:: Spotlight :: 2007 Motorola Melbourne Spring Fashion WeekBy: Carmine PascuzziMelbourne will be abuzz with fashion and glamour in September with the 2007 Motorola Melbourne Spring Fashion Week (MMSFW). MMSFW will take over Australia’s undisputed fashion capital from September 3-9, 2007. It's one of the most significant public fashion events on Melbourne's calendar, showcasing and celebrating the latest looks for spring and summer and includes more than 100 events. From stunning runway shows, to eclectic and fabulous events at Melbourne's hottest retailers, boutiques, laneways, bars and venues, this event showcases Melbourne's most innovative and cutting edge designers. This event is presented by The City of Melbourne. *************************************************************************** *Update as at June 14, 2007** Some further information about the Motorola Melbourne Spring Fashion Week (MMSFW) is that the event will showcase spring and summer collections from Australia’s best emerging and established designers and will feature a huge variety of free and ticketed events, headlined by four spectacular evening parades. MMSFW gives the general public the chance to live the life of a true style-queen, attending glamorous catwalk parades and exclusive nightly after parties at Melbourne’s hottest bars. Seductive spring collections will float into the city for MMSFW, and there will be no six month wait for the avid fashionista, as all the collections will be available in city stores, walking straight from the runway into your wardrobe. Expect to see bold citrus and acidic tones in gleaming futuristic fabrics from designers such as Jayson Brunsdon and Kirrily Johnston, juxtaposed against the whimsical dresses by Melbourne based label White Suede. Gorman, TV, Alpha 60, Leopold, Anna Thomas and Bettina Liano are among the other designers that are confirmed to showcase their latest collections during the MMSFW evening parades. MMSFW is supported by a week-long day-time program of exclusive in-store fashion shows, innovative fashion exhibitions, installations, new store launches and fashion soirees. Tickets will go on sale to the general public on August 7 through Thats Melbourne Evening parades will be presented daily at 6.30pm and repeated at 8.30pm at the Melbourne Town Hall, followed by official after parties at City bars. Other events will be staged during the day at City retailers. ****************************************************** **Update as at August 16, 2007** Here is the rundown of the official evening parades as part of the Motorola Melbourne Spring Fashion Week. Hot in the City, Tuesday, September 4 2007 Temperatures in the city of style are set to rise in the city of style, and in the fashion stakes, the heat is on. From chic resort to sport glam to scorching swimwear, this season’s super hot styles scream that summer is coming. Just try to keep your cool! Style Wars, Wednesday, September 5 2007 In a galaxy comprised of laneways and four-seasons-in-one-day, a battle has been raging for the hearts and minds of Melbourne’s style soldiers. Thse designers are fighting the good fight with their individual and unique collections, which have taken more than Melbourne by store. The Looking Glass, Thursday, September 6 2007 Fashion can be seen as frivolity, culture, beauty, art, vanity - and when we look in the mirror, it is all of these that become the fabric of who we are. This parade is a reflection upon the extraordinary and beautiful treasures that can be discovered on the racks of some of Australia’s most prized designers and retailers this season. Object of Desire, Friday, September 7 2007 Embrace the irresistible and let seduction take over. Each of these designers has a keen ability to create objects of desire with a razor sharp contemporary edge. Fashionistas be warned, resistance is futile - this parade contains seriously desirable fashion! ********************************************************** **Spring Fashion Lunch** The glamorous and must attend event, the Flemington Spring Fashion Lunch, marks the official beginning of the eagerly anticipated Spring Racing season and the long awaited return to Flemington racecourse. The Spring Fashion Lunch is an official event of the Motorola Melbourne Spring Fashion Week (MMSFW) and will offer a unique opportunity to preview this season’s latest fashion creations by Australia’s leading designers and milliners. MYER will also showcase their exclusive 2007 Spring Racing Collection with designs by Wayne Cooper, Nicola Finetti, Jayson Brunsdon, Camilla and Marc and more. Men with a keen eye for fashion will not miss out either with Hugo Boss, Blaq, Jeff Banks and Dom Bagnato taking to the floor. Former Miss Universe and face of Myer, Jennifer Hawkins, will also be attending the event as the guest of honour. The Flemington Spring Fashion Lunch will take place on Thursday, September 6 in the Atrium of the Flemington Grandstand and will be hosted by popular TV personality Johanna Griggs. For tickets to the Flemington