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:: Spotlight :: 2010 Melbourne Spring Fashion Week

By: Carmine Pascuzzi

One of the big weeks in the Melbourne events calendar is Melbourne Spring Fashion Week (MSFW). It is all exploring and immersing yourself in Melbourne's unique fashion culture, retail precincts and design havens. In 2010 the diversity and range of events on the program will ensure everyone has an opportunity to find their special piece of the city's fabulous fashion scene. There is a massive programme complete with official catwalk shows, after parties, and on-calendar events. MSFW will be held from Monday, August 30 to Sunday, September 5, 2010.

MSFW is presented by the City of Melbourne and Lord Mayor Robert Doyle proudly launched this year's event and introduced the face of the campaign Lucy McIntosh, and the Melbourne cultural ambassador Ruby Rose.

Here are some of the highlights to expect.

Monday, August 30

MISS LYNDEL YEO’S 5TH BIRTHDAY
The Trust
405-411 Flinders Lane
Melbourne

6.30pm – 8.30pm

Price
$20

Bookings
03 9791 8412

Celebrate Miss Lyndel Yeo’s (MLY) 5th birthday with a touch of safari and a catwalk that will get your heart pumping! Join host Lindy Klim, mingle with Melbourne’s fashion elite and witness the launch of MLY’s spring 2010 collection. Enjoy complimentary Smirnoff refreshments, nibble LIV2 Eat sweet treats and dance home with a luxury gift bag. Gather your tribe and join the celebrations! Special thanks to MOR Cosmetics, Rock Paper Scissors, Rokk Ebony, Scene Models and Sensory Lab.

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Tuesday, August 31

Collins234 – Boutique Place

Location
Collins234 – Boutique Place
234 Collins Street
Melbourne

Fashion Escalation Shows
12:30pm, 1:30pm and 2:30pm

Price
Free

Bookings
03 9650 4373

Collins234 – Boutique Place will escalate fashion to new heights with a free series of innovative shows taking place on the central escalators within the retail Centre. View collections that will inspire your style for spring and Spring Racing Carnival seasons from stores including Saba, Indigo and La Bella Donna. Also featuring accessories by Braun Buffel and footwear by Mollini.

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Wednesday, September 1

Kam Otto Spring/Summer Preview

Location
QV Building
9 Albert Coates Lane
Melbourne

4.00pm – 9.00pm

Price
Free

Features
French champagne and canapés

Bookings
Not required

Kam Otto invites you to experience a VIP event featuring new spring/summer looks from major French labels IKKS, One Step, Charlie Joe and Pablo de Gerard Darel. Come and enjoy French champagne and canapés with stylists and fashion lovers

Alumbra – Fashion 101

Location
Alumbra
9/161 Harbour Esplanade
Docklands

7.30pm – 11.30pm

Price
General $30
Concession $25

Bookings
Required

Featuring Melbourne’s top designers Lady Petrova, Lisa Deefazio @ Landell Designs, Violet and I and many more. Fashion 101 is fun, flirty and fabulous fashion with a touch of glamour. Check out the spring/summer lines from 7 of Melbourne’s most renowned designers. DJ Broz performing live from 8:00pm, complimentary finger food and fabulous gift bags for the first 300 guests.

Alumbra prides itself on providing world class entertainment, so get in quick and purchase your tickets at Sticky Tickets today.

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Thursday, September 2

State Library Of Victoria – Panel Discussion: The Shop Is Dead, Long Live The Shop

Location
State Library of Victoria
328 Swanston Street
Melbourne

1.00pm – 2.00pm

Price
Free

Bookings required

The way we shop for fashion has changed – shop fronts and traditional retail spaces are being superseded by websites, pop-ups, swap meets and DIY designs. Join panellists and explore how and where we buy our clothes today.

Three Thousand editor and writer Penny Modra will chair the lively discussion with panellists Susan Dimasi – designer and cofounder of ethical fashion house MATERIAL BY PRODUCT, Kate Luckins – the creative mind behind The Clothing Exchange and Barrie Barton – co-creator of Three Thousand e-newsletter and the Thousands Shop inMelbourne’s CBD.

