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:: Spotlight :: A Whimsical Fashion Fairytale - Miss Unkon

By: Carmine Pascuzzi

Miss Unkon is excited to be showcasing their Spring/Summer 2011/12 Collection “Girls With Kaleidoscope Minds” at Rosemount Australian Fashion Week on Tuesday May 3, 2011. With the support of Napoleon make-up along with hair by Schwarzkopf, the Miss Unkon show is sure to be a visually mesmerising experience. The gorgeous girls from Chic Management will be bringing the fanciful collection to life on the runway but not before being treated to a delectable designer treat complements of Sparkle Cupcakery.

Whimsical Australian fashion and lifestyle label Miss Unkon has been dreamed up by a collaborative team of creatives, headed by creative director, Courtney Meyer. The name Miss Unkon (like the German spelling for unkonventional ) is influenced by what is in the heart of a girl; she is a little bit feminine but with an unkonventional edge. In 2009 Miss Unkon marked its spot on the international fashion map when they were invited to showcase their second collection at the New Generation Group Show at Rosemount Australian Fashion Week. Here they were labelled as the “New Generation Standout’ for the year by media, buyers and bloggers.

With an overwhelming response from some of Australia’s top magazines, newspapers, television networks and websites including Yen, Shop Till You Drop, Girlfriend, The Australian and Channel 9, Miss Unkon has solidified its position as a fashion forward Australian label which was one to watch, love and become a part of. Since the label's debut, Miss Unkon has built a loyal fan base with fashion crazed girls right around Australia and overseas and is stocked in some of the country’s most respected stores and online boutiques. Miss Unkon's designs have also been worn by high profile celebrities and style icons including Delta Goodrem and Lisa Mitchell.

After excelling with the debut in 2009, Miss Unkon was back in demand at RAFW 2010 and the 2011 collection is just as eagerly anticipated by the Australian fashion industry and Australian fashion followers. The feminine yet eclectic designs which evoke youth and beauty are inspired by underground pop fashion icons, as well as Courtney and her team’s loves, lives, and careers. Miss Unkon creates a dreamlike and creative storytelling aesthetic with delicate fabrics, fantastical prints and a whole lot of love for its wearers. Each collection takes the wearer down memory lane of young love, self-discovery, passion, adventure and the innocence of youth.