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:: Spotlight :: 2006 L'Oreal Melbourne Fashion Festival

By: Carmine Pascuzzi

The 2006 L'Oreal Melbourne Fashion Festival (LMFF) celebrates its 10th year in 2006, bringing much style, trends, ideas, and showcasing Australian fashion talent to a consumer focus. It will be a springboard to the Autumn/Winter collections of leading and emerging fashion designers, plus providing an array of industry events.

The LMFF will be held from February 26 - March 4, 2006 and the principal venue selected in 2006 is Waterfront City, Docklands. The L'Oreal Paris Runway will showcase Australia's designers at this new venue, selected for its space and innovation. There will be an intimate programme of Salon Shows in the Swan Lake Studios in South Yarra, where Melbourne's fashion diversity and vibrance will be on show. Other main events during the week will be the LMFF Designer Award, presented by Tiffany & Co, the Independent Runway presented by MINI - for emerging designers, and the LMFF Business Seminar, where some world fashion figures will be guests of the Festival in providing their insights into brand strategy, retail, marketing, and trend forecasting, amongst other ideas.

Two key figures to note. Karen Webster is the new LMFF Director. I have known Karen for several years in her role as the Head of Fashion and Textiles at RMIT University in Melbourne, and as a huge supporter of the LMFF. She brings great enthusiasm and knowledge in the the areas of trends and design and will put her heart and soul into ensuring the success and longevity of the Festival. The Face of the Festival is ballerina and model Jillian Kempton. She is studying at the Australian Ballet School and signed to Vivien's Model Management. The Festival Image shows a beautiful shot of Jillian as a “Goddess of the Night” and is captured beautifully for the purpose of creating that “Spectacle of Fashion” that Karen Webster has been seeking for this 10th anniversary Festival.

The LMFF was launched just prior to Christmas and the five finalists for the 2006 LMFF Designer Award were announced as follows:

Arnsdorf & Karaaslan
Alpha 60
camilla & marc
Material By-Product
T.vanek Verner

The winner of this award will be announced at a special presentation at Comme in Alfred Place, Melbourne on Monday, February 26. Tiffany & Co's New York Vice-President - Elsa Peretti Collections, Frank Arcaro, will present the winner with a cheque for $10,000 and a commemorative Tiffany trophy.

FESTIVAL HIGHLIGHTS

L’Oréal Paris Runway 1 - Presented by Harper’s Bazaar
Monday, February 27 at 6.30pm
Pavilion, Waterfront City
$42.50 (incl GST) from Ticketmaster or phone 136 100

L’Oréal Paris Runway 2 - Presented by Madison
Tuesday, February 28 at 6.30pm
Pavilion, Waterfront City
$42.50 (incl GST) from Ticketmaster or phone 136 100

L’Oréal Paris Runway 3 - Presented by Shop til you Drop
Tuesday, February 28 at 9.00pm
Pavilion, Waterfront City
$42.50 (incl GST) from Ticketmaster or phone 136 100

L’Oréal Paris Runway 4 - Presented by NW
Wednesday, March 1 at 6.00pm
Pavilion, Waterfront City
$42.50 (incl GST) from Ticketmaster or phone 136 100

L’Oréal Paris Runway 5 - Presented by Cleo
Wednesday, March 1 at 8.30pm
Pavilion, Waterfront City
$42.50 (inc GST) from Ticketmaster or phone 136 100

L’Oréal Paris Runway 6
Thursday, March 2 at 6.30pm
Pavilion, Waterfront City
$42.50 (incl GST) from Ticketmaster or phone 136 100

L’Oréal Paris Runway 7 - Presented by Men’s Style
Thursday, March 2 at 9.00pm
Pavilion, Waterfront City
$42.50 (incl GST) from Ticketmaster or phone 136 100.

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Salon Show 1 - The Icons of Style
Wednesday, March 1 at 11.00am
Swan Lake Studios, 12 Ellis Street, South Yarra
$45.00 (incl GST and a glass of wine) from Ticketmaster or phone 136 100.

Salon Show 2 - Pump up the volume - Supported by Ralph
Wednesday, March 1 at 10.00pm
Swan Lake Studios, 12 Ellis Street, South Yarra
$45.00 (incl GST and a glass of wine) from Ticketmaster or phone 136 100

Salon Show 3 - Cup Cakes a la Mode
Thursday, March 2 at 11.00am
Swan Lake Studios, 12 Ellis Street, South Yarra
$45.00 (incl GST, a glass of wine and refreshments) from Ticketmaster or phone 136 100.

Salon Show 4 - Maggie Tabberer
Thursday, March 2 at 3.00pm
Swan Lake Studios, 12 Ellis Street, South Yarra
$45.00 (incl GST and a glass of wine) from Ticketmaster or phone 136 100

Salon Show 5 - Cocktail Hour
Friday, March 3 at 7.00pm
Swan Lake Studios, 12 Ellis Street, South Yarra
$45.00 (incl GST and a glass of wine) from Ticketmaster or phone 136 100.

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Independent Runway presented by MINI

Friday, March 3 at 8.00pm
Pavilion, Waterfront City
$35.00 (incl GST) from Ticketmaster or phone 136 100.

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Target Rocks Red Market
Piazza and Pavilion, Waterfront City
Saturday, March 4 from 12.00pm - 3.00pm
Runway presentations - tickets $20.00
Free entry to all Fashion activities on the Piazza

At this event the latest in youth fashion, style and beauty will come together with the sounds of Melbourne’s hottest performers and DJs as Target Rocks Red Market!

This will be an afternoon of non-stop entertainment, fashion give-aways and fashion and beauty advice from the editors of leading fashion magazines who will provide tips on the season’s latest looks and how to get them. It will include two runway shows, on the spot makeovers and prizes, celebrity appearances, bands, and other interactive activities to create a day of fun, eclectic style and downtown attitude.

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LMFF Business Seminar
Wednesday, March 1 from 8.00am - 5.00pm
Sofitel Melbourne
$450.00 (incl GST) from Ticketmaster or phone 136 100.

For more information, visit

www.lmff.com.au