Twitchett & Tonge – Spring/Summer 2011 Exclusive Preview

Location
Twitchett & Tonge
Melbourne’s GPO
Level 1, Shop F18
350 Bourke Street, Melbourne

7.00pm – 8.30pm

Features
Champagne and gift giveaway

Price
Free

Bookings
Not required

Twitchett & Tonge invite you to preview their new seasons’ collection in an exclusive salon showing in store at Melbourne's GPO. Models will parade clothing, whilst guests enjoy a glass of champagne. All guests will take away a Twitchett & Tonge gift.

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Friday, September 3

Ted Baker New Season Fashion Show

Location
Ted Baker
224 Little Collins Street
Melbourne

12.00pm, 12.45pm and 1.20pm shows

Price
Free

Bookings
Not required

Ted Baker is proud to be launching spring/summer 2010 at MSFW with a series of fashion shows outside its Little Collins Street store. The Ted Baker 2010 collections are full of the joys of spring. Inspired by the nature of the English country gardens and British ornithology, the collections are spirited, fresh and vibrant, great for the up and coming racing season. In true Ted style prepare for special treats, and an element of fun and surprise!

Myer Spring Summer 10/11 Fashion Workshop Featuring Jennifer Hawkins

Location
Myer Melbourne City Store
Women’s Designer, Level 1
295 Lonsdale Street
Melbourne

12.30pm
plus in-store signing

Price
Free

Bookings
www.myer.com.au

Myer ambassador Jennifer Hawkins will host a fashion workshop in the Myer Melbourne Store on Friday, September 3.

Discover the hottest looks for Spring Summer from Australia’s most celebrated designers including Arabella Ramsey, Bettina Liano, Cozi by Jennifer Hawkins, Fernando Frisoni, Nina Maya, TL Wood, Wayne Cooper and Yeojin Bae.

Collins234 – Boutique Place – Lisa Barron Runway Show

Location
Collins234 – Boutique Place
234 Collins Street
Melbourne


5.00pm – 6.00pm
(show at 5.30pm)

Price
Free

Bookings
Bookings required

Enjoy an exclusive preview of Lisa Barron’s 2010/11 Spring/Summer 10 Collection, presented in Melbourne’s unique Howey Place laneway at the rear of Collins234 – Boutique Place. Indulge in nibbles and a Deakin Estate Piccolo, whilst enjoying an intimate evening with Lisa Barron, as she presents her signature collection in celebration of the 150th anniversary of Victorian racing, complimented with a selection of Kim Fletcher Millinery. The parade will showcase exquisite day and evening wear pieces created with fabrics sourced from all over the world. Join Lisa and her wonderful team in-store at Collins 234 – Boutique Place after the show.

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Saturday, September 4

Designers' House Spring Fashion Launch

Location
Designers' House
Harbour Town Shopping Centre
Level 1, 26 Star Crescent
Docklands

1.30pm – 2.30pm

Price
Free

Bookings
Bookings required

Girls, it’s time to immerse yourselves once again in the whimsical and glamorous Designers’ House for the 2010 spring fashion launch. Australian designers Modern Lovers, Tim O’Connor, Little Joe and more will be showcasing their spring/summer collections. Be entertained by cool bongo beats and enjoy the exclusive opportunity to shop after the parade for fresh catwalk fashion. The collections will go on display at Harbour Town from September 5 for those who cannot attend. Be sure to take advantage of the complimentary fashion styling and book an appointment!

Made in Melbourne

Location
The Trust
405 - 411 Flinders Lane
Melbourne

7.00pm - late

Price
$20 (plus $3.10 booking fee)

Bookings
Bookings required

Following the success of their inaugural event at 2009’s MSFW, Made in Melbourne is back, bigger and better than before! This annual fashion event promotes and supports local designers who create and manufacture their collections in Melbourne. Staged at one of Melbourne’s most luxurious venues, the event showcases the emerging fashion labels that capture the vibrant spirit and creativity that is Melbourne. Made in Melbourne 2010 will be donating proceeds to the McGrath Foundation.

Fashion Revealed: Asia-Pacific Fashion in Melbourne

Location
Nectar Lounge
228 Flinders Lane
Melbourne

7.30pm – 10.00pm

Price
$25

Bookings
Bookings required

Fashion Revealed proudly presents Melbourne’s talented local and Asia-Pacific designers launching their spring/summer 2010 Collections. Upcoming and established brands featuring NotreDame de Paris, Stand, Lolaraine and Soho Workshop showcase casual wear through to formal men’s and women’s wear. This event not only celebrates the successes of already established designers but combines modern fashion and unique traditional costumes from the Asia- Pacific community in multicultural Melbourne. Guests have the chance to win some of the latest fashions at this exciting event!