Spring Fashion Lunch contact Flemington Customer Service on 1300 727 575 or go online ****************************************************** **Decjuba Girls' Day Out** Take your new spring racing wardrobe for its first outing at the Decjuba Girls Day Out featuring the Makybe Diva Stakes on Saturday, September 8. The exclusive Decjuba Fashion Marquee, which is a stand out event in the Motorola Melbourne Spring Fashion Week (MMSFW), will feature the latest in spring/ summer collections by top fashion designers. Hosted by Jennifer Adams, the Decjuba Fashion Marquee will be the place to be complete with live entertainment, delicious canapés and heaps of giveaways. Join in the glamour and mingle with faces of the MMSFW and VIP guests while enjoying a few glasses of bubbly and soaking up the atmosphere. To make sure you don’t miss out on this fantastic day of fashion, fun and inspiring thoroughbred racing, be sure to contact Flemington Customer Service on 1300 727 575 or go online ********************************************************* **Makeovers, Manicures and Martinis** Makeovers, Manicures and Martinis is dedicated to spoiling you with complimentary Martinis and a range of pampering that includes a Mini Makeover, Mini Massage & Mini Manicure. From Monday, September 3 to Sunday, September 9, Makeovers, Manicures and Martinis is the ideal way to prepare; everything but the frock! Makeovers, Manicures and Martinis is hosting a week of very special Springtime Blooms during the Motorola Melbourne Spring Fashion Week, with deliciously floral Martinis, blushingly blooming Makeovers, rosy-hued Manicures and an exclusive selection of accessories from independent Melbourne designers. There’s never been a more delightful way to embrace Spring Fashions and the Melbourne Motorola Spring Fashion Week. Between 6.00pm and 9.00pm on Monday, Tuesday, Wednesday, Thursday and Saturday during the Motorola Melbourne Spring Fashion Week, a team comprising a professional Inika make-up artist, skilled manicurist and masseur set up camp in the upstairs VIP bar of the Canary Club, treating guests to an evening of indulgence, including a showcase of exclusive fashion accessories for sale on the night. Makeovers, Manicures and Martinis is proud of their new partnership with Inika make-up. Inika is an Australian owned and made brand, producing 100% vegan and naturally decadent cosmetics which are guaranteed 100% cruelty free. Made using minerals from the Australian Earth, your Inika Makeover will actually nourish your skin as well as add a touch of professional glamour. At $40 per person, groups are encouraged and bookings are essential. To make your booking call 0401 951 680 or online This is a special Motorola Melbourne Spring Fashion Week promotion. At all other times of the year, Makeovers Manicures and Martinis are at the Canary Club every Monday from 6.00pm, or by appointment for groups. Gift vouchers are now available for purchase from the website. Canary Club Visit them online ********************************************************************************* POST-EVENT REPORTS **QV Spring-Summer Collections launch** - written by Calista Campbell The Spring Fashion Summer Collection, with its ‘Carnivale’ inspired parade, seduced the city on a sunny Saturday afternoon at Melbourne’s QV Square. Anthea O’Connor, Melbourne editor for Vogue, teamed with QV to create a Cirque Du Soleilesque fashion parade that was affordable and accessible to the public. The models were draped from a rickety carousel, showcasing this season’s latest fashion from some of our most celebrated designers. Wayne Cooper, Zimmermann & Dizingof were entwined with music such as Big Spender and hits from Christina Aguilera to highlight their lavish designs. International names including Guess by Marciano, Christopher Copenhagen, Hugo Boss & MNG Barcelona set a standard, which local designs matched effortlessly. Shiseido and Xiang Hair created models hair and make-up on the day. Perfect fashionistas, MC Mel Hetherington & Anthea O’Conner, had all the answers for this season’s new looks. Dresses are the number one focus. Save your pennies & spend them all on your dress. With so many unique and diverse creations in such striking colours, it will be hard to stop at just one. The ‘Metallic Rainbow’ is back. Gold, silver & bronze have been revived from the 80’s, but whether its the patterns, accessories or shoes, make sure you bring the bling to add that secret weapon to every outfit. Deluxe sport is the retro yuppies dream. Comfort & style teamed with techno fabrics & edgy urban street wear create an equally sexy ‘Sporty Chic’ disguise. Femininity and the bo-ho princess are here to stay. Perfect for everyday wear, with neutral colours, cotton fabrics & plenty of embroidery, nothing will make you feel more like a natural woman. Now that you have been let into this season’s secrets, there is no excuse for anything less than sassy, chic spontaneous attire. The sun is out so head to Melbourne’s QV for the latest styles & creations.
