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:: Spotlight :: 2007 L'Oreal Melbourne Fashion Festival

By: Carmine Pascuzzi

Showcasing the breadth of great talent of Australian fashion designers, from the new and emerging to favourite established names, the 2007 L'Oréal Melbourne Fashion Festival is again set to shine with a line-up of the country’s must-have brands and a host of international industry guests and models.

Celebrating its 11th year this March, the Festival is a not-to-be-missed event in any fashion lover’s calendar. It is emphasised by the comments of Festival Director, Karen Webster, “The beauty of the Festival is that it mixes smaller independent designers through to the large retail chains in fashion and makes fashion accessible to everyone. There are not many top quality fashion events in the world where the ordinary shopper can attend a beautiful runway show, party with the celebrities, and attend a host of fashion inspired events and exhibitions in the space of one week. The Festival has a 360 degree approach to fashion - the general public can enjoy part of the action through ticketed and free events while the fashion industry can be stimulated and nurtured through serious business development events as well as the runway shows."

Among the leading international industry guests attending this year’s Festival are Topshop retail genius Jane Shepherdson, LVMH advisor Jean Jacques Picart, British design phenomenon, Jasper Conran, uber-chic New York styling duo, Jesse Garza and Joe Lupo of Visual Therapy, and marketing dynamo Paul Charron, CEO of Liz Claiborne Inc.

Encompassing 100 events and attracting audiences of more than 190,000, the L'Oréal Melbourne Fashion Festival is the largest fashion event in the world. Launching the autumn/winter collections of Australia’s leading designers and brands, the Festival has become one of the most well respected events on the international fashion calendar.

This year the Festival’s theme is “modern chic” with an emphasis on all that is progressive, innovative and fresh. Fashion will be sharp, embracing Melbourne’s love of structure and sense of the eccentric.

2007 Fashion Festival Highlights include:

•L'Oréal Paris Runway – Australia’s leading designers present their collections on the sleek runway at the Festival’s “Fashion Cube” at Melbourne Museum Plaza.

•Salon Shows presented by City of Stonnington – favourite brands showcase their collections in the historic architecture of Prahran Town Hall.

• Independent Runway presented by MINI – independent and emerging designers present their collections at the Festival’s Fashion Cube at Melbourne Museum Plaza.

•L'Oréal Melbourne Fashion Festival Business Seminar – Australia’s major fashion industry forum with the world’s most successful and progressive fashion leaders presenting.

•Target Rocks Red Market – a youth-oriented day of fashion, style and beauty at the Festival’s Fashion Cube at Melbourne Museum Plaza. The event includes DJs, live music and beauty make-overs plus two spectacular fashion runway shows at The Fashion Cube.

•LMFF Designer Award presented by Tiffany & Co. – an invitation only event recognizing excellence in fashion design. Previous winners of the Award include Toni Maticevski, Mad Cortes, Claude Maus and Josh Goot.

•The LMFF Cultural Program – a calendar of more than 30 fashion-related exhibitions, events and forums during the Festival week – many of them free.




L’Oréal Paris Runway 1 - Presented by Harper’s BAZAAR
Monday, March 5, 6:30pm

Alice McCall
camilla and marc
Kirrily Johnston
Marnie Skillings
Tina Kalivas
Toni Maticevski

L’Oréal Paris Runway 2 - Presented by VOGUE Australia
Tuesday, March 6, 6:00pm

Anna Thomas
Fleur Wood
Kate Sylvester
Mad Cortes
Martin Grant
TL Wood

L’Oréal Paris Runway 3 - Presented by In Style
Tuesday, March 6, 8:30pm

Alannah Hill
Bettina Liano
Roger Grinstead
One Fell Swoop

White Suede

L’Oréal Paris Runway 4 - Presented by Men’s Style
Wednesday, March 7, 6:00pm

Zambesi Men’s

L’Oréal Paris Runway 5 - Presented by Oyster
Wednesday, March 7, 9:00pm

Alpha 60
Assin presenting Undercover
and Junya Watanabe
Material By-Product

L’Oréal Paris Runway 6 - Presented by Madison
Thursday, March 8, 6:30pm

Aurelio Costarella
Jayson Brunsdon
Lisa Ho
Nicola Finetti
Richard Nylon
Wayne Cooper

L’Oréal Paris Runway 7 - Presented by Russh
Friday, March 9, 8:00pm
sass & bide

All shows to be staged at the Fashion Cube, Melbourne Museum Plaza
Cost - $42.50 (incl GST) from Ticketmaster or phone 136 100
Booking fees may apply.


