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:: Spotlight :: StreetLab at Fashion Exposed & preview

By: Carmine Pascuzzi

StreetLab is to be exposed at Fashion Exposed & preview, the event which occurs at the Melbourne Exhibition Centre from September 14 -16, 2008.

A first for the Australian fashion industry StreetLab will be the new destination for buyers seeking the latest in street/urban labels from Australia and abroad. Fresh, directional and full of attitude the StreetLab precinct will redefine the way Streetwear is showcased.

Stepping into StreetLab visitors will be presented with plethora of cutting edge Australian and International labels including PushPlay, Bianco Jeans, LBT, Stand International, From Britten, East of Grey, IMP Clothing, Unnaked, Macri Brothers, Nana Judy, Lunatic Owl, Exodus Men and White with One.

Not only will StreetLab feature the best in fashion for next season but buyers will be treated to some of the hottest sounds as International DJ Alex Jack will vamp up the atmosphere to ensure the whole experience is one to remember.

The industry's response to StreetLab has been overwhelmingly positive with labels eagerly signing up to participate. Carl Dunning, IMP Clothing commented, “Imp Clothing has been setting its sights on a broad range of events searching for the perfect expo to be involved in. There are only a number of events around though none have had a strict focus on just Street fashion. It is the specifics of StreetLab that caught our eyes. It has a huge media presence, is the first and only of its kind and is already encompassed in the biggest fashion event in Australia.”

Many labels are eager to promote themselves to street/urban specific buyers. Jayson Wright from White with One says, “We see the Fashion Exposed trade fair as an essential component for securing ‘key’ clientele. The Fair attracts serious buyers from around the nation as well as international attention. As an emerging label, we believe it's an invaluable event. We are genuinely excited about StreetLab debuting in September and we feel privileged to be one of the first labels to take part in this innovative concept.”

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