************************************************************************ **Review - MMSFW 2007 Object of Desire - by Sarah Willcocks** Michi Girl presented the long-anticipated last parade of the 2007 Melbourne Spring Fashion Week. Promising “objects of beauty with a razor sharp contemporary edge” the runway played host to some of Australia’s cult design favourites. Gorman began the parade with easy-going, relaxed ensembles that were crying out for mimicry during a carefree Spring. That perennial classic, the plain tee in basic white and soft grey, was paired with clean, higher-rising denim in retro washes to create an effortless daytime look. Heralding the start of spring the label strung miniature posies in bloom around the model’s lithe necks. Very on-trend metallics, in leggings and crop jackets, were balanced out by raw, earthy materials in natural colours. This welcome clashing of the technological and the more organic may be inspired by Lisa Gorman’s own bid to save the world – her label aims to be carbon neutral by next year. They contend that we wasteful Aussies are spending $1.56 billion each year on clothing that we never even wear. Luckily Gorman ensures you will want to wear the heck out of this collection which finished up displaying modern, hexagon graphics that featured on dresses, tees and tunics. Alice McCall’s “Welcome to the Dollhouse” collection delivered understated fluoro (an oxymoron if there ever was one) in yellow detailing paired with muted greys – a more subtle way to wear the extroverted trend. McCall persists with foisting high-waisted short shorts upon us but the range also includes a pocketed, white dress with just enough black piping detail to keep things interesting (and to make it one of the most covetable pieces of the season for minimalists). A demure blossom print with yellow, black and white petals overlaying a grey background was a winner as was the refreshing injection of a buttery lemon hue for some springtime colour. Inspired by Bladerunner, Jessie Hill’s “Broken Windows” collection was both delicate and sharp at once. A cool white on white look was pulled off well several times throughout with a silky, lightweight hooded jacket a standout piece. Fabrics were embellished with either clusters of peek-a-boo transparent spots, black rosettes or all-encompassing, disco style sparkle. A dramatic finale piece came in the form of a regal, oversized flip-up collar on a black mini dress. Shakuhachi also did the shiny, shiny disco ball thing with a lifetime supply of sequined beading on several incarnations of the mini dress that were unrestrained attention seekers. An off the shoulder, zip-up dress in, what else but, hot pink also demanded attention in figure hugging 80’s fashion. The label also showed off the relatively wallflower-like side of their personality with a few pretty dresses in watered down lilac and pale scrawling prints. Kirrily Johnston’s latest offerings played with new shapes and volume at the shoulders. The pieces gave off an armour-like vibe with press studs, vast metallic belts to cinch in maxi dresses and some gladiatorial sandals to teeter on top of. Vibrant lime green and electric yellow made a summery citrus impact; particularly on a show stopping one-shouldered green column dress with bronze accents at the neckline. It’s a look that sadly won’t suit everyone but good luck to the Amazonian women who are brave enough to get away with it. Rounding out the parade was Life with Bird with an on-song collection in current lemon, grey white and silver. The pieces were racy and sporty with the label providing us with a choice of going either the mini or maxi dress routes. Metallics were featured in almost every casual yet glamorous piece - the only problem is whether to wear them day, night or simply all summer long.
*************************************************************** **Spring Fashion Stable Lunch** On Wednesday, September 5, 2007, the Australian Racing Museum (ARM) hosted ‘The Spring Fashion Stable Lunch’ - an exclusive ‘soirée’ featuring the who’s who of racing & fashion circles. Held during the Motorola Melbourne Spring Fashion Week at Champions, Federation Square, guests were entertained by the soothing voice of Gorgi Quill and there were a number of celebrity faces who enjoyed lunch, including Brodie Harper, Esther Anderson, Rob Mills, Michelle Stamper, Peter Jago, and Emma Feedman. Guests were able to bid on an exciting auction, for the chance to purchase a ‘one off ’exclusively designed Alannah Hill rocking horse. This decadent piece has been hand painted in an exquisite 1930’s carousel design and all proceeds go towards the ARM’s preservation of fashion throughout the years. Gorgeous Cosmetics presented the ‘Powder Room’, where you could check out Spring’s hottest ‘hues’ and how to best apply your Spring racing ‘face’. All guests were also treated to the ultimate ‘must have’ racing survival goodie box.
****************************************************** **Review - MMSFW 2007 The Looking Glass** It was a night of elegance with several classy designers on show. Christine opened with a selection of cocktail frocks perfect for the Spring look; amongst them being shades of black and white and even elegant kaftans, perfect for the poolside. There were also patterned pieces and flowing skirts that set the scene for the rest of the parade. Aurelio Costarella continues to exude beautifully structured designs and his intricate detailing shone through gloriously, mainly by way of a series of white floor length gowns. The floaty skirts and lace detailing were well demonstrated and the presentation oozed sophistication. One of the picks of the week was the collection by Nevenka. Stylish florals and shades were part of the floaty fabrics on show. Gorgeous colours and patterns caught the eye of the audience as maxi-dresses gave way to flirty party frocks. Aquas and purples came into their own as the designer brought extra colour and dimension. Also impressive was Husk. Bold features with crumpled minis and sleeker options like metallic silver leggings and cropped jackets. Very feminine and with some edge and attitude, it was all well detailed and vibrant. Striking evening wear makred the spot for Jayson Brunsdon who displayed classic strapless, halter and off the shoulder styles. There were lots of satin and shimmery sequin detailing but was much more casual than usual. Anna Thomas gave a hint of the 1940s/1950s style, comprising tailored blazers and cute dresses spattered with polka dots and thick stripes. Full skirts were accompanied by masculine looking shoes. Blazers were shown with very short shorts while other outfits included pretty knee-length dresses.
