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:: Spotlight :: 2004 L'Oreal Melbourne Fashion Festival

By: Carmine Pascuzzi

Pictures from the MFF launch at the ACCA at right.

Festival Director Robert Buckingham with The Face of the Fashion Festival, Candice Lake.
Candice draws applause as the MFF is launched.
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A packed programme of events marks the 8th L’Oreal Melbourne Fashion Festival (MFF), which is to be held from March 14-21, 2004. Festival organisers, with the co-operation of the State Government, City of Melbourne and major sponsor L’Oreal Paris, have spent much time gathering the forces into being involved in the showcasing of leaders in the clothing and textiles market. This will hopefully lead to further growth in the industry and it also presents an opportunity for the young guns of fashion to make their mark.

The MFF was launched at the Australian Centre for Contemporary Art (ACCA) and all the organisations were present in helping to kick-off one of Melbourne's busiest weeks. There will be events for everyone, spread across Melbourne, from the traditional Myer lunchtime parades, the popular Ready-to-Wear nightly parades, the Hotel Sofitel daily shows, and a variety of product launches, displays, workshop, exhibitions, etc. A number of special events will draw appeal from various sectors, including the New Designer Award 2004, the Moet and Chandon Fashion Ball, the MFF Business Seminar, and the Marketing Breakfast.
In what promises to be a huge week for Melbourne, here is a rundown of the daily event schedule.


Sunday, March 14

9.00am - Fashion Exposed Trade Fair (Sunday to Tuesday)
Melbourne Exhibition Centre

5.00pm - Opening Party presented by Sunday Magazine
By invitation

Monday 15 March

10.00am - New Designer Award presented by Tiffany & Co.

11.30am - Bonds Launch

1.00pm - L'Oréal Paris Lunch
By invitation

6.30pm - Myer Myglamour
By invitation

8.30pm - L'Oréal Paris Ready to Wear 1
Presented by Harper's Bazaar
Akira Isogawa, Collette Dinnigan, Easton Pearson, Nicola Finetti, Zambesi
At the Australian Centre for Contemporary Art (ACCA)

9.30pm First Night After Party
By invitation
GPO Melbourne

Tuesday, 16 March

11.00am - Legs 11 Show
Sofitel Melbourne

11.30am, 12.30pm, 1.30pm - Myer Myglamour
Myer Mural Hall

12.30pm - David Jones & Vogue Designer Lunch
David Jones

6.30pm - L'Oréal Paris Ready to Wear 2
T.L. Wood, Gwendolynne, Anna Thomas, Mad Cortes, Vixen
GPO Melbourne

8.00pm - L'Oréal Paris Ready to Wear 3 presented by New Weekly
Alannah Hill
Plaza Ballroom

9.30pm - L'Oréal Paris Ready to Wear 4 presented by Yen
Shem, Andysoma, mauscat berlin, Todd, Arabella Ramsay, Prudence Todd, Body, Nevada Duffy
GPO Melbourne

9.30pm - After Party at Loop, 23 Meyers Place, Melbourne

Wednesday 17 March

8.00am - L'Oréal Melbourne Fashion Festival Business Seminar
Sofitel Melbourne

11.30am, 12.30pm, 1.30pm - Myer Myboudoir Lingerie Show
Myer Mural Hall

1.00pm - Calvin Klein Underwear Show
Sofitel Melbourne

6:00pm - Chadstone: The Fashion Capital Show
Plaza Ballroom

7.00pm - David Lawrence & Vogue Event
City Store

7.30pm - L'Oréal Paris Ready to Wear 5 presented by CLEO
Belinda Fairbanks, Princess Highway, Phillips, Nicky Birkill, Keith Jeans, Zayt
GPO Melbourne

8.30pm - Remake/Remix
S!X & Yoshiki Hishinuma
Plaza Ballroom

9.30pm - L'Oréal Paris Ready to Wear 6 presented by CLEO
Bettina Liano, Roy, SABA Womens
GPO Melbourne

9.30pm - After Party at Soul Sou, 23 Bank Place, Melbourne

Thursday 18 March

7.30am - Herald Sun Marketing Breakfast
Sofitel Melbourne

11.00am - Alpaca Designer Show Collection
Sofitel Melbourne

12.30pm, 1.30pm, 2.30pm - Myer Myrhythm Menswear Show
Myer Mural Hall

12.30pm - Pacific Brands Show
The Forum

12.45pm - marie claire Beauty Workshop
Sofitel Melbourne

6.30pm - L'Oréal Paris Ready to Wear 7 presented by Ralph
AG, Vicious Threads, Manvious, Armani Exchange, SABA Mens, Hugo Boss Orange
Plaza Ballroom

7.30pm - CHIC South Yarra Cocktail Party
Lotus Bar

7.30pm - Jenny Hoo
Sofitel Melbourne

7.45pm - Autore South Sea Pearls presents the Moët & Chandon Fashion Ball
By invitation

