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:: Spotlight :: 2010 L'Oreal Melbourne Fashion Festival

By: Carmine Pascuzzi

The L'Oreal Melbourne Fashion Festival will be back again for 14th year from Sunday March 14 to Sunday March 21, 2010. The program will be officially launched on February 10, 2010.

L’Oréal Melbourne Fashion Festival (LMFF) is once again bringing global experts to Australia in March 2010. The L’Oréal Melbourne Fashion Festival is thrilled to give you a sneak preview to the calibre of speakers at the 2010 LMFF Business Seminar hosted by David Meagher - Media Commentator & Fashion Identity. LMFF has scanned the globe to seek out the world’s leading experts to share their expertise on the hottest topics affecting the fashion industry.

Two of the guest speakers have been announced for the 2010 Business Seminar line-up. Christian Blanckaert has been the leading global executive behind the world’s most prestigious fashion brand; Hermès. Christian Blanckaert has been the leading global executive behind the world’s most prestigious fashion brand; Hermès. He is an inspiring and provocative speaker who at the LMFF 2010 Business Seminar will address issues including:

Capturing the online market in leaps and bounds, Sarah Curran is the CEO of the UK’s fastest moving retail business mywardrobe.com. my-wardrobe.com recently won Gold: Overall Winner and Best Innovation at the UK 2009 Drapers E-Tail Awards as well as being nominated for Best Emerging Retailer at the 2009 Retail Week Awards. Sarah has also received Management Today 35 Under 35 and Young Guns accolades and most recently has been listed as number three of the Online Fashion 100.

Joining Christian and Sarah at the 2010 Business Seminar will be global fashion luminaries of design, retail and business innovation. Watch out for Business Events updates. The Business Seminar occurs on Friday, March 19, 2010 at the Sofitel Melbourne on Collins.
8.00am (for an 8.30am start) to 4.30pm - followed by the Business Seminar Cocktails

Purchase before December 31, 2009 for the early bird price of $395 - (post December 31, $450)

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Friends of the Festival - The Ultimate Fashion Experience
L’Oréal Melbourne Fashion Festival is providing stylish and fashion forward people the opportunity to enjoy the ultimate V.I.P experience. By purchasing a ‘Friends of the Festival’ ticket, friends, colleagues and or clients are guaranteed an exclusive spot amid the excitement of fashion for the 2010 Festival.

To enquire about booking a ‘Friends of the Festival’ ticket please contact: ticketing@lmff.com.au or download the booking form.
Enabling you to buy the best of the Festival, each ‘Friends of the Festival’ ticket costs $120 (including GST) incorporating;
One ticket to a L’Oréal Paris Runway*
Pre runway function (one hour prior to show)
LMFF official beverages and canapés
L’Oréal Paris exclusive gift bag
A personal Festival host on hand to support you and your guests
* Runway shows are subject to availability. LMFF will strive to allocate the L’Oréal Paris Runway show of your choice. Please note that we may request a second option should your requested runway show sell out for packaged events.

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Independent Runway

With a huge line-up of this nation’s most creative expressive and independent fashion designers, the 2010 LMFF Independent Runway promises to deliver one of the most eclectic and exhilarating nights of the Festival. Resolve to update your wardrobe and support Australia’s amazing independent design talent.

The 2010 LMFF Independent Runway supported by Network Ten will feature:
Above
Alexi Freeman
Alistair Trung
Daniela Orlando
House of Baulch
Fool
Kuwaii
Kylie Hawkes
Lui Hon
Magdalena Velevska
Mel Bower
Of Cabbages and Kings
Papillon Homme Femme
Thanh
Who Am Eye

Saturday March 20, 8.00pm, Atlantic, Central Pier, Docklands $40.00 (inc GST)
Tickets from Ticketmaster or phone 136 100.
Booking fees may apply

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Organisers were delighted to announce Miriam and Olivia Nervo as Festival Ambassadors. The multi-talented duo are classically trained musicians, who have worked as professional models and are now songwriters and producer DJ’s. The Melbourne born twins have four American releases due in the next few months and are writing for some of the biggest names in music. The girls have been writing for including Britney Spears, David Guetta and Kelly Rowland, Sophie Ellis Bextor, The Pussycat Dolls, Roger Sanchez, Tom Neville, Armin Van Buuren and Ultra Nate.

