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:: Spotlight :: Mercedes-Benz Fashion Week Australia 2014

By: Carmine Pascuzzi


IMG Fashion and Mercedes-Benz Australia/Pacific recently announced that Carla Zampatti, Australian Fashion Industry Icon with 49 years of dedication to the Industry, will be the “Mercedes-Benz Presents” designer for Mercedes-Benz Fashion Week Australia 2014. Zampatti will showcase her collection on Sunday April 6, to kick off the official schedule for 2014.

The “Mercedes-Benz Presents” program recognises designers that demonstrate dedication to the use of quality materials, unique style and innovative design. Carla Zampatti, former recipient of the Australian Fashion Industry’s highest award – the Australian Fashion Laureate – joins a prestigious list of “Mercedes-Benz Presents” designers including Australia’s Easton Pearson and Johanna Johnson. Globally, Carla Zampatti joins ranks with designers including Carolina Herrera, Derek Lam, Hervé Léger by Max Azria, Narciso Rodriguez, Schumacher, Mattijs Van Bergen and Alena Akhmadullina.

CEO, Mercedes-Benz Australia/Pacific, Horst von Sanden said “Carla Zampatti is undoubtedly one of Australia’s most established and influential designers. We are honored to welcome her into the ‘Mercedes-Benz Presents’ program, which continues to support the industry globally. Luxury craftsmanship and classic lines are considered from every angle in a Carla Zampatti garment, as it is in the creation of a Mercedes-Benz car which is a creative synergy we are celebrating through the ‘Mercedes-Benz Presents’ show.”

On receiving the offer to launch 2014 Mercedes-Benz Fashion Week Australia, Carla Zampatti said: “I am delighted to work in partnership with a brand like Mercedes-Benz. It is synonymous with innovative, timeless design and excellent quality just like my own brand. I feel very honoured to have been asked to open this prestigious event.”

‘Mercedes-Benz Presents Carla Zampatti’ is scheduled for 5:00pm on Sunday April 6 at Carriageworks, the home of Mercedes-Benz Fashion Week Australia.


**Update as at March 10, 2014**


With less than five weeks to go until Mercedes-Benz Fashion Week Australia, IMG Fashion today released the official schedule for the 2014/15 Spring Summer season, outlining the 72 designer brands showcasing this season.

The week kicks off with Mercedes-Benz Presents Carla Zampatti followed by the Spring Summer Collections from: Ae’lkemi, Aje, Alex Perry, Alice McCall, Aurelio Costarella, Bec & Bridge, Betty Tran, Bianca Spender, By Johnny, Cameo, Desert Designs, Duvenage, Ellery, Emma Mulholland, Gail Sorronda, Galanni, Ginger & Smart, Haryono Setiadi, Hayley Elsaesser, Ixiah, Jayson Brunsdon, Kahlo, Lan Yu, Leroy Nguyen, Macgraw, Maticevski, Michael Lo Sordo, NLP, Phoenix Keating, Romance Was Born, Serpent & The Swan, Song For The Mute, Strateas. Carlucci, Suboo, Swarovski, Talulah, Unif.M, We Are Handsome and Zhivago.

NSW Deputy Premier and Minister for Trade and Investment Andrew Stoner welcomed the release of this year’s Mercedes-Benz Fashion Week Australia official schedule. “In just a few weeks, the eyes of the fashion industry will be on Australia’s fashion capital and creative hub, Sydney, as our best emerging and established designers take to the runway,” Mr Stoner said.

As part of the New Generation platform that has introduced some of Australia’s biggest names to the global stage, IMG Fashion handpicks upcoming design talents to present their S/S 2014 Collection. For 2014, the New Generation show will include: Anna Quan, Aquintic, Caslazur, Daniel K, Doris Q, Dyspnea, Rachelalex and Rukshani. Student collections from Australia’s leading fashion programs; Raffles and Fashion Design Studio (TAFE NSW) will take the runway later in the week to present their most talented graduates. The Innovators will feature graduate collections from: Bei Wei, Cici N, Hayley Dawson, Julia Logvin, Kiaya and Yousef Akbar. Raffles will showcase collections from: Asanovski, Diyana Kosso, Gabriel Lee, Ophelie, Paul Nathaphol, Sara Aljaism and Will Be.

“Showcasing young design talent to the world is such a rewarding component of each seasons schedule. To see the designers with such immense talent grow into global businesses in just a few short years is testament to the success of this platform as a launch pad,” said Elle Turner, Director, IMG Fashion.

Australia’s infamous swimwear industry will also be represented this season with brands such as We Are Handsome, NLP, Talulah, and SUBOO presenting their swimwear alongside our ready to wear designers and brands. The group Swim Show will feature young swim brands including cult brand on the rise Bondi Bather, Tallow, Cleonie, Surface Too Deep and Carena West.

“Opening the week with the prestigious Mercedes-Benz Presents Carla Zampatti show is sure to set the week off with a bang as this year’s schedule once again proves Australia’s ability to produce and support truly world class fashion designers,” said Horst von Sanden, CEO, Mercedes-Benz Australia / Pacific.

The Clean Cut showcase will include collections from leading sustainable designers selected from Australia and overseas: Rachel Cassar, Bhalo and Lalesso are amongst the 8 designers presenting at Clean Cut's official launch. The event will celebrate each designer’s own striking aesthetic and the unique story behind their sustainability and social practices.

The Woolmark company joins the schedule with a special event to announce the Australia Region Nominee’s for the 2014/15 International Woolmark Prize (IWP). The celebrations will include the World Premiere of the IWP Documentary that takes you inside the studios of five of the world’s most talented designers as they prepare for the challenge of a lifetime.

For fashionable consumers, Mercedes-Benz Fashion Weekend Edition will premiere this season directly following MBFWA and gives ticketholders a preview of the Spring/Summer Collections and a chance to sit front row to experience Fashion Week. Exclusive ticket packages start at $50 including reserved seating, all day access to attend the Sunday Style Sessions, with premium packages upgraded to include front row seating, backstage tour, goody bags, VIP bar access and more. Tickets available here


**Update as at April 1, 2014**

Napoleon Perdis has announced that he will be Make-up Director for Alex Perry’s SS 14/15 collection. While the beauty look for the show will be conceptualized by both Napoleon and Alex, Napoleon has entrusted the day-of execution to his experienced National Creative Team. The team will be lead by key Creative Team members Tannia Tiropanis and Nicola Snell, who have been by Napoleon’s side at numerous editorial shoots, shows and red-carpet events – both in Australia and overseas.

“This year I made the conscious decision to not involve my brand in Australian Fashion Week. I've been doing Fashion Week for over 15 years - since it began! – and right now, I want to focus my energy elsewhere. But when Alex approached me to do his show again this year… I just couldn't say no”, explained Napoleon. “I love working with Alex, he’s an incredibly inspiring force and we have so much heritage, both as friends and collaborators. Alex only uses the best of the best so naturally he’ll enlist an incredible roll call of both Australian and international models. While I’ll be overseas the day of the show, I have absolute confidence in my amazing Creative Team and know they’ll ensure that nothing less than perfection walks down the runway!"

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