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DESIGNER SERIES

SHOW 1 Designer Series

Location
Melbourne Town Hall
Swanston Street
Melbourne


Tuesday, August 31 2010
Two shows: 6.30pm and 8.30pm

Price
Reserved seating - $30
Balcony seating - $20

Features
All tickets include a MSFW gift bag and dining/after party offer.

Featuring:
Alice Euphemia
Alistair Trung
Arnsdorf
Assin
Dhini
Flannel
Gary Bigeni
Kuwaii
MATERIALBYPRODUCT
Therese Rawsthorne

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SHOW 2 Designer Series

Location
Melbourne Town Hall
Swanston Street
Melbourne


Wednesday, September 1 2010
Two shows: 6.30pm and 8.30pm

Price
Reserved seating - $30
Balcony seating - $20

Features
All tickets include a MSFW gift bag and dining/after party offer.

Featuring:
Arthur Galan AG
Akira
Aurelio Costarella
Christine
Collette Dinnigan
Gwendolynne
LISA HO
Megan Park
Thurley
Yeojin Bae

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SHOW 3 Designer Series

Location
Melbourne Town Hall
Swanston Street
Melbourne


Tuesday, September 2 2010
Two shows: 6.30pm and 8.30pm

Price
Reserved seating - $30
Balcony seating - $20

Features
All tickets include a MSFW gift bag and dining/after party offer.

Featuring:
Alice McCall
Arabella Ramsay
Bettina Liano
Gorman
Leopold
LIFEwithBIRD
Manning Cartell
Nevenka
Nicolangëla
Obüs
Wayne Cooper

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SHOW 4 Designer Series

Location
Melbourne Town Hall
Swanston Street
Melbourne

Friday, September 3 2010
Two shows: 6.30pm and 8.30pm

Price
Reserved seating - $30
Balcony seating - $20

Features
All tickets include a MSFW gift bag and dining/after party offer.

Featuring:
above.
ALPHA60
Carly Hunter
Claude by Claude Maus
FAT
Jack London
Limedrop
Tesla
Trimapee

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SPECIAL EVENTS

FLEMINGTON SPRING FASHION LUNCH

Location
The Atrium, Flemington
Flemington Drive off Epsom Road
Flemington

Thursday, September 2
12.00pm – 3.00pm

Price
$155pp for VRC Members
$165pp for Non Members

Features
Includes: Two-course lunch with beverages and gift bag for each guest
Dress: Racewear

Bookings
1300 727 575

Celebrate the beginning of spring racing at the glamorous Flemington Spring Fashion Lunch.
Always a stylish, social day out, guests will enjoy a two-course lunch, fine wine, live entertainment and a showcase of the latest spring fashion and racewear from Myer.
It truly is a must attend event for all well-heeled ladies and lovers of fashion and racewear.

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NAPOLEON PERDIS PRESENTS SPRING RHAPSODY

Location
Napoleon Perdis Makeup Bar
211 La Trobe Street
Melbourne Central

Thursday, September 3
6.30pm – 8.00pm

Price
$49

Bookings
Bookings only at the Napoleon Perdis Melbourne Central Makeup Bar
Information 9650 6611

Fall head over heels for the new season's makeup trends with Napoleon Perdis.
You are invited to hear the latest makeup trends and tips from the Napoleon Perdis National Creative Team of Makeup Artists. All attendees will receive a 20 per cent discount on purchases made that evening and receive a FREE gift bag valued at over $60.
Take Runway to Reality and purchase your VIP ticket today. Places are strictly limited.

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SOFITEL GIRLS’ DAY OUT - FEATURING THE MAKYBE DIVA STAKES

Location
Flemington Racecourse
Flemington Drive off Epsom Road
Flemington

Saturday, September 4
10.00am – 6.00pm

Price
Tickets Racecourse Entry:
General Admission $25

Bookings
1300 727 575

Celebrate the arrival of spring at Flemington with Sofitel Girls’ Day Out featuring the Makybe Diva Stakes.
With the Melbourne Cup Carnival only two months away, it’s time to reacquaint yourself with hats, heels and horses when spring racing returns in style.
Enjoy a glamorous day at the races in ‘Jeune’s Garden’, a free precinct including a retail village, alfresco hospitality and live entertainment, all within a beautiful setting on Flemington’s fabulous front lawn.
Grab a few hints on the latest fashion trends and keep your ear to the ground for a 150th Melbourne Cup tip as we herald the start of spring racing.