Miriam and Olivia will appear as Festival Ambassadors throughout the eight days of LMFF, promoting the Festival’s world-class fashion, runways and events. Karen Webster, Festival Director (LMFF) said, “Mim and Liv are beautiful, professional girls who epitomise Australian style on the world stage. This makes them a perfect fit for the Festival and we are thrilled they can return home to join us”.

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LMFF is incredibly proud of its history of supporting emerging talent in fashion so it’s with great pleasure that we continue our tradition presenting the LMFF Designer Award presented by Woolmark and supported by Vogue Australia; the nation’s most prestigious and highly regarded award for the next generation of designers.

We are thrilled to announce that the 2010 LMFF Designer Award will feature seven exceptional finalists, who have all achieved global exposure through their hard work and brilliant talent.

Leading the way for a strong future in Australian fashion, the finalists will present their latest collections in an intimate runway presentation on March 16 including the announcement of the LMFF 2010 Designer Award winner.

Woolmark will present the winner with a $10,000 cheque and commemorative award. The winning designer will be flown to their choice of either Pitti Filati in Florence or Premier Vision in Paris as a guest of Woolmark, who introduce them to their extensive international network. Global trend company; WGSN will also provide the winner with a 12-month subscription. The LMFF Designer Award provides valuable immediate and ongoing support for a designer who will contribute in a significant way to the Australian fashion industry.

LMFF congratulates the 2010 finalists:
Dion Lee
Dhini
Gail Sorronda
Gary Bigeni
Lui Hon
Konstantina Mittas
Therese Rawsthorne

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In 2010 the Designer Forum, presented by Colonial First State Global Asset Management and supported by FASHIONTREND Australia, will play host to a selection of internationally renowned guests who will discuss and impart their unique knowledge and experiences to assist the Australian fashion industry in making positive breakthroughs in both local and global markets. LMFF has brought guests from all corners of the globe together for an up front and intimate dialogue.

These renowned experts include Australian born, New York-based designer Michael Angel, global media expert Tony Glenville and international fashion luminary Linlee Allen.

Michael Angel’s career was strategically launched in the early years at the L’Oréal Melbourne Fashion Festival where he performed a pivotal role as a leading stylist. Moving to New York he spearheaded the creative direction for international brands including the refashioning of global brand Oakley. For the past two years he has held the opening spot at New York Fashion Week with his eponymous label.

Tony Glenville will arrive in Australia direct from reviewing the international catwalks prepared to share his extensive insights into global trends, media shifts and how to survive fashion weeks around the world. Tony is the modern day Renaissance man. He is a freelance journalist, consultant, educator, author and forecaster.

Australian born, Linlee Allen started her career as the Online Editor and co-host of Stylebyte TV before heading to Paris where she landed a job as a Fashion News Editor and commenced working in Public Relations for the famed retail mecca, Colette. Four years later, she relocated to Los Angeles and re-established her career as a writer and photojournalist.

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**Hair & Make-up Trials**

The 2010 L’Oréal Melbourne Fashion Festival (LMFF) recently hosted the official Hair & Make-Up trials at the L’Oréal Training Academy in South Melbourne. Led by Festival Director Karen Webster, L’Oréal Paris and LMFF Make-Up Director, Rae Morris, and LMFF Hair Directors, Catarina Di Biase and Brad Ngata, combined their artistic talents to create an array of stunning catwalk looks for the upcoming 2010 L’Oréal Paris Runway shows.

