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:: Spotlight :: David Jones Spring Summer 2015 fashion launch

By: Carmine Pascuzzi

David Jones revealed the Spring Summer 2015 fashion launch in a concept and setting that will reflect the recently released campaign, ‘Shot By Sound’, featuring Daniel Johns.

Guests had an auditory and overall sensory experience unlike anything David Jones has showcased before, with Johns performing at the much anticipated event and Ambassadors; Jessica Gomes, Jason Dundas and Montana Cox all to appear on the catwalk.

The event was held at David Jones Sydney city store, and once entering the historic room, guests were transported into a dramatic space with event creative transforming the spectacular venue into a set up complete with construction-style rigging and LED lighting.

This season‘s launch showcased 35 new season collections from David Jones’ celebrated Australian designer family including: Akira, Alice McCall, Bassike, Bianca Spender, Bec & Bridge, Bec & Bridge Swim, Camilla, Camilla and Marc, Calibre, Carla Zampatti, Christopher Esber, Dion Lee, Easton Pearson, Ellery, Ginger & Smart, Isola, Jac + Jack, Jack London, JETS, Josh Goot, KITX, Lee Matthews, Lover, Manning Cartell, Mimco, Rachel Gilbert, Rebecca Vallance, Romance was Born, Sabatini, Scanlan Theodore, Strateas Carlucci, The Rocks Push, Tigerlily, Willow, Zanerobe, Zimmermann and Zimmermann Swim.

JETS claimed the coveted closing position, with both the men's and women's collections being showcased as the finale for the show. JETS showcased 14 looks of their James Bond inspired SS15 collection.

Pictures can be viewed here