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PARTIES

24 Moons After Party

Location
AC/DC Lane
Off Flinders Lane
Melbourne

Tuesday, August 31
5.00pm - 3.00am

Features
MSFW guests can enjoy a cocktail flight special – perfect for sharing!

Charlie’s Bar

Location
Basement, 71 Hardware Lane
Melbourne

Monday - Saturday
5.00pm till late

Features
MSFW guests can enjoy cocktail, house wine and beer specials.

The Galley Room

Location
The Galley Room
Level 1, 510 Flinders Street
Melbourne

Friday, September 3
4.00pm - late

Features
MSFW guests can enjoy a half price specialty cocktail on arrival.

GPO EVENTS

Fashion is all about looking to the future and celebrating the newest thing. So organisers have decided to do things a little differently this Melbourne Spring Fashion Week. As you may know, fashion week parades are always a sell out, so this year they wanted to find a way for even more lovers of the GPO to join in the springtime festivities!

This year the MSFW events will be more hands-on, showcasing the looks for the season and how to wear them in four different Designer Style Studio Sessions. Harper’s Bazaar contributing fashion editor Claudia Navone will host each styling session along with designers Fleur Wood, the Manning Cartell sisters, Mimi Galan for Arthur Galan AG, and Wayne Cooper. Guests will be presented with dozens of inspirational outfits for summer from a range of labels and get up close and personal with the designers.

On Thursday, September 2 the venue will stage its annual Melbourne Spring Fashion Week Shopping Day. This is your chance to personally meet some of your favourite designers in-store and a range of special offers will be available for you to take advantage of on that one day only. Stay tuned for further details coming soon.

Of course you can find the labels at other places around town during MSFW. You probably already know that Akira, Arthur Galan AG, Lisa Ho, Arabella Ramsay, Gorman, LIFEwithBIRD, Manning Cartell, nicolangela, Wayne Cooper, Alpha60, and Fat will be starring in the official Designer Series Shows.

The Up Market will be held at Alto on level two. Miss Money Penny Fashion Emporium and Take 2 Markets have combined their powers to bring a glamorous market of new, almost new and vintage designer pieces with budget savvy pricetags. Master milliner Paris Kyne will be presenting a free exhibition of his designs and their history at Melbourne’s GPO called ‘Silhouette, Line, Texture, Colour and Value’ across the entire fashion week.

The ‘Til you Drop: Shopping – A Melbourne History’ exhibition presents two special events over MSFW. The first is a panel discussion ‘The Shop is Dead, Long Live the Shop!’ and the second is an exhibition tour with curator Jane Rhodes called ‘Window Shopping: The Curator’s View’.

Twitchett & Tonge will hold their new season parade in store on Thursday, September 2. Enjoy a glass of bubbles with them while watching the show! Bookings are free on sales@twitchettandtonge.com.

Fat presents a limited edition T-Shirt exhibition called ‘Apple Of My Eye’ from 6.00pm on Thursday, September 2 at Block Projects gallery. And don’t forget that LIFEwithBIRD and Alpha60 designers will be speaking at the Breakfast Series on collaboration, also on Thursday, September 2.

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Fashion is an industry that's forever eveolving. If you want to expand your skills and knowledge in fashion, this year’s Business Breakfast Series is a must. Hear inspiring and thought provoking speakers as they share their insights on fashion now and in the future.

Fresh from their time wheeling and dealing in New York, the LIFEwithBIRD duo will discuss their successful collaborations. Meanwhile, Robert Buckingham explains how a carefully honed customer service experience will set you apart from the rest. The worlds of bespoke artisan, new retail and social conscience will be revealed as we turn the pages of The Good Book of Retail!

Monday, August 30 to Friday, September 3
Tickets on sale now: $75 per person per session.
Zinc at Federation Square

The MSFW Business Breakfast Series is presented by the City of Melbourne and the Victorian Government.

