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:: Spotlight :: 2009 Melbourne International Beauty Expo

By: Carmine Pascuzzi

Over 30,000 visitors have flowed through the doors of the Melbourne International Beauty Expo since it’s inception, taking advantage of the opportunity to source the latest products and trends from hundreds of the industry’s most innovative suppliers. April 2009 will see in the Melbourne International Beauty Expo’s sixth successful year running

Returning this year to Melbourne, back by popular demand are the prestigious Nail Awards. Each year leading nail artists from across the country travel to compete in the Nail Awards which, since 2005, have only been held once a year at the Sydney International Spa & Beauty Expo. For the first time in three years Melbourne will host its own awards. They are open to all who choose to compete from students to masters, and include categories such as Tips & Overlay, Sculptured French Twist and Salon Flat Nail Art. “Winning the Nail Awards has helped me not only further my career on an international level, but has also given me the drive to continue striving for better!” Viv Simmonds, Industry icon and 5 times Overall Champion.

A new education format has been introduced to allow more time for visitors on the exhibition floor. Visitors will be offered the choice of eight individual seminar sessions presented by independent industry experts as well as the popular interactive workshops run by Elly Lukas college of Beauty Therapy. Operating for over 50 years, Elly Lukas Beauty Therapy College – a CIDESCO, ITEC & CIBTAC International College – offers aspiring beauty therapists the highest beauty therapy qualification available in Australia.

Celebrity make-up artist Rae Morris drew a huge crowd at the Sydney International Spa and Beauty Expo in August 08 and is now confirmed for a live one hour demonstration in Melbourne 2009. Rae Morris is one the leading make-up artists in the world today with regular celebrity clientele including Cate Blanchett, Megan Gale, Hugh Jackman, Jessica Biel and Delta Goodrem.

2009 will also see the Melbourne launch of the industry first Low Carbon Initiative for the Spa & Beauty Industry. The goal of the Initiative is to reduce the operational climate change impact from our industry by 20% by 2015. The International Beauty Expo has been working with the Australasian Spa Association, Spa Australasia magazine and the Carbon Reduction Institute to develop the Initiative. Participating in the Initiative will let industry insiders to investigate practical ways to reduce power, water and waste in your business. Business owners will also be provided with the opportunity to offset some emissions with carbon credits and earn the well-established LowCO2 or NoCO2 business certification logo to promote their environmental actions.

The International Beauty Expo will be at the Melbourne Exhibition & Convention Centre on April 4-5, 2009.
Open each day from 10.00am until 5.00pm

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This April, the Melbourne International Beauty Expo will be teaming with well respected industry speakers and experts in their field to hold a number of ‘Free Educational Seminars’ running throughout the weekend (April 4-5). Topics will cover subjects such as Marketing your Business, Health and Hygiene and the impact good communication has on client relationships.

“We have introduced free educational seminars in response to feedback from visitors over the last couple of years. Visitors really appreciate the value of the sessions and it’s important to us that even in these tougher times we are able to provide the same educational opportunities that we have every year.” says exhibition director, Lauren Ebbeck

Dr Douglas Grose, experienced cosmetic physician and consultant to ASAP Skincare shares his ‘Secrets to Good Skin’ in one of the first seminars to be held over the weekend.

Paul Carbis is widely regarded as one of the world’s most popular educators for the reason that he delivers easy to understand, easy to implement, cost effective ideas to grow your business. His seminar on “Marketing your Business” will be no exception, filled with marketing ideas that are tried and proven to work. Paul will also be holding a second seminar on “ethics and reputation”. Learn how good business ethics can equate to more dollars through better staff management, performance and stronger customer relationships.

Learn the importance of Communication with Lisa Ezzy from Your Coach Beauty. Her seminar concentrates on how verbal and non-verbal communication impacts with both staff and clients on a day to day basis. This session will explore how to effectively communicate to enhance working relationships with colleagues and clients.

Michelle Cullen, an expert in infection control and representing Public Health, will talk through the current health and hygiene regulations and guidelines to ensure your business is functioning under these standards.

These free educational seminars will be running throughout the Expo with a maximum of 50 people per session. Spots are available on a first in first serve basis to everyone who has registered for the expo. Turn up early to save your seat and ensure you do not miss out on these valuable sessions that will help you learn how to grow and improve your business.

For more information, visit

www.internationalbeautyexpo.com.au/melbourne