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**QV Fashion Doll House Shows**

SET to fuel the style of Melbourne’s most fashion-forward is the QV Fashion Doll House Shows on Monday March 15, 2010. An official and must-see event on the 2010 L’Oréal Melbourne Fashion Festival (LMFF) calendar, the QV Fashion Doll House Shows will transform the heart of QV Square into a decadent designer dollhouse within which the hottest Autumn/Winter 2010 collections come to life. Merging a surreal and sophisticated aesthetic, the QV dollhouse will feature live mannequins, cutting-edge entertainment and designer labels that leave you pining to play dressups.

Cementing QV’s reputation as Melbourne’s leading destination for fashion, food, lifestyle and culture, this unique, innovative and free fashion event will ensure fashion aficionados are inspired and informed about the fashion directions and essential wardrobe staples for Autumn/Winter 2010.

Fashion followers will view the latest Autumn/Winter 2010 collections from Australia’s top designers including T.L.Wood, Wayne Cooper, Dizingof, Platinum Menswear and Suits of Grace, as well as inspirational international fashion from Christensen Copenhagen, Guess, BOSS Orange, Cactus Jam, MNG, Pamper Heiress, Kam Otto, Sevinha and YWS.

Weekend and casual wear for the winter season will also be on show with live mannequins sporting the latest in street chic from American Rag, Glue, Mooks, Frat House, Westco and Fox. In addition to showcasing Autumn/Winter 2010 collections, QV retailers are celebrating LMFF with in-store offers and specials available for one day only between 10am-6pm on Monday March 15, making this an event not to be missed. Attracting fashion stylists, journalists, editors and style-savvy members of the public, QV’s dynamic designer concept effortlessly fuses fashion, memory and art, and once again sets the fashion haven apart from its competitors.

“This is a unique experience to view the latest trends for Autumn/Winter for free!” says Martine Criswick, QV Marketing Manager, “If you can only get to one thing during LMFF, make sure it’s the QV Fashion Doll House Shows on March 15”.

The QV Fashion Doll House Shows – an official L’Oréal Melbourne Fashion Festival event – will take place Monday, March 15 2010 at 12:30pm, 1:30pm and 5:00pm. Each show will run for 30 minutes and is free to the public.

QV is located between Russell and Swanston and Lonsdale and Little Lonsdale streets in Melbourne. QV Square is located on Level 2 of the complex. To find out more, visit here or call 03 9658 0100.

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**LMFF Schedule of Events**

OPENING PARTY

Presented by L’Oréal Paris
Supported by Champagne Devaux and Harper’s BAZAAR

L'Oréal Melbourne Fashion Festival is privileged to return to the grand surrounds of Government House for a celebration of exceptional elegance. Hosted by the Governor of Victoria, Professor David de Kretser AO and Mrs de Kretser, LMFF Opening Party will delight the Festival's VI P guests with the most anticipated fashion soirée of the year. The Opening Party provides a glimpse into the treasures and happenings of the Festival through a spectacular fashion vignette curated by Harper's BAZAAR.

LMFF Opening Party brings together the very best in fashion, the people who make our industry vibrant and the moments that inspire excellence amidst an atmosphere of excitement and creativity.

Sunday March 14
Government House, Melbourne
By invitation

LMFF DESIGNER FORUM
Presented by Colonial First State Global Asset Management
Supported by FASHIONTREND Australia
Monday March 15, 3.00pm
Sketch, Central Pier,
Docklands
By Invitation

HOW TO WIN CONTACTS AND INFLUENCE PEOPLE
L'Oréal Melbourne Fashion Festival highly values the Australian fashion industry and is proud to take an active role in nurturing its future growth. The Designer Forum is a business event created to inspire, inform and excite fashion designers, brands and retailers.
In 2010 the Designer Forum will play host to a selection of internationally renowned guests to discuss and impart their unique knowledge and experiences that will assist the Australian fashion industry to make positive breakthroughs in both local and global markets.
The Designer Forum promises to leave attendees with resourceful methods of tackling key market issues while delivering innovative ideas for creative direction and global market penetration. All participating LMFF designers, brands and retailers are invited to attend this insightful event.