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**Update as at August 22, 2010**

“Silhouette, Line, Texture, Colour and Value”

An exhibition celebrating the Elements of Design by Paris Kyne Master Milliner to be shown at Melbourne's GPO, 350 Bourke Street, Melbourne during Melbourne Spring Fashion Week - Monday, August 30 – Saturday, September 4, with the exhibition on level 1 and open during Melbourne's GPO trading hours.

In this exhibition, Paris Kyne Master Milliner promotes couture millinery and explains how it is designed and constructed. The exhibition will show seven especially constructed pieces designed and made by Master Milliner Paris Kyne with their wooden hats blocks next to them. Accompanying each piece will be a description of how it was designed and constructed, also listed will be the origins of each material used and the history of each hat block. The viewer will discover how traditional materials and methods are employed today in couture millinery.

Paris said, “With every product that is designed, the elements and principals of design should be taken into consideration. In this exhibition we not only take them into consideration, but we celebrate them. For example ‘A Study of Value’ is a black and white wirework piece covered in vintage petti pearl Swiss straw braid. The wirework frame has been made twice, once in black and once in white, with the black one sitting a little behind and slightly to the right of the white. This gives the viewer the opportunity to see the echo of the first in the second. ‘A Study of Line’ is the largest piece I have ever made, and that is saying something. It is a silver sinamay coolie with horizontal stripes of gold and silver lurex crinoline on its edge. This hat is about one and a half meters wide, (perfect for a quite day at the races) and took about 32 hours to construct. I have wished to stage an exhibition for years that shows a finished hat, with the block that it has been made on. Yet every time I start out on this journey, it morphs into something else. Like last year‘s 'Mould & Shape’ staged at MARs Gallery, which looked at the creative process of millinery, though mainly viewed through the photographers lens. I have Australia's largest hat block collection (currently at 724 pieces), some amazing, some very fashionable and others completely bizarre and parses. In this exhibition we explore how a wooden block is used as the base for building couture millinery. The hat block collection includes pieces that have once belonged Ann Austin, Thomas Harrison, Ronald Bernard, William Beale (Mr Individual), Frederick Fox and even two from The Tivolli Theatre.”

Paris studied fashion and millinery in London and received his technical knowledge and sound manufacturing skills working in Australia for the late internationally, beloved, celebrity milliner William Beale. Paris’ creations have adorned celebrities, including Paris and Nicky Hilton, Tara Moss, Melissa George, Marcia Hines and the amazing Kate Ceberano and Molly Meldrum. Paris himself can be described as an art piece. As a self-described “fashion adjudicator”, Paris is well known in Melbourne for his endless energy and sometimes surprising wardrobe. He often serves as a television commentator for fashion and social events. Paris's favourite quote of the moment is, “More is more this season, less is so last year."

This exhibition celebrates the elements of design which sadly “seams” to be missing in a large amount of mass produced fashion at this present time.

For further information, check Paris Kyne's website

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**Made In Melbourne**

Made In Melbourne is an annual fashion runway that promotes emerging Melbourne designers who create and manufacture their collections in Melbourne.
MINA & KATUSHA
CARO
LISA TARANTO
MARION LIESE
BORSHA
SILK & INK
NEO DIA

This event is proudly supporting the McGrath Foundation.
It all happens on Saturday, September 4, 2010 from 7.00pm at The Trust, 405 Flinders Lane, Melbourne

Tickets are just $20 + booking fee - available here

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**Opening Night party**

MSFW 2010 kicked off with a glamorous celebration party with many sexily dressed up, well presented speeches, lots of champagne and nibbles, great company, and all in an underground car park in the centre of Melbourne at Russell Place. That's what makes Melbourne very unique and stylish - the ability to make an impact from any situation.

Channel Seven news presenter Rebecca Maddern MC'd the event and opened proceedings by thanking all the sponsors and special guests, before the Lord Mayor, Robert Doyle, again displayed his pride in talking up the city and its specialties, particularly when it comes to MSFW - one of the best weeks of the year. The lovely Lucy McIntosh, the Face of MSFW, spoke very well in describing what MSFW means to her and the people of Melbourne. Also in attendance was the charismatic DJ Poet (Lucy's fiance), having just wrapped up the Canadian leg of the Black Eyes Peas tour. It was good to catch up with him and he was very much looking forward to three weeks in Australia and support Lucy during MSFW. Other guests included Arthur Galan, Richard Nylon, Gwendolynne Burkin, Natasha Cunningham, Mia Greeves, Stephen Bucknall, Dan Zizys, Matthew Anderson, Rhys Ulrich, Paris Kyne, and Karen Webster.

