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:: Spotlight :: 2012 L'Oreal Melbourne Fashion Festival

By: Carmine Pascuzzi

**Cultural Program**

The L'Oréal Melbourne Fashion Festival (LMFF) Cultural Program packs an artistic punch, with over 77 diverse and inspiring events throughout Victoria. The program combines design, art and film to explore another side of fashion through a series of unique and interactive events, far beyond the runway. Extending from the officially programmed events of the Festival week, LMFF Cultural Program runs through the entire month of March. In 2012 LMFF is thrilled to announce the Cultural Program has the support of leading Australian public and commercial galleries, who will host some of the program’s ‘hero’ events.

Graeme Lewsey, LMFF Chief Executive Officer said, “The Cultural Program celebrates a number of iconic Australian designers including Linda Jackson, Mariana Hardwick (celebrating 30 years) through to street groovers Alpha 60 in non-traditional fashion presentations. Fashion & Film events continue to morph from digital platforms to live screens across the Festival adding inspiring colour and movement.”

The 2012 Cultural Program highlights include: Grace Kelly: Style Icon exhibition, at Bendigo Art Gallery traces the life of one of the most photographed women of the 20th Century, exploring the evolution of her style from actress to Princess Grace of Monaco, and includes her haute couture gowns of the 1960s and 1970s.

CLICK! Fashion Photographers on Film, at ACMI goes behind the camera to discover the world of a fashion photographer, featuring new and classic documentaries exploring the world of these iconic image makers. Fashion Loves Art Loves Fashion exhibition, at Sophie Gannon Gallery, Richmond will showcase a collection of gems gleened from the creative coupling occurring between art and fashion in Australia. Featuring collaborations from Romance was Born, Scanlan and Theodore, Rittenhouse and Josh Goot.

Hearts and Crafts at NGV is a documentary directed by Frédéric Laffont and Isabelle Dupuy-Chavanat that pays homage to the artisans of the numerous Hermès métiers. Linda Jackson exhibition at NGV, is the first solo exhibition of Linda’s work and will feature a number of rare and unique early pieces which embody a particularly dynamic period in Jackson’s career during which she was defining her visual and design language.

QV Lunchtime Style Series of live workshops at QV Square, is presented by Melbourne’s most fashionable to give you tips to take home today’s trends from fashion to home décor.

Windows by Design presented by the City of Melbourne and supported by Peroni and Harper’s Bazaar, partners key Melbourne retailers with local design talent to develop incredible window displays. Curated by Alex Zabotto-Bentley and his team from AZBCreative.


**2012 National Graduate Showcase**

The L’Oréal Melbourne Fashion Festival (LMFF) National Graduate Showcase presented by Sportsgirl returns for its fourth year in 2012 featuring an impressive line-up of graduate designers from across the country. The event provides a platform for future design talent to exhibit their work under the guidance and support of industry mentors. Following the submission of their final year folios an industry panel including Graeme Lewsey - LMFF CEO and Elle Roseby - Sportsgirl CEO reviewed a record number of entries as they faced the difficult decision of selecting the top 12 graduates to appear on the highly coveted LMFF runway.

The highly anticipated 2012 National Graduate Showcase presented by Sportsgirl will be held on Tuesday March 13 at 6.30pm at Peninsula, Central Pier, Docklands. Concession tickets will also be available for high school students to attend the dress rehearsal at 2.30pm the same day and will be made available through selected schools.

Graduates will also present their capsule collections at an exclusive media presentation at the Graduate Collection Showroom on Friday March 9 ahead of their runway debut.

L’Oréal Melbourne Fashion Festival tickets are available online


The SuperCool at St ALi

A mobile emporium that goes to the people, with an eclectic mix of everyday objects from around the globe. TheSuperCool activates the spaces it inhabits to create a mini market environment of unique objects. As part of the L’Oreal Melbourne Fashion Festival, TheSuperCool is showing at St Ali Next Door.

Known for creating a unique experience, St Ali’s Next-­‐Door space has played host to a variety of events and pop up shops. TheSuperCool will be creating a unique retail installation with a fashion theme as well as offering product with a vintage fashion twist. It’s going to be a fashion extravaganza minus the air kissing and catwalk. Each space TheSuperCool inhabits shows a different mix of product tailored to the local customers including stationery, design books, limited edition posters, kids toys, homewares, gifts and a super cool selection of vintage collectables.

12 — 18 Yarra Place, South Melbourne
March 9-11, 2012
Friday, Saturday & Sunday



Ending the 2012 Festival on a glamourous high, Toni Maticevski showcases signature gowns from his by appointment, current collection and rare archival pieces in an opulent, one off show. Hauntingly beautiful, timeless and fragile, his clothes are born of emotion for an emotional response. Toni Maticevski's extravagance knows no bounds - this will be a show to remember.

It happens on March 15 at 7.30pm at Central Pier, Docklands. Tickets through Ticketek


**Jessica Gomes Walks for MIMCO’s Dreamwarp Society**

International model Jessica Gomes will walk in the MIMCO L’Oreal Melbourne Fashion Festival parade on Tuesday March 13 2012. MIMCO will host a standalone show at Maia, Central Pier Docklands to launch its Season 1, 2012 collection, Dreamwarp Society. MIMCO will be flying in well-known Australian model Jessica Gomes from LA as its special guest to walk in the show. MIMCO is thrilled Jessica will be launching its surreal Dreamwarp Society collection and believe her exotic looks and down-to-earth personality make her the perfect fit for the brand.

The Dreamwarp Society collection proves MIMCO continues to lead the Australian market in fashion-forward accessories, and this year’s LMFF show promises to launch this inspiring collection with a show-stopping event full of breathtaking creations. “The collection features the best of east and west, modern and tribal, punk and romance, combined in a hallucinogenic field of deep blue glitter spangled poppies free floating in a dream void”, says Cathryn Wills, MIMCO Creative Director.

MIMCO is also releasing a limited edition ‘Goddess of Fortune’ necklace to coincide with LMFF. Only 50 of these opulent necklaces have been created worldwide and they will be available for purchase online and selected MIMCO boutiques.

Tickets to the LMFF MIMCO standalone show are $50 and are now available through the MIMCO website. Go to for more information.

For more information, visit