MICHAEL ANGEL
New York, USA
Michael Angel's career was strategically launched in the early years of the L'Oréal Melbourne Fashion Festival where he performed a pivotal role as a Style Director. Moving to New York he spearheaded the creative direction for international brands including the refashioning of global brand Oakley.
For the past two years he has held the opening spot at New York Fashion Week with his own label. Michael is in a unique position to share his insight into cracking tough international markets. Michael navigates issues relating to the pace at which to strategically grow a brand, how and where to position it and how the product as well as overall brand image speaks to its global consumer base.

TONY GLENVILLE
London, UK
Tony Glenville will arrive in Australia direct from reviewing the international catwalks prepared to share his extensive insights into global trends, media shifts and how to survive fashion weeks around the world. An eloquent and entertaining commentator, he has worked with many of the greatest names in the fashion business.
Tony is the modern day renaissance man, a freelance journalist, consultant, educator, author and forecaster. His work has appeared in The Independent, Drapers, View on Colour, Textile View, French Vogue and The Financial Times. Tony joined Conde Nast in 1996 as European Editor at Large for Vogue Australia, later becoming Fashion
Director for Asia Pacific working with Vogue in Taiwan and Korea and the launch of Vogue Nippon. Tony combines being Creative Director: School of Media and Communications at London College of Fashion, with freelance journalism which includes being a contributing Editor to Harper's BAZAAR Australia.

LINLEE ALLEN
Los Angeles, USA
Australian born, Linlee Allen started her career as the Online Editor and co-host of Stylebyte TV before heading to Paris where she landed a job as a Fashion News Editor and commenced working in Public Relations for the famed retail mecca, Colette. Four years later, she relocated to Los Angeles and re-established her career as a writer and
photojournalist contributing to publications including: The New York Times, Harper's BAZAAR, Italian Vogue, The Daily Beast, V Magazine, www.style.com, i-D, Paper, GRAZIA, Purple Diary and LOVE.
In addition to consulting for select brands including Nike, PUMA and Sergio Rossi, Linlee also works as a US trend forecaster for international design companies. Much of her work, captured on her blog DELINLEE DELOVELY has been exhibited in Colette in Paris and is the subject of regular collaborations with art and apparel brands.
She is currently in the process of writing her first book, “Linleelife”, a semi-autobiographical tale.

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Presented by L'Oréal Paris

L’Oréal Paris Runways
Peninsula, Central Pier, Docklands
Tickets $48.00 (incl. GST)

Ticketmaster outlets - online or phone 136 100
Booking fees may apply

L’Oréal Melbourne Fashion Festival is proud to bring an impressive line-up of premium designers to the L’Oréal Paris Runway. Each show presents a dynamic suite of the best Australian and international designers. A must-see for Australia’s fashion community and fashion lovers alike.

Enjoy the spectacle and excitement of Australia’s largest fashion runway.

L’Oréal Paris Runway 1
presented by GRAZIA
Monday March 15, 6.30pm

Embracing fashion‘s love affair with mixing hard and soft, an exquisite and unexpected mix of designers are brought together to tell a tale of ‘tough love’.

Alice McCall
camilla and marc
Collette Dinnigan
Fleur Wood
LIFEwithBIRD
Nicola Finetti
sass & bide
Toni Maticevski

L’Oréal Paris Runway 2
presented by Vogue Australia
Tuesday March 16, 6.30pm

The new breed of Australian designer is pioneering, innovative and precise in their vision.

ANT!PODiUM
Arnsdorf
Dion Lee
ELLERY
Friedrich Gray
Gary Bigeni
Romance Was Born
Therese Rawsthorne

L’Oréal Paris Runway 3
presented by Madison
Tuesday March 16, 9.00pm

Elegant and sophisticated, these exceptional designers embody modern fashion perfection.

