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:: Spotlight :: MBFW 2012 Roopa Pemmaraju

By: Carmine Pascuzzi

Designer Roopa Pemmaraju debuted at Mercedes Benz Fashion Week Australia on Thursday May 3 in The Theatre at The Overseas Passenger Terminal; showcasing her latest ethically produced luxury resort-wear collection.

Embracing her adopted country wholeheartedly, Roopa’s new Spring Summer 2012/13 Collection is an exciting and harmonious fusion of art and fashion; featuring stunning original fabric designs created by renowned Australian indigenous artists from the Coee Art Gallery, Desert Designs and Warlukurlangu Artists Aboriginal Corporation. Artists works featured on Roopa Pemmaraju’s luxurious garments include Jimmy Pike, Judy Napangardi Watson, Shanna Napanangka Williams, Lorna Fencer, Mary Napangardi Butcher, Evelyn Nangala Robertson, Henrietta Napanangka Marshall, Ben Jangala Gallagher and Judy Martin.

To give back to those artists who feature on Roopa’s creations, 20% of profits from each garment in the SS12/13 Collection will be given back to the Aboriginal communities in which the artists reside in.

Created alongside the Bangalore based design director for the label, Sudhir Swain, and stylist, Kelvin Harries, Roopa’s new collection of resort wear features her signature exquisite fabrics – soft cotton, crepe, flowing chiffon and luxuriant silk.
Geometric and clashing prints feature strongly in the 40 looks shown at MBFWA, styled with statement tribal jewellery featuring elaborate embroidery, beadwork, and handcrafted embellishments.

The collection fuses fine indigenous art paintings with ethically produced, handmade Indian fabric created by a strong team at her Bangalore studio to Roopa’s exacting specifications.The collection features flowing silk gowns, striking geometric-print shift dresses and floor-length printed skirts paired with crisp white shirting and finished with unique tribal jewellery and hand-made neck pieces. Each piece celebrates the vibrant colours of the Australian landscape – green plant life, red sand, spring wildflowers, wild bush berries and fruits, the deep blues and reds of rock formations and the blue of a desert sky. Each garment within the collection is named after the Indigenous work of art the print or inspiration was drawn from.

Roopa is passionate about her status as a Fair Trade organization and with her team drives a sustainable business model while working as a catalyst for improvement of social ethics, environmental standards and sustainable business throughout the world.