****************************************************** **Review - MMSFW 2007 Style Wars** The Style Wars runway show provided a night of where experimental looks took hold of the Melbourne Town Hall as some of the country's creative and dramatic labels showed their wares. TV kicked off the proceedings with girls clad in copper-red jumpsuits, a good change from the gold and silver we'd usually see. Dresses with vertical pleat detail gave way to simple shifts and tanks in a black and white pattern. A number of bright yellow outfits look sure to be winners too. The tough girl look was also interesting - tight black pants, cutout tanks and zipper detail. The TV collection was certainly different and attention-grabbing. Alpha 60 displayed worthy street style with tee-shirts and loose tunic dresses. They continue to do what they do best with simple and effective designs. The accessorising was very good too, with black day-gloves and printed bags. Claude Maus continues to offer something cohesive in the ever-evolving fantasy themes they produce from season to season. For the men's most notable were the leggings, skinny pants and jeans, and cool jackets. The women's collection included some great detailing in the way pieces tied, draped and moved. The colour palette didn't stray far from black and grey it all worked well. Kate Hurst’s collection of pretty feminine pieces were well-received as some of the most wearable of the night. The collection comprised simple floral print dresses and blouses. The cropped leather jacket was noteworthy, as well as several cute, wearable mini-dresses. Ruffles were again prominent as with the biker-chic leathers and zips. Friedrich Gray’s fast-paced showing was quite an assault with thumping music overpowering the garments on show. But it was a cool display with vests and hoods for the guys and girls could gasp over the sexy sheer tops layered over barely-wearable singlets. Romance Was Born did mix a fair proportion of the wearable with the artistic this time around, from high-waisted jeans to the floaty printed dress. It was generally a collection that probably created a lasting impact as they used stonewash denim and a huge variety of textures and colours. Tight pants and loose tops were evident and the edgy metaliic gold and silver pieces were well represented. Models wearing plain white masks marked the presence by Material Boy, loose, oversized tanks were shown in a variety of colours and prints. There was even a matching short and shirt set complete with patterned trim that was typical of the label's out-there nature.
************************************************** **Spring Fashion Lunch at Flemington racecourse** Over 800 glamorous VIPs, Victoria Racing Members, fashionistas and guests sipped cocktails and dined on a sumptuous luncheon at the annual Flemington Spring Fashion Lunch. This event marks the official beginning of the much anticipated Spring Racing season in Victoria and the long awaited return to Flemington. Flemington had been closed since November 2006 as the whole course has been resurfaced and other structural changes made. It was looking a picture as people gathered for the lunch The Flemington Spring Fashion Lunch is an official event of the Motorola Melbourne Spring Fashion Week (MMSFW) and guests were treated to a spectacular preview of the gorgeous MYER 2007 Spring Racewear Collection, featuring Australian designers such as Wayne Cooper, Nicola Finetti and Camilla and Marc. The Jayson Brunsdon finale showcased jewel coloured dresses in emerald green, burnt orange and magenta with long-line glamorous gowns. One of the highlights of the day was the appearance of two of Australia's most loved personalities, the beautiful Delta Goodrem and the 2004 Miss Universe, Jennifer Hawkins. They stole the show and the looks with their gorgeous presence. Guests were also musically entertained by James Reyne. Wonderful door prizes included a trip for two to Europe flying Business Class with Emirates Airline, a Pasparley pearl and diamond pendant in 18ct yellow gold to the value of $6,500, a Longines La Grande Classique ladies watch set with 48 diamonds, featuring a mother of pearl on a white strap valued at $4,095, and a $2000 MYER fashion wardrobe were all up for grabs and won by some very lucky guests. The 2007 Flemington Spring Fashion Lunch was a huge success and a fabulous prelude to this year’s Melbourne Cup Carnival. PHOTOS BY MATT DELLER
************************************************************* DECJUBA GIRLS' DAY OUT Flemington racecourse returned to the spotlight with its first race meeting since November 2006. DECJUBA sponsored a marquee for VIP and guests as a means of kickstarting the Spring Racing Carnival. Here are pictures from the day. Photos by Matt Deller.
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