Anna Thomas
Aurelio Costarella
Gwendolynne
Jayson Brunsdon
Lisa Ho
Megan Park
Nevenka
Thurley

L’Oréal Paris Runway 4
presented by In Style
Wednesday March 17, 6.30pm

Absolute favourites in the style set, each of these designers has a unique signature and are loved by dedicated followers of fashion. Fresh, chic and never short on fun, this show will be a style riot.

Arabella Ramsay
Gorman
Karen Walker
Lucette
Manning Cartell
Mimco
Obüs
Yeojin Bae

L’Oréal Paris Runway 5
presented by Cosmopolitan
Thursday March 18, 6.30pm

From the feminine and flirty to the brash and bold, the desirability factor peaks in L‘Oréal Paris Runway 5. Be warned, this runway will induce serious shopping. These designers bring the ‘must-have’ factor.
Bettina Liano
Extinct
Hussy
Joveeba
Nicolangëla
Nina Maya
This is Genevieve
Wayne Cooper
White Suede

L’Oréal Paris Runway 6
presented by Yen
Thursday March 18, 9.00pm

A designer's ability to create a cult-like following is an elusive and rare thing, these labels come together to present the astonishing originality of their latest collections.

ALPHA60
Carly Hunter
Jack London
Limedrop
Nom*D
ROY
S!X
TV
Zambesi

L’Oréal Paris Runway 7
presented by Harper’s BAZAAR
Friday March 19, 6.30pm

Rarely is such a group of internationally celebrated Australians convened in the one place, at the one time. L'Oréal Paris Runway 7 is a once in a lifetime chance to witness the breath-taking, directional design talent of this group. Collectively these designers remind us what fashion can be at its absolute best.

Akira
Easton Pearson
Martin Grant
Michael Angel
Scanlan & Theodore
Timothy Godbold
Tina Kalivas

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Presented by City of Stonnington

Fashion Collections casts a net over one of Australia's most vibrant fashion precincts, City of Stonnington; compassing Prahran, Windsor, South Yarra, Toorak, Armadale, Malvern and Chadstone. This brings together a program of diverse and dynamic fashion from the historic Malvern Town Hall.

Fashion Collections offers something for everyone! From childrenswear to the most sophisticated eveningwear; from aspirational looks for the super savvy to cutting-edge streetwear, each show represents the impressive breadth of the Australian fashion industry.

Enjoy a complimentary gift bag and refreshments on arrival including Yering Station wines, Skinny Cow ice-cream, Lavazza coffee, Höegaarden beer and Sanpellegrino water.

Malvern Town Hall, corner Glenferrie Road and High Street
Ticketmaster outlets - online or phone 136 100
Booking fees may apply

Fashion Collections 1
Metalicus
Tuesday March 16, 11.00am

Find the perfect outfit to suit your personal style with Metalicus.Get creative and find out the inside scoop on how to layer and combine Metalicus pieces to create outfits to make you shine in winter 2010.
Tickets $48.00 (incl. GST)

Fashion Collections 2
Mini Me
Supported by Shop 4 Kids
Thursday March 18, 10.00am

Even the tiniest fashion fan can make the biggest style splash! The Mini Me runway will feature some of the hottest brands in childrenswear:
Bonds Kids
Industrie Kids
Just Jeans
Megan Park Girl
Minihaha
Moppit
Replika Revolution
Zephire Generation

Tickets $48.00 (incl. GST)
Children aged 6-15
Tickets $20.00 (incl. GST)
Children under 6 years old receive free entry when sitting on floor mats or on an adult's knee.

Fashion Collections 3
Renegades
Thursday March 18, 10.00pm
Street savvy, bold vision and ‘right now' fashion, this super fresh designer line-up is hot hot hot.
Chocolate City
From Britten
Luela
Rufus Green
Stevie
Twichett & Tonge
Vanguard
$48.00 (incl. GST)

Fashion Collections 4
Jeanswest
Supported by Cleo
Friday March 19, 8.30pm
Jeanswest, the ultimate denim destination but not as you know it. Showcasing their renewed brand and fashion direction through a Fashion Collections runway show. Jeanswest is destined to turn up the heat with a mix of denim and urban glam styling.
$48.00 (incl. GST)

Fashion Collections 5
The Style Salon
Saturday March 20, 9.30am
What could be more chic than a morning of fabulous runway fashion from the most sophisticated designers and labels in Stonnington? If style is essential to you and you’ve been looking for inspiration for your next autumn/winter wardrobe, we’ll see you at the Malvern Town Hall on March 20!