L’Oréal Paris Runway Deluxe

A glamour evening of fashion at L’Oréal Paris Runway. - Supported by Madison


Followed by a chic supper party in the Melbourne Museum.
Thursday, March 8 at 8.00pm at the Fashion Cube, Melbourne Museum Plaza (enter off Rathdowne or
Nicholson Streets)
Price - $200.00 (incl GST)

Launching at the 2007 L’Oréal Melbourne Fashion Festival, the L’Oréal Paris Runway Deluxe is a VIP event combining the essential ingredients of a premium fashion and glamour experience.

The evening includes a seat at the L’Oréal Paris Runway Deluxe show, a L’Oréal Paris gift bag and a chic supper party in the Melbourne Museum, where guests will mix with fashion designers and VIPs of the 2007 L’Oréal Melbourne Fashion Festival. This event supports the Festival’s official charity, the Ovarian Cancer Research Foundation.

If you want to enjoy a special evening out, or wish to entertain 10 or 100 of your special friends or clients, take advantage of this unique opportunity.

For bookings or further enquiries, contact Pamela Darragh or Anne-Marie Dabo on 03 9663 7570


The LMFF Designer Award presented by Tiffany & Co. encourages excellence within the Australian fashion industry and provides a significant opportunity for Australian designers in the early stages of their careers to establish themselves within a competitive, global environment.

An integral part of the Festival program since 1998 and now celebrating its tenth year, the LMFF Designer Award is Australia’s most coveted fashion award. Past winners of the Award have included Toni Maticevski, S!X, Mad Cortes, Josh Goot and T.V.

The finalists for the 2007 LMFF Designer Award presented by Tiffany & Co. are:


The winner of the 2007 LMFF Designer Award presented by Tiffany & Co. will be announced at a special presentation during the Festival at the Melbourne Museum, a landmark Melbourne venue that represents excellence in design, innovation and all that is modern chic. Tiffany& Co. will present the Award recipient with a $10,000 cheque and a commemorative Tiffany & Co. trophy.

The 2007 LMFF Designer Award presented by Tiffany & Co. is supported by VOGUE Australia.
Wednesday, March 7
Touring Hall Foyer, Melbourne Museum.


The City of Stonnington - unique, stylish and diverse. The 2007 LMFF Salon Shows will capture this major Melbourne precinct’s fashion offering with five distinctive salon presentations. The Salon Shows will showcase our favourite fashion brands in an intimate setting within the historic Prahran Town Hall, corner of Greville and Chapel Streets.

Enjoy a complimentary glass of Yarra Burn wine, a Connoisseur ice cream, Grinders Coffee - Giancarlo Signature Blend and a Sanpellegrino on arrival.

Schedule is as follows:

Tuesday, March 6, 2:30pm

Tuesday, March 6, 10:00pm

Ed Hardy
Spiritt – the mrs. morris collection

Wednesday, March 7, 2:30pm

Supported by In Style

Friday, March 9, 6:00pm

Dom Bagnato
Jenny Bannister
Lisa Barron
Zapa Paris

Supported by Fashion Trend

Friday, March 9, 9:30pm

Supported by Rolling Stone

Salon Shows are presented by City of Stonnington
All shows to be staged at the Prahran Town Hall
Cost is $45.00 (incl GST)
Tickets available through Ticketmaster or phone 136 100
Booking fees may apply.


The 2007 LMFF Independent Runway is the ultimate fashion style and music experience. Here is a chance to see the fusion of emerging fashion designers, bands, and DJs.
It will be held on Saturday, March 10 at the Fashion Cube, Melbourne Museum Plaza from 7.30pm.