Melbourne has a lot to offer for the fashion conscious and much will be revealed during MSFW - August 30 to September 5, 2010.

Here are pictures from the Opening Night.

Rebecca Maddern MC'd the night
Lucy McIntosh is the Face of Melbourne Spring Fashion Week
DJ Poet spun some discs for the guests
A model poses as part of the ‘Lady In The Bar’ installation
members of designer Lisa Barron's staff guests enjoyed delicious food
guests
guests

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**VRC Spring Fashion Lunch at Flemington**

Melbourne had a taste of what to expect in the coming Spring fashion season when the VRC hosted the annual Spring Fashion Lunch at the Atrium at Flemington Racecourse. It was an opportunity for many fine looking ladies to dress up in a prelude to the upcoming 150th Melbourne Cup racing celebrations. Rebecca Maddern MC'd the event and amongst the guests were Myer ambassadors Rebecca Twigley and Kris Smith, Lucy McIntosh and her fiancé DJ Poet, VRC spring racing ambassadors Nick and Rachel Holland, designers Lisa Barron and Richard Nylon, and entertainment was provided by Jon Stevens and cast members of the musical Fame. Myer staged a fashion parade with its labels bringing the spring feeling to the occasion. Rachel Holland commented, “The romantic, feminine look is in for spring and black & white will be bigger than ever for Derby Day.”

The main highlight of the afternoon was a moving five-minute video which captured the essence of why the Melbourne Cup is an iconic symbol of Melbourne culture. One could not have captured the emotion surrounding the history of the great race better than this - from the great horses like Phar Lap and Carbine to recent champions like Makybe Diva and the special moment when Damien Oliver won on Media Puzzle and saluted the sky in tribute to his late brother who passed away only days earlier.

Pictures by Matt Deller.
For more, go here

Aurelio Costarella
Dom Bagnato
Jane Lamerton
Nina Maya
Wayne Cooper
Cue
Jon Stevens performed a few songs
Jon Stevens
Rebecca Maddern Rebecca Maddern and milliner Richard Nylon
Lucy McIntosh and her fiance DJ Poet Nick & Rachel Holland
Kris Smith Rebecca Twigley
Melissa Hetherington Alex Fevola & Joanna Finney

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**Lisa Barron Laneway Runway**

Lisa Barron presented her exclusive 2010/2011 Spring/Summer Collection in the unique laneway at the rear of Collins234 - Boutique Place. Howey Place laneway was transformed into an international runway setting to reveal Lisa's spectacular vision for the new season. The show was one of the best I've seen from Lisa. Her gorgeous evening and cocktail wear was immaculate, with quality tailoring. Lisa received great acclaim on the night for her gowns which will pave the way for plenty of eye-catching attention during Melbourne's Spring Racing Carnival. She has the knack of creating the perfect fit for the right occasion.

The event was hosted by the lovely Lauren Brain, from radio Nova, and the parade marked the modelling debut of Isabella Caruso, Lisa's daughter, who has just signed with Chadwicks Models. So, it was a real family affair. And we got a taste of real glamour in the beautiful collection.

Lisa Barron's store is at 234 Collins Street

Pictures from the event by Matt Deller. More can be found here

Isabella Caruso & mother Lisa Barron Lisa Barron & Melissa Hetherington
Isabella Caruso, Lisa Barron, Max Caruso & Elsa Caruso

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**Myer Workshop**

Pictures by Brett Robson

Myer Ambassador Jennifer Hawkins made a special visit to Myer Melbourne on Friday September 3 to officially launch the new Spring Summer collections. Hundreds of shoppers visited the Womenswear floor to hear Jennifer and Myer menswear Ambassador Kris Smith talk through the key trends and ‘must haves’ for the warmer months. This free customer event formed part of the Melbourne Spring Fashion Week program and Myer was proud to be a supporting sponsor of this premier fashion event.

Kris Smith & Jennifer Hawkins
Jennifer Hawkins
Jennifer Hawkins
Jennifer Hawkins