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:: Spotlight :: 2009 L'Oreal Melbourne Fashion Festival - Refabricated

By: Carmine Pascuzzi

As part of the LʼOréal Melbourne Fashion Festivalʼs Cultural Programme, the ʻNo Sweat Shop labelʼ presented ʻRefabricatedʼ - a salon show and exhibition promoting ethical fashion labels and emerging local designers. The exhibit commenced at New Model Beauty Queenʼs (NMBQ) boutique store, 57 Smith Street Fitzroy, and continued along the street with a salon show featuring ʻNo Sweat Shop labelʼ accredited companies such as NMBQ, Qualitops and Rise-Up.

The Program Co-ordinator of the ʻNo Sweat Shop labelʼ, Tommy Clarke, said the focus of the event on small-scale local operations was very timely. “I think in the current climate, we might see a renewed focus on smaller and local labels with consumers looking for more personalised garments with a local connection. By making the most of initiatives like the No Sweat Shop label accreditation system, local fashion labels and boutiques can also provide an ethical guarantee to consumers which many of the off-shore producers simply cannot do.”

Dale Cornell the owner of NMBQ, a No Sweat Shop label accredited manufacturer, has recently formed the Melbourne Textile Collective with hand-printed textile and design studio, Ink & Spindle, to create a network of emerging designers, to share information about ethical, local, and bespoke production. He said, “The vision for this network is committed to bringing together local designers in order to create a more co-operative approach to production, while maintaining a commitment to the local and ethical structure.”

Displaying a prominent line-up of ʻNo Sweat Shop labelʼ accredited fashion houses and representing hand-printed fashion and textile-based works, ʻRefabricatedʼ exhibited tomorrowʼs emerging talent of innovative designs and creative fashion concepts. The salon show illustrated some of the local talent NMBQ produces for including Soul, Killer Lover and Moneypenny, demonstrating that ethical apparel has never been so stylish.

Pictures from the event.