The event is presented by MINI and supported by Yen and Dazed & Confused.

Tickets are $35.00 (incl. GST) and available from Ticketmaster or phone 136 100.
Booking fees may apply.

Everything is changing at such a rapid pace while we all are searching for the next big thing. The 2007 L’Oréal Melbourne Fashion Festival Business Seminar will bring to Melbourne global experts to present the latest insight into understanding this new era in fashion. World leaders from the USA, France and the UK will provide a global viewpoint for the hottest issues facing the fashion industry.

The 2007 LMFF Business Seminar is proudly presented by EYE, Samsung, Westfield and the Victorian State Government.

The 2007 LMFF Business Seminar is supported by Ragtrader and Bond Imaging.
It is on Thursday, March 8 at 8.00am for an 8.30am start at the Sofitel Melbourne.

Cost is $450.00 (incl GST, lunch and refreshments) and tickets can be booked from Ticketmaster or phone 136 100.
Booking fees may apply.


**ACMI presents fashion on film**

Fashion and Film - Presented as part of the 2007 L’Oreal Melbourne Fashion Fesival.
Curated by Lisa Pieroni.
Thursday, March 8 to Sunday, March 11, 2007 at ACMI Cinemas, Federation Square, Melbourne
All tickets $8; Further information & bookings - phone 03 8663 2415

Hot Australian designers, the House of Berlei, Swinging London Fashion, Vespa-riding mods and some seriously stylish guest speakers will be in the spotlight for Fashion and Film, a fabulous film season presented by ACMI as part of the L’Oreal Melbourne Fashion Festival.

Closet Tales (Unclassified 18+, Australia, 2006)

Includes post screening Q & A with series director / producer Jasmin Tarasin (Pure Pictures)+designers.
Explored through four half-hour episodes, Closet Tales features Australia’s seminal sartorial stars: designers Akira Isogawa, Peter Morrissey, Willow and Lover. They offer a rare insight into what it takes to succeed and survive in the highly competitive and ever changing fashion industry. Each shares a similar passion for fashion, but the working realities of their creative pursuits could not be more varied. From inception of ideas through to the execution of a complete collection, we follow the designers through the creative highs and the commercial lows of putting a range together - from sketching dreams and sourcing fabrics to showcasing the range at an international fashion week (either locally or abroad) and ensuring that the back-end of their business can fill an order and deliver product on time.

Undercover (1984, Australia, rated PG) + screening of two Berlei cinema advertisements from 1920s - introduced by author and fashion historian Associate Professor Margaret Maynard

Undercover, set in Sydney’s jazzy snazzy roaring twenties, charts the rise of the House of Berlei and its founder Fred Burley – the pioneering, unsung hero who was determined to lift Australian women out of their whalebone corsets and into the new flattering figure form lingerie. David Steven’s entertaining and often sensitive film screens with two silent Berlei advertisements which used to screen in cinemas in the 1920s, courtesy of the National Film and Sound Archive of Australia.

Swinging London Fashion: Various short films (Unclassified 18+) - Introduced by Australian photographer Robyn Beeche

Direct from the British Film Institute’s National Film Theatre, these films - dating back to 1967 - chronicle the story of modern British fashion with magazine-style clips showing interviews with top designers and the changing styles of 1960s London. This series of films will be introduced by Australian photographer, Robyn Beeche. Based in London throughout the ‘80s, Robyn Beeche created striking fashion campaigns for such names as Zandra Rhodes, Mary Quant and Vivienne Westwood.

Shoe Biz: The Beat of Shod Feet

Roger Leong, Curator of International Fashion and Textiles at the National Gallery of Victoria, traces the evolution of footwear. Includes early silent shorts Amore Pedestre and The Gay Shoe Clerk (1914).

Quadrophenia (UK, 1979, rated R)
Franc Roddam’s energetically directed cult movie recreates a stretch of the '60s when nattily dressed Mods contended with their leather-sporting, Yankophilic adversaries, the Rockers.