Featured labels include:
Decjuba
Hemden
Jenny Hoo
Lisa Barron
Lisa Taranto
Connie Simonetti
m line
Rajat K Tangri
The Ark
$48.00 (incl. GST)

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Presented by the Herald Sun and City of Melbourne

Don’t miss Sidewalk, the ultimate style in the city experience! A series of free runway presentations will bring Australia’s leading fashion brands to one of Melbourne’s most popular destinations, Federation Square.

Sidewalk 1 - Forever New
Forever New is the irresistible fashion destination for girls who love glamour, style and celebrity culture.
The runway show will feature the new Winter Romance collection plus a special appearance by Forever New ambassador, actress Sibylla Deen.
Tuesday March 16, 12.30pm

Sidewalk 2 - Unzipped
The sidewalk will sizzle as Jockey, Bonds, Antz Pantz, Rio, Holeproof and Berlei present their latest underwear and intimates collections - it will be fun, it will be fabulous, it's fashion essentials at their runway best!
Wednesday March 17, 12.00pm

Sidewalk 3 - Review
Review takes a look down the rabbit hole with a wonderfully fun, flirty, feminine and fashionable nod towards Alice In Wonderland with a vast array of bold rose florals, chic laces and sharp shoulder silhouettes in blush pinks, vibrant purples, jewelled teals and royal blues. Expect a whole lot of lovely.
Thursday March 18, 12.00pm

Sidewalk 4 - KOOKAÏ
KOOKAÏ encourages individuality and the power of expression through style. Sidewalk comes to life as KOOKAÏ presents a runway show featuring beautiful signature prints and irresistible fashion that captures the essence of Parisian chic.
Thursday March 18, 4.30pm

LMFF Sidewalk
St Paul's Court, Federation Square,
corner of Swanston and Flinders Streets
Free Events

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The nation's most prestigious and highly regarded fashion award for emerging design talent, the 2010 LMFF Designer Award will feature seven exceptional finalists.

Leading the way for a strong future in Australian fashion, the finalists will present their latest collections in an intimate runway presentation, followed by the announcement of the 2010 LMFF Designer Award winner.
Woolmark will present the winner with a $10,000 prize and commemorative award. The winning designer will be flown to their choice of either Pitti Filati in Florence or Premier Vision in Paris as a guest of Woolmark, who will introduce them to their extensive international network. International Trend Organisation; WGSN will also provide the winner with a 12-month subscription. The LMFF Designer Award provides valuable immediate and ongoing support for a designer who will contribute in a significant way to the Australian fashion industry.

LMFF congratulates the finalists of the 2010 LMFF Designer Award:
Dion Lee
Dhini
Gail Sorronda
Gary Bigeni
Lui Hon
Konstantina Mittas
Therese Rawsthorne

Tuesday March 16, 7.30pm
Atlantic, Central Pier,
Docklands
By Invitation

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Target Rocks Red Market is a fabulous fashion extravaganza that comes to life in the middle of Melbourne at Federation Square.

Fashion is for everyone and LMFF want you and your friends to come and join the fun. Target will present their exhilarating fashion in a runway show with hot entertainment, live DJs, market stalls, interactive activities: all to entertain and excite!

For the latest looks in fashion, the coolest sounds and a whole lot more, get down to Federation Square for Target Rocks Red Market on Saturday March 20.

Target Rocks Red Market
Saturday March 20, 1.00pm – 4.00pm
Federation Square,
Corner Swanston and Flinders Streets

Runway activities and entertainment are FREE!

