:: Spotlight :: John Richmond opens its first boutique in France

By: Carmine Pascuzzi

In October, 2009 John Richmond opened its first boutique in France. The opening of this imposing flagship store in Rue du Faubourg Saint-Honoré is part of a strategic plan for market expansion, organised by Saverio Moschillo who runs the brand together with John Richmond himself. It is part of an ambitious project to conquer the fashion capitals of the world as well as the prestigious cities across the globe.

This brand new store in Paris joins ones that already exist in Milan, Capri, Porto Cervo and Kiev. This brand new concept is part of Moschillo's restyling strategy, and involves all the John Richmond stores. The Paris store introduces the brand's new philosophy, expressed through new architecture, exquisite art installations, futuristic layouts and effective merchandising. The two floors which combines 1300 square meters, aims to display effectively both the Menswear and Womenswear collections: clothing, shoes and accessories as well as the first fragrance John Richmond Perfume.

John Richmond worked in collaboration with french architect Christophe Pillet to create a new, exclusive vision of luxury, by using noble materials and unique details such as black smoked glass plates and chrome steel hangers.

Here are pictures from the launch.

front of the John Richmond boutique

John and Phoenix Richmond

Phoenix Richmond	John Richmond & Mia Frye

view of the boutique

view of the boutique

the VIP room

Jo Squillo & Saverio Moschillo	Asia Argento

Leila Ben Khalifa & Saverio Moschillo	Raffaella Zardo & Claudia Galanti

Ronaldinho	Leila Ben Khalifa, Matteo Ferrari & Asia Argento