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:: Spotlight :: 2009 Melbourne Spring Fashion Week

By: Carmine Pascuzzi; photos by Matt Deller

Melbourne Spring Fashion Week 2009 (MFSW) is a time to celebrate the beauty and eclectic style of Australia’s fashion capital and a reason to immerse yourself in the exceptional talent that is the fibre of the Melbourne fashion and retail scene. It is also a time to help celebrate its birthday, as Melbourne Spring Fashion Week turns 15!

From August 31 to September 6 you can enjoy all the excitement and glamour of Australia’s fashion capital as it comes alive at MSFW.

This is the fashion event of the Spring/Summer 09/10 season showcasing all the hottest designers, labels, styles and retailers in and around Melbourne. With so many events on the MSFW program - fashion parades, films, workshops, seminars, parties, markets, exhibitions, tours, pop-ups and more - there is no end of choice and no reason not to immerse yourself in the new and best of our wonderful City.

At night, the Melbourne Town Hall comes alive with the MSFW Designer Series featuring leading Australian and Melbourne designers – a true embodiment of the best fashion offerings of the season.

Not to be missed are the weeks' Special Events, Program Highlights, the MSFW Beauty Room, Corporate Hospitality options and the signature After Parties at Melbourne’s hottest venues. And new for 2009 is the MSFW Breakfast Series – a must do for anyone interested in learning more about the business side of fashion, design and retail.

All of this and many more events, activities, parties and fun.
Tickets are on sale now, so read on and find the fashion moment for you at MSFW.


MSFW has unveiled an Ambassador who’s name packs much more weight. Jessica Hart, one of Australia’s most in-demand models on the international fashion circuit has been announced as the MSFW Ambassador.

Jessica will hit our shores in late August, bringing a touch of true international fashion glamour to Australia's most successful spring fashion event. Jessica, who first appeared at Spring Fashion Week in 2005 as the then ‘face’, is thrilled with the opportunity to return to Melbourne in the role of Fashion Ambassador. ‘I am truly looking forward to coming home, catching up with family and friends, heading out to some of my favourite places, and of course, celebrating Melbourne’s amazing fashion scene at all the events on the Fashion Week program.’


Friday, September 4

QV takes you on a glamorous journey into a world reminiscent of a sophisticated Mediterranean seaside with its Cruise into Summer Fashion Shows. A 30 minute showcase features QV's leading designer stores, including Cactus Jam, Christensen Copenhagen, BOSS Orange, TL Wood, Wayne Cooper, Kam Otto, Mooks, Stussy, and Guess amongst others. Enjoy exclusive retail offers, discounts and in-store designer parties throughout the day.

12.00pm-1.00pm, 1.30pm-2.00pm and 5.30pm-6.00pm - Parades

QV Square
Corner Swanston and Lonsdale St, Melbourne
General admission/Free

Here is Channel Nine TV beauty Brodie Harper previewing the look.


MSFW Designer Series

Melbourne Town Hall comes alive each night from Tuesday, September 1 to Friday, September 4 as these beloved and brilliant designers Spring/Summer 2009/2010 collections grace the catwalk.

The 2009 MSFW Designer Series features:

Designer Series Show 1 - Tuesday, September 1
Akira, Aurelio Costarella, Christine, Easton Pearson, Gwendolynne, MATERIALBYPRODUCT.

Designer Series Show 2 - Wednesday, September 2
Dhini, Ginger Smart, Gorman, Kirrily Johnston, LIFEwithBIRD, Nicola Finetti.

Designer Series Show 3 - Thursday, September 3
Arthur Galan AG, Bettina Liano, Jack London, Leopold, Nevenka, Nylon Flock by Nicola Finetti, Wayne Cooper.

Designer Series Show 4 - Friday, September 4
ALPHA60, ANT!PODiUM, Arnsdorf, Fat, Gary Bigeni, Obüs, TV.

Melbourne Town Hall, Swanston Street; Two shows nightly - 6.30pm and 8.30pm
Tickets on sale now
Reserved seating - $30; Balcony seating - $20

All tickets include a MSFW Gift Bag, entry to the MSFW Beauty Room and priority entry in the MFSW After Party venue for that evening.


**GPO previews its Spring looks with Fashion at Altitude**

The latest Spring looks were previewed as Level One of the iconic Melbourne’s GPO was transformed into a delightful retro salon inspired tea party to launch its extravagant Melbourne Spring Fashion Week (MSFW) event program. Curling down Melbourne’s GPO’s dramatic spiral staircase, stunning models paraded and posed on baroque garden furniture, amid the surroundings of the beautiful archways and topiary trees.