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LMFF INDEPENDENT RUNWAY
Presented by Network Ten

With a line-up of Australia’s new breed of fashion-forward and globally relevant designers, the runway will include:
Alexi Freeman
Alistair Trung
Daniela Orlando
House of Baulch
Fool
Kuwaii
Kylie Hawkes
Lui Hon
Magdalena Velevska
Melanie Bower
Of Cabbages and Kings
Papillon Homme Femme
Thanh
Who Am Eye

Saturday March 20, 8.00pm
Peninsula, Central Pier,
Docklands
$40.00 (incl. GST)

Ticketmaster outlets
ticketmaster.com.au or 13 61 00
Booking fees may apply

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LMFF Opening Night After Party

Presented by Coach
Supported by Comme

For the first time in 2010 Comme will host an LMFF Opening Night After Party for their special clientele. Showcased at the event will be a unique installation from accessories designer Coach where guests will be the first to see the new season luxury lifestyle handbags and accessories.

*Invitation Only

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Myer Autumn Winter 2010 Collection Launch

Myer Ambassador Jennifer Hawkins will launch a new decade of fashion at the Myer Autumn Winter 2010 Collection Launch.

The star-studded guest list including celebrities, VIPs and fashion industry heavy weights will be treated to a large-scale fashion show before celebrating in style at the after party.

*Invitation only
7.30pm Monday, March 15

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Melbourne’s GPO Feast of Fashion Shows

If you are a Lover of the GPO and all things fashion, then don't miss the extraordinary Melbourne's GPO Feast of Fashion Show in the beautiful surrounds of the Melbourne's GPO Elizabeth Street Colonnade.

Thursday, March 18:
12:30pm: Show 1 featuring Acne Studio Melbourne, LIFEwithBIRD, Alpha60, Manning Cartell, Belinda, Akira, Arthur Galan AG, Leona Edmiston, Nicolangela, Wayne Cooper, Lisa Ho and Gorman
1:30pm: Show 2 featuring Nicola Waite, Alexi Freeman, Hussy, Metalicus, Karen Millen, Ben Sherman, Veronika Maine, Baccini & Hill, Digby's, Brides of Melbourne, Christopher Chronis and im
Accessories by: Georg Jensen, Mandarina Duck, Mimco and Secrets Shh,..
Footwear by: Camper Footwear, Mimco and Nude Footwear
Become a Lover of the GPO to exclusively feast your eyes on the sumptuous Autumn/Winter 2010 collections by these delectable Australian and international designers. Be prepared to tantalise both your taste and style. For more information or to reserve a seat, visit www.melbournesgpo.com.

Thursday, March 18 - 12:30pm & 1:30pm
Melbourne's GPO Colonnade - Elizabeth St, Melbourne

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**LiveStyle 2010**

LiveStyle 2010 is a fashion extravaganza that features some of Australia's best high-end designers and retailers selling direct to the public.

Part of the LMFF event schedule, LiveStyle is a paradise Mecca for shopaholics, fashionistas and bargain hunters with the opportunity to purchase one off samples and take advantage of huge discounts of up to 90% off retail prices.

LiveStyle is staged over two exciting days on site at Central Pier, right next door to all the LMFF runway action.

Boutiques and labels on sale in 2010 include Cyberia, Camilla, Diane Von Furstenberg, Twenty8Twelve by Sienna Miller, See by Chloe, Superfine Denim, Life With Bird, Pepe Jeans, State of Georgia, Modern Lovers, Maurie & Eve, Tuk2Mind - Faith, Taverniti, Tribu, Della Spiga, Tuska, Natasha, Moot Designer Sunglasses, Fox Maiden, Seventh Wonderland, AM Eyewear, Annika Pol and more!

Dates and Session Times
Friday, March 19; 2.30pm - 10.00pm
Saturday, March 20; 11.30am - 10.00pm

Entry is free!

