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:: Spotlight :: Launch of Forever 21 Flagship Store in Sydney

By: Carmine Pascuzzi

Global fashion favorite Forever 21 opened its third store in Australia at Sydney’s iconic shopping precinct Pitt Street Mall in June 2015. The flagship store for the US retailer marks Forever 21’s third and largest Australian venture following Brisbane’s Queen St Mall in October 2014 and Sydney’s Macquarie Centre in December 2014.

Australia will be first in the world to receive all new product drops daily to ensure the Australian market and seasons are catered for and product remains on trend and up to the minute with global FOREVER 21 counterparts.

Now the largest single retailer space on Pitt St spanning 3 levels and 2800 m2, Forever 21’s Australian flagship will offer customers an extensive selection of apparel and accessories from Forever 21 Women, Forever 21 Men, Forever 21 Plus, and Forever 21’s active as well as lingerie, and footwear lines.

To mark the occasion, FOREVER 21 rolled out the yellow carpet to celebrity guests including Erin Holland, Renae Ayris, Sally Obermeder, Casey Burgess, Kristian ‘Krit’ Schmidt, etc. in attendance

Celebrity co-hosts Samantha Jade and Didier Cohen welcoming crowds and took part in official yellow ribbon cutting, and live in store entertainment was provided by DJ due Dem Foxes.

Pictures can be viewed here