:: Spotlight :: L'Oreal Melbourne Fashion Festival 2004By: Carmine PascuzziPictures from the MFF launch at the ACCA at right. Festival Director Robert Buckingham with The Face of the Fashion Festival, Candice Lake. A packed programme of events marks the 8th L’Oreal Melbourne Fashion Festival (MFF), which is to be held from March 14-21, 2004. Festival organisers, with the co-operation of the State Government, City of Melbourne and major sponsor L’Oreal Paris, have spent much time gathering the forces into being involved in the showcasing of leaders in the clothing and textiles market. This will hopefully lead to further growth in the industry and it also presents an opportunity for the young guns of fashion to make their mark. The MFF was launched at the Australian Centre for Contemporary Art (ACCA) and all the organisations were present in helping to kick-off one of Melbourne's busiest weeks. There will be events for everyone, spread across Melbourne, from the traditional Myer lunchtime parades, the popular Ready-to-Wear nightly parades, the Hotel Sofitel daily shows, and a variety of product launches, displays, workshop, exhibitions, etc. A number of special events will draw appeal from various sectors, including the New Designer Award 2004, the Moet and Chandon Fashion Ball, the MFF Business Seminar, and the Marketing Breakfast. 9.00am - Fashion Exposed Trade Fair (Sunday to Tuesday) 5.00pm - Opening Party presented by Sunday Magazine Monday 15 March 10.00am - New Designer Award presented by Tiffany & Co. 11.30am - Bonds Launch 1.00pm - L'Oréal Paris Lunch 6.30pm - Myer Myglamour 8.30pm - L'Oréal Paris Ready to Wear 1 9.30pm First Night After Party Tuesday, 16 March 11.00am - Legs 11 Show 11.30am, 12.30pm, 1.30pm - Myer Myglamour 12.30pm - David Jones & Vogue Designer Lunch 6.30pm - L'Oréal Paris Ready to Wear 2 8.00pm - L'Oréal Paris Ready to Wear 3 presented by New Weekly 9.30pm - L'Oréal Paris Ready to Wear 4 presented by Yen 9.30pm - After Party at Loop, 23 Meyers Place, Melbourne Wednesday 17 March 8.00am - L'Oréal Melbourne Fashion Festival Business Seminar 11.30am, 12.30pm, 1.30pm - Myer Myboudoir Lingerie Show 1.00pm - Calvin Klein Underwear Show 6:00pm - Chadstone: The Fashion Capital Show 7.00pm - David Lawrence & Vogue Event 7.30pm - L'Oréal Paris Ready to Wear 5 presented by CLEO 8.30pm - Remake/Remix 9.30pm - L'Oréal Paris Ready to Wear 6 presented by CLEO 9.30pm - After Party at Soul Sou, 23 Bank Place, Melbourne Thursday 18 March 7.30am - Herald Sun Marketing Breakfast 11.00am - Alpaca Designer Show Collection 12.30pm, 1.30pm, 2.30pm - Myer Myrhythm Menswear Show 12.30pm - Pacific Brands Show 12.45pm - marie claire Beauty Workshop 6.30pm - L'Oréal Paris Ready to Wear 7 presented by Ralph 7.30pm - CHIC South Yarra Cocktail Party 7.30pm - Jenny Hoo 7.45pm - Autore South Sea Pearls presents the Moët & Chandon Fashion Ball 8.00pm - Ralph Party 9.30pm - After Party at three degrees Friday 19 March 9.00am - Intermesh Symposium - Artists Talks 12.30pm, 1.30pm, 2.30pm - Myer Mydesigner 6.30pm - L'Oréal Paris Ready to Wear 6 presented by ANZ Investment Bank 7.30pm - The Designer Show 9.30pm - After Party at Arthur's, Corporation Lane, Melbourne Saturday 20 March 9.00am - Intermesh Symposium- Presentations / Papers 10.00am - Vogue + Collins Street 11.30am, 1.00 pm, 2.30pm - Myer Miss Shop 12.00pm - Dolly Show presented by L'Oréal Paris 2.00pm - Independent Day 6.30 & 8.30 - Independent Day Parades Sunday 21 March 10.00am - Intermesh Symposium-Workshops / Masterclasses Other Information L'Oreal Paris Ready to Wear parades will be launched at the Australian Centre for Contemporary Art (ACCA). At 111 Sturt Street, South Melbourne. L'Oréal Paris Ready to Wear at GPO Melbourne, corner Elizabeth and Bourke Streets L'Oréal Paris Ready to Wear at Plaza Ballroom, Regent Theatre, 191 Collins Street The Sofitel shows, presented by Charles Parsons, will be held at the Sofitel Melbourne, marie claire Beauty Workshop is at the Sofitel Melbourne, 25 Collins Street Tiffany & Co presents the New Designer Award. They are proud to support the New Designer Award by presenting a special fashion show at the GPO Melbourne for the six finalists, after which the winner will be announced. The finalists in the 2004 New Designer Award are Anna Thomas, Andysoma, Jain, Mad Cortes, Prince Billy and Victoria & Timothy. Tiffany will present the winner with a $10,000 cash prize, together with an award and commemorative gift. The GPO is at the corner Elizabeth and Bourke Streets Tiffany in Fashion Independent Day sees Greville Street, Prahran come alive with its eclectic style and numerous activities on Saturday, March 20. From 2.00pm Greville Street will become Fashion Central as the Festival presents a mix of fabulous fashion shows in the Prahran Town Hall and on stage in the Grattan Gardens. Look out for fashion activity and style events in all the stores, restaurants and cafes up and down Greville Street. The bars and clubs include Candy Bar, Revolver, 161, Blue Pols and Boutique. They will host guest DJ's and special events. The Independent Day Parades, featuring the up and coming stars of the fashion world, will be staged in the Prahran Town Hall with two big shows at 6.30pm and 8.30pm. Designers to watch are: Curtis, Flux, Hua, Jesus Rodreguez, Longevity, Lucy Hinkfuss, Neate Tran, Pearl, Pecunia, Pony, Piras Soetedja, Roger Grinstead, Rubric, Sisnme, Stevie and 2 for the Show. With great lighting, video and music plus the newest models from Vivien's, Chadwick's, Cameron's, China Arts, FRM, and Giant, these will be the shows to see. Levi's will host the official Independent Day backstage party, attended by the Festival's hottest up and coming designers, musicians and models. Tickets for shows are free of charge and available to collect from the Independent Day information booth, one hour prior to the shows. Be quick, tickets are limited. For all other information on the Fashion Festival, check out the festival website |
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