Music by Pip D’Aloia and guests

Atlantic, Central Pier, Docklands
*conveniently located next door to all the LMFF runway show action
www.livestylefestival.com.au

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**Highpoint celebrates the LMFF**

As a proud sponsor of the L’Oreal Melbourne Fashion Festival Highpoint will celebrate Melbourne’s fashion week with the transformation of Level 1 into the Divine Denim Destination. Fashion parades, installations, exhibitions and events will take centre stage showcasing the latest fashion trends from retailers for autumn/winter 2010.

Denim Over the Decades Exhibition
Wednesday, March 10-28, 2010
Highpoint Shopping Centre – Level 1

Visit the Denim Over the Decades Installation to become immersed in the world’s obsession with this humble fabric. Relive the influences of fashion, celebrity, music, culture and film on the world of denim and reminisce the denim hits and misses of the last 60 years.

Divine Denim Destination Launch
Saturday, March 20 at 12.00pm
Highpoint – Level 1

To launch the Highpoint denim hub, official LMFF charity partner beyondblue: the national depression initiative has teamed up with Highpoint to present a unique denim fashion challenge. Well-known Australian identities have lent a hand and embellished a pair of jeans to raise awareness about depression and anxiety disorders. Learn of the inspiration behind their designs and how they have transformed them ‘beyond blue’.

Divine Denim Destination Shows
Friday, March 19 at 5:30pm
Saturday, March 20 & Sunday, March 21 at 1.00pm
Highpoint – Level 1

Showcasing the latest in autumn/winter looks from your favourite Highpoint’s denim retailers, the Divine Denim Destination Shows will feature G-Star, Guess, Octane, Industrie, Globalise, Edge, Gripp Jeans, Sportscraft, Jeanswest, Just Jeans and more that will keep you ahead of the fashion pack this Autumn/Winter. Accessories and footwear provided by Zu, Nine West, Betts, Hype DC, Tilkah and Mimco.

Divine Fashion Destination Shows
Friday, March 19 at 6:30pm & 7:30pm
Saturday, March 20 & Sunday March 21 at 2.00pm & 3.00pm
Highpoint – Level 1

Head to the Divine Fashion Destinations Shows to view Autumn/Winter 2010 collections by your favourite retail stores to prepare for the upcoming season. The appearance schedule is as follows:

Friday March 19
5.30pm – Divine Denim Destination Show
6.30pm – Puma Collection

Saturday March 20
1.00pm – Divine Denim Destination Show
2.00pm – Supre Collection
3.00pm – Myer Collections

Sunday March 21
1.00pm – Divine Denim Destination Show
2.00pm – Myer Collections
3.00pm – Decjuba Collection

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**Chadstone - The Fashion Capital celebrates the LMFF**

Chadstone - The Fashion Capital will be showcasing all the must have Autumn/Winter 2010 trends from your favorite designers and labels at the VIP Shopping & Fashion Party, Wednesday March 17.

Runway Show A
6:30pm Wednesday March 17
Discover key Autumn/Winter 2010 directions from international and Australian designers including ck Calvin Klein, Coach, Fleur Wood, Gorman, Hugo Boss, Jimmy Choo, Lisa Ho, Little Joe, and more.

Runway Show B
8:30pm Wednesday March 17
Featuring the finest winter weekend collections from Ben Sherman, Calibre, FAT, G-Star, White Suede and other renowned local designers.

Both shows will be held on the lower level in Chadstone's new mall.

The Fashion Capital will be open until midnight on Wednesday March 17, so you can enjoy:

Red carpet treatment
Special offers from over 500 stores.
Autumn / Winter Runway Shows - at 6:30pm and 8:30pm featuring divine pieces from our favourite designer collections.
DJ Lindy Klim - spinning the decks from 6.00pm
Paris Wells - special guest performance at 9.00pm

Note: Head into Little Joe following the Chadstone Runway Show and meet designer Gail Elliott in-store to preview and pre-order the new Winter Wonderland Collection.

Enjoy a glass of Laurent-Perrier Champagne and receive 15% off all purchases and pre-orders made on Wednesday March 17.

For more information, visit

www.lmff.com.au