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:: Spotlight :: 2010 Girlfriend Rimmel Model Search

By: Carmine Pascuzzi

The 20th annual Girlfriend Rimmel Model Search came to Melbourne in July at Westfield Southland. Victoria was the second stop in a national tour of the country, offering teen Australians a once-in-a-lifetime opportunity at international stardom. The Girlfriend Rimmel Model Search stands as one of Australia’s most esteemed modelling initiatives, launching the career of some of Australia’s most celebrated modelling faces.

Teenage girls aged 13 years and over were encouraged to attend the roadshow and good numbers showed up to try their luck. The judging panel consisted of Sarah Cornish (Editor, Girlfriend), Ursula Hufnagl (Chic Management) and Michelle Skehan (Rimmel London).

The Victorian roadshow also featured an exclusive performance by singer and model Erika Heynatz to coincide with the release of her debut album “Sweeter Side”, which has just been released in Australia. Erika performed three tracks, including the wonderful song "Bullet”, and also signed autographs and passed on valuable advice to aspiring modelling talent.

Rimmel London had hosted a Style Search Competition throughout the course of the campaign and Valleygirl conducted a fashion parade, showcasing the latest winter looks and trends.

The overall winner of The Girlfriend Rimmel Model Search for 2010 receives:
An all expenses paid trip to Sydney to feature in a Girlfriend finalists fashion feature
A two year contract with Chic Model Management
An all expenses paid trip to New York to Next Model Management
A one-year supply of Rimmel London products
The five national finalists will each receive:
A two year modelling contract with Chic Model Management
An all expenses paid trip to Sydney to feature in a Girlfriend finalists fashion feature
A Rimmel London and Girlfriend prize pack

Ursula Hufnagl of Chic Management summed it up well by saying, “The Girlfriend model search has set a high benchmark in Australian modelling, with many past finalists going on to successfully model on the international catwalk. This initiative is a perfect opportunity to recognise the talents of our future – and we can’t wait to embark on the nationwide journey.”

Here are pictures from the event.

girls wait their turn
interview process
photo
girls wait for their chance Valleygirl promotional staff
Competition winners - Grace Rutherfurd, Claire Jones, Olivia Giarusso, Tanya Kaygisiz, Bridget Hollitt, Rhiannon Buesnel-May
Erika Heynatz sings
Erika Heynatz
Erika Heynatz
Erika Heynatz and competition winners