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:: Spotlight :: Melbourne a la Mode

By: Carmine Pascuzzi

On Thursday July 23 2015, Melbourne a la Mode will kick off its first ever pop up shop event with a fabulous night of fashion and fun at the VIP launch event. The VIP event will feature fabulous music, a shared fashion show and comedic darling JMAC as MC. Guests will be treated to Clover Hill champagne and delicate nibbles by Sweet Cheeks Desserts while they shop to their hearts’ content. Following the VIP launch, the pop up shop will be open to the public July 24 and 25.

Set at the gorgeous, recently refurbished George Ballroom in St Kilda, Melbourne’s finest will be dressed to impressed, all set to enjoy a Parisian inspired pop up shop, celebrating both local and international fashion. The ballroom only recently reopened and is a beautiful reminder of a bygone era.

Hosted by Hawkeye Vintage, the event will feature a stunning curated collection of fashion clothing and accessories from Lady Petrova, The Eternal Headonist, Micky in the Van and Dainty & Bold. As part of each brand’s commitment to supporting the community, 10% of profits from the event will be donated to Assist a Sista, an Australian charity supporting women recovering from domestic abuse.

Melbourne a la Mode’s VIP guests will take home an amazing gift bag, filled with product samples and vouchers from our wonderful sponsors; Health Shakes Australia, The Body Shop, Enbacci Skin Care, Organic Balm Co, Pukka Tea, Mor Cosmetics, The Bar Co, Naked Harry Scrubs, Zassni, Eleven Hair, Shanghai Suzy Lipsticks, The Chia Co, Loving Earth, The Dessert Parlour and Madame Flavour tea.

Melbourne a la Mode will be the first collaborative pop up shop of its kind and will continue as an annual event in celebration of all things fashion!

July 23 6.00pm - 10.00pm (VIP LAUNCH – Invite Only)
July 24 10.00am - 7.00pm (New/Private Collections – Open to Public)
July 25 10.00am - 6.00pm (Clearance Past Collections – Open to Public)

See their official Facebook event page here

For VIP access and inquiries