Presented were key directional looks from esteemed designers: Lisa Ho, Akira, Arthur Galan AG, Leona Edmiston and Melbourne’s GPO’s newest recruit – Manning Cartell. Performer extraordinaire Paris Zachariou entertained with his cool melodies, addressing each model with clever and spontaneous song.

Head pieces were supplied by Paris Kyne.

Spring is definitely in the air at Melbourne’s GPO, and we all look forward to the GPO enlightening us with lots of creative pieces during MSFW.


**Jason Grech's Once Upon a Time**

JASONGRECH White and MSFW Silver Partner Flower Temple have united for this year’s Melbourne Spring Fashion Week, creating Once Upon a Time…, a fairytale evening designed to captivate and inspire brides-to-be from all across the land. Showcasing all that a white wedding can be, Flower Temple’s Elizabeth Ricci will transform the JASONGRECH Style Office into every bride’s dreams, creating a fantasy wedding reception throughout the venue and providing the perfect backdrop for guests to glimpse a firsthand look at the breathtaking debut bridal collection by JASONGRECH White.

Guests will be greeted on arrival by a Maitre d’ and escorted to styled tables, nestled among garlands of blooms with flowery chandeliers hanging overhead and rose petals scattered beneath their feet, where they will indulge in champagne and hors d’ouerves as strains of romantic music drift by. The collection of leading brands that have come together to put on this special event are the handpicked elite from the Melbourne wedding industry.

Ricci has a vision for the space that includes endless blooms of orchids, fragrant roses and gardenias, softly draped fabrics and a stunning tree of fairy floss - all in pure white. Having specialised in theming weddings for fifteen years, she is excited about transforming the blank warehouse-style canvas of the JASONGRECH Style Office. Every intimate table setting will carry its own individual theme, all working within the White thread that will weave the entire event together.

Elizabeth Ricci said, “We are creating a dream wedding reception that is very Fifth Avenue New York! It’s what every little girl envisions her wedding day to be – all the elements of a fairytale setting, but with a very elegant and grown up twist.”

The sophistication of the venue will perfectly match the made-to-measure bridal gown collection that JASONGRECH White will be showcasing. Having worked with couture bridal for over eleven years, the designer has finally turned his creative expertise to turn out a breathtaking bridal collection that had the crowds and the industry buzzing at the recent Melbourne Bridal Exhibition. Using intricate French handmade laces, silks as soft as gossamer and accenting it all with unsurpassed attention to detail, Grech has produced a collection of gowns that boasts all the hallmarks of signature JASONGRECH design. Most importantly – the range is designed to complement a woman’s body from top to toe. There is something perfect for any body shape, a skill that comes from years of dressing women to look their absolute best.

Jason Grech said, “Melbourne’s brides will adore this collection and Melbourne Spring Fashion Week is the ideal time to show it – we’re putting on an enchanting show, not to be missed!”

Once Upon a Time will be held on Tuesday, September 1, 2009 at 7:30pm at the Jason Grech style office in North Melbourne.

Tickets to Once Upon a Time are $55 per person, and include the fashion show, drinks and nibbles and a luxury take home gift bag with goodies worth over $300. Bookings can be made here

**Pictures from the event by Matt Deller**

MC Jemma Gawned with Jason Grech designers Jason & Harry
singer Natalie Gauci with husband Hamish
guests seated at the decorated Jason Grech style office
Jemma Gawned Jason & Harry with the models
Natalie Gauci sings for the guests
some of the sweets on offer


**Girls'Day Out at Flemington racecourse**

the race day is named after the great horse Makybe Diva
Melissa Hetherington MC'd the fashion parade hats on sale
more hats
massages were available
Ella Thompson played in the Lavazza Lounge
Lisa Laiacona
after party shoes
Arabella Ramsay Jayson Brunsdon
Decjuba Dom Bagnato
Nevenka Nicolangela
Yeojin Bae Wayne by Wayne Cooper
NF by Nicola Finetti

Also on the day, Emirates hosted a little gathering of corporate friends, guests, media & celebrities in their Corporate Suite and provided a terrific service. Here are some pictures.

Ann Peacock & Dean Cleaver
Brodie Harper with a Cup Christina Hallett & Emma Freedman
Christina Hallett, Brodie Harper & Zoe Badwi


Some other highlights from the week.

Ginger And Smart
Ginger And Smart
Ginger And Smart
Gorman Kirrily Johnston
Kirrily Johnston
Kirrily Johnston
Kirrily Johnston
Life With Bird
Life With Bird
Life With Bird
Life With Bird Nicola Finetti
Nicola Finetti
Nicola Finetti
Nicola Finetti
Melbourne Spring Fashion Week ambassador Jessica Hart