family including: Akira, Alice McCall, Bassike, Bianca Spender, Bec & Bridge, Camilla, camilla and marc, Calibre, Carla Zampatti, Christopher Esber, Collette, by Collette Dinnigan, Dion Lee, Easton Pearson, Ellery, Gary Bigeni, Ginger & Smart, ISOLA, Jac + Jack, Jack London, JETS, Josh Goot, Lover, Megan Park, Michael Lo Sordo, Mimco, Nicola Finetti, Rachel Gilbert, Romance was Born, Scanlan Theodore, Tigerlily, Trelise Cooper, Vanishing Elephant, Willow, Zanerobe and Zimmermann. Zimmermann claimed the coveted closing position, showcasing their romantic new season's collection with 17 looks.

The Models
Fashion Ambassador Jessica Gomes as well as Youth Ambassador Montana Cox and Menswear Ambassador Jason Dundas led a group of Australia‘s most celebrated faces including Alexandra Agoston, Louise Van Der Vorst, Ruby Jean Wilson, Nicole Pollard and Jordan and Zac Stenmark. David Jones has a strong heritage of discovering new talent and this continues to be true this season with David Jones filling its runway with up and coming 'faces to watch’ including Talisa Quirk, Madison Stubbington, Eliza Baker, Astrid Holler and Charlee Fraser.

The Guest List
A star-studded line up of Australia's impressive talent pool included Rachel Griffiths, Miranda Otto, Gracie Otto, Emma Lung, Jessica Marais, Camilla Freeman Topper and Marc Freeman, Camilla Franks, Dion Lee, Josh Goot, Akira Isogawa, Melbourne's Strataes.Carlucci duo, Nicky and Simone Zimmermann and the ladies from Manning Cartell (new to David Jones), just to name a few.

With over 240 looks hitting the runway, this season‘s key trends came to life at the hands of renowned stylist Kelvin Harries. Accessories from David Jones’ leading portfolio of brands; Mimco, Saint Laurent, Alexander McQueen, Michael Kors, Fendi, Nicholas Kirkwood, Stella McCartney and Meandher.

The make-up this season came from Shu Uemura. The cult department store exclusive brand was used on models under the direction of Artistic Director, Asano San. Two custom David Jones runway looks were created; the first was a baby doll look with fresh rosy cheeks and dramatic lashes, while the second was more of a statement eye and muted lip, paying homage to the glamour of the 1960's.

The Hair
Partnering again with Aveda, led by Darren Borthwick, two custom and very classic David Jones looks were created to complement the strong runway fashion.

See photos from the launch here