8.00pm - Ralph Party
By invitation

9.30pm - After Party at three degrees
Corner Lonsdale and Swanston Streets, Melbourne

Friday 19 March

9.00am - Intermesh Symposium - Artists Talks
RMIT University

12.30pm, 1.30pm, 2.30pm - Myer Mydesigner
Myer Mural Hall

6.30pm - L'Oréal Paris Ready to Wear 6 presented by ANZ Investment Bank
Cose Ipanema, Ivy Hopes, Christine, Jenny Bannister
Plaza Ballroom

7.30pm - The Designer Show
Sofitel Melbourne

9.30pm - After Party at Arthur's, Corporation Lane, Melbourne

Saturday 20 March

9.00am - Intermesh Symposium- Presentations / Papers
RMIT University

10.00am - Vogue + Collins Street
Collins Street, Melbourne

11.30am, 1.00 pm, 2.30pm - Myer Miss Shop
Myer Mural Hall

12.00pm - Dolly Show presented by L'Oréal Paris
Prahran Town Hall

2.00pm - Independent Day
Greville Street, Prahran

6.30 & 8.30 - Independent Day Parades
Curtis, Flux, Hua, Jesus Rodreguez, Longevity, Lucy Hinkfuss, Neate Tran, Pearl, Pecunia, Pony, Piras Soetedja, Roger Grinstead, Rubric, Sisnme, Stevie and 2 for the Show.
Prahran Town Hall

Sunday 21 March

10.00am - Intermesh Symposium-Workshops / Masterclasses
RMIT University

Other Information

L'Oreal Paris Ready to Wear parades will be launched at the Australian Centre for Contemporary Art (ACCA). At 111 Sturt Street, South Melbourne.
Tickets are $39.50 + service fee
Bookings through Ticketek outlets or telephone 13 28 49

L'Oréal Paris Ready to Wear at GPO Melbourne, corner Elizabeth and Bourke Streets
Enter via Elizabeth Street
Tickets are $29.50 + service fee
Bookings through Ticketek outlets or telephone 13 28 49

L'Oréal Paris Ready to Wear at Plaza Ballroom, Regent Theatre, 191 Collins Street
Tickets are $29.50 + service fee
Bookings through Ticketek outlets or telephone 13 28 49

The Sofitel shows, presented by Charles Parsons, will be held at the Sofitel Melbourne,
25 Collins Street, Melbourne.
Tickets are $39.50 + service fee
Bookings through Ticketmaster7 outlets or telephone 13 61 00

marie claire Beauty Workshop is at the Sofitel Melbourne, 25 Collins Street
Thursday 18 March at 12.45pm
$20 includes light refreshments
Bookings & Information:
http://www.marieclaire.com.au or phone 1300 301 567

Tiffany & Co presents the New Designer Award. They are proud to support the New Designer Award by presenting a special fashion show at the GPO Melbourne for the six finalists, after which the winner will be announced.

The finalists in the 2004 New Designer Award are Anna Thomas, Andysoma, Jain, Mad Cortes, Prince Billy and Victoria & Timothy. Tiffany will present the winner with a $10,000 cash prize, together with an award and commemorative gift.

The GPO is at the corner Elizabeth and Bourke Streets
10.00am on Monday, March 15.
By invitation

Tiffany in Fashion
To celebrate the launch of Tiffany in Fashion: A Study of American Fashion and Fashion Photography (1933-2003) and Tiffany & Co.'s support of the 2004 New Designer Award, there will be a special party held on Sunday evening following the Festival's official opening.
By Invitation

Independent Day sees Greville Street, Prahran come alive with its eclectic style and numerous activities on Saturday, March 20. From 2.00pm Greville Street will become Fashion Central as the Festival presents a mix of fabulous fashion shows in the Prahran Town Hall and on stage in the Grattan Gardens. Look out for fashion activity and style events in all the stores, restaurants and cafes up and down Greville Street. The bars and clubs include Candy Bar, Revolver, 161, Blue Pols and Boutique. They will host guest DJ's and special events.

The Independent Day Parades, featuring the up and coming stars of the fashion world, will be staged in the Prahran Town Hall with two big shows at 6.30pm and 8.30pm. Designers to watch are: Curtis, Flux, Hua, Jesus Rodreguez, Longevity, Lucy Hinkfuss, Neate Tran, Pearl, Pecunia, Pony, Piras Soetedja, Roger Grinstead, Rubric, Sisnme, Stevie and 2 for the Show. With great lighting, video and music plus the newest models from Vivien's, Chadwick's, Cameron's, China Arts, FRM, and Giant, these will be the shows to see. Levi's will host the official Independent Day backstage party, attended by the Festival's hottest up and coming designers, musicians and models.

Tickets for shows are free of charge and available to collect from the Independent Day information booth, one hour prior to the shows. Be quick, tickets are limited.

For all other information on the Fashion Festival, check out the festival website

:: L'Oreal Melbourne Fashion Festival 2004
For more information, visit

http://www.mff.com.au