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:: Spotlight :: 2011 Melbourne Spring Fashion Week

By: Carmine Pascuzzi

Melbourne Spring Fashion Week (MSFW) 2011 will burst onto city streets from Monday, September 5 until Sunday, September 11, launching seven days of spring/summer trends, cultural events and engaging fashion-inspired action.

Here are a few essential MSFW diary entries;

MSFW Business Series: The industry’s pinnacle seminar series, highlighting relevant issues facing Melbourne’s retail, fashion and design landscape. $75 including breakfast, seat and gift bag.
Mon Sep 5, Tues Sep 6, Wed Sep 7 at 7:30-8:45am Grand Hyatt Melbourne

MSFW@City Square: Where fashion comes alive. Over seven action-packed days, discover the key spring/ summer looks arriving in your favourite stores just as they appear on the runway. Free event.
Mon Sep 5 – Fri Sep 9 at 12.00pm & 1.00pm; Sat Sep 10 12:30pm & 3:30pm; Sun Sep 11 12.00pm & 1.00pm City Square.

MSFW Designer Series: The hallmark runway event of the season; a special insight into the exceptional designs of Australia’s pre-eminent fashion talent. Be tantalised by the season’s latest collections, styled to perfection, all within the impressive setting of the Melbourne Town Hall. Reserved $30, Balcony $20.
Tues Sep 6 – Fri Sep 9 two shows nightly at 7.00pm and 9.00pm, Melbourne Town Hall

MSFW Spotlight Emerging Designer Exhibition: MSFW is proud to be hosting an exciting exhibition of Melbourne’s most outstanding emerging designers for the first time in the event’s history. Free event.
Mon Aug 29 – Sun Sep 11, Mon-Fri 10.00am-6.00pm, Sat-Sun 10.00am-5.00pm. 1000 £ BEND, 361 Lonsdale St.

MSFW Spotlight RMIT Student Runway: Your chance to witness history in the making as we unveil the collections of some of the best fourth-year fashion design students from RMIT. Reserved $30, Balcony $20.
Sat Sep 10, Show One 6:30pm, Show Two 9.00pm. Melbourne Town Hall

MSFW Cointreau After parties: With three nights of stylish couture moments, brilliant beats and fabulous cocktails, the MSFW Cointreau After Parties provide the perfect venue to dance the night away with friends, rub shoulders with MSFW’s fashion elite and soak up the scene. Free for MSFW Designer Series ticket holders.
Thurs Sep 8 – Sat Sep 10, 8.00pm till late, with feature shows at 9.00pm and 11.00pm, Emerald Peacock

And the line up doesn’t stop there; fun and fashion fill the city with these additional MSFW public events;
Kevin.Murphy Style Bar: Be pampered like a model. The salon stylists’ team will look at your hair and tell you what products work best. Step off the runway onto the street in minutes! Free event.
Mon Sep 5 – Sun Sep 11 open daily at City Square

LuLuLemon Yoga: Come join us for 45 minutes of complimentary yoga to stretch, energise and warm up your mornings. Free event but pre-registration required at
Mon Sep 5 – Fri Sep 9 7:30am-8:15am at City Square

Lavazza Lounge: From the streets of Milan to Melbourne. The Lavazza Lounge will be serving guests complimentary coffees and showcasing eight signature coffee capsule blends. Free event.
Mon Sep 5 – Sun Sep 11 open daily at City Square


David Jones Spring Racewear Preview: showcasing this season’s hottest looks and trends and bringing you track side glamour, taking spring racing fashion direct from runway to race day. Free event.
Mon Sep 5 12.00noon, 1.00pm and 2.00pm at Bourke Street Mall

Runway to Laneway - Pop Up Fashion: See the latest looks and trends at MSFW’s only official pop up event. Styled by Fernando Barraza, models will showcase the best spring fashion from Melbourne Central retailers in an exciting new format. Free event.
Tues Sep 6 at 11:30am, Shot Tower Square, Melbourne Central

Alpha Salon supported by American Crew and Men’s Health: Gents, join Ashley Hart and Luke Benedictus, Style Editor Men’s Health magazine, and uncover the latest in men’s fashion and grooming. $75, inc. cocktails, snack menu & styling kit.
Thurs Sep 8 5:30pm-7:30pm, RU-CO Grand Hyatt Melbourne.

Flemington Spring Fashion Lunch: Synonymous with Melbourne and fashion, is racing, so celebrate the start of this year’s Spring Racing Carnival with this glamorous event complete with live entertainment and spring Racewear fashion from Myer. $165 VRC members, $175 non members, inc. lunch, drinks and gift bag.
Thurs Sep 1 12.00 noon - 3.00pm,The Atrium, Flemington Events Centre


**Pictures from the Launch**

Melbourne Spring Fashion Week (MSFW) 2011 was launched at Georges on September 2. Hosted by actor Blair McDonough, the scene was set for another vibrant, colourful week of showcasing Australian designers in the Melbourne CBD. Lord Mayor Robert Doyle was gloating about Melbourne being voted the World's Most Liveable City and duly proclaimed that 80% of the designers on show this week would be from Melbourne, and that the event added $4 million to the State's economy.

Guests on the night included the “Face” of MSFW Sophie Van Den Akker, ambassador Dannii Minogue, and America's Next Top Model personality J. Alexander, together with designers Arthur Galan, Gwendolynne Burkin, Richard Nylon, Paris Kyne and Lisa Barron. Grant Smillie and Vogue Williams set the musical pace at the launch.

Melbourne Lord Mayor Robert Doyle is surrounded by models as he launches MSFW 2011
Robert Doyle chats to the “Face” of MSFW 20111 Sophie Van Den Akker
MC Blair McDonough DJ Vogue Williams
Paris Kyne & J.Alexander
Grant Smillie chats to Vogue Williams


**Flemington Spring Fashion Lunch**

The annual Flemington Spring Fashion Lunch brings fashion and racing together, as a way to celebrate the start of this year’s Spring Racing Carnival. It proved to be another lively event at The Atrium Flemington with plenty of food, fashion and entertainment.

Fashions were provided by Myer, including new designs by the Seven Network's Sonia Kruger (under her self-named label) plus established designers in the store - Aurelio Costarella, Wayne Cooper, Dom Bagnato and Simona.

Celebrity ambassadors Kris Smith and Rebecca Judd were on hand to model some pieces while guests were also blessed to receive a couple of performances by Ben Lewis and Anna O'Byrne from the latest theatrical show in Melbourne, Love Never Dies.

A preview of the upcoming film “The Cup” was also shown and actor Stephen Curry was on hand to provide an insight into his experiences of making this film. He plays jockey Damien Oliver who endured the heartache of having his brother Jason pass away just prior to the cup, yet courageously won the race on Media Puzzle. The film opens across Australia on October 13.

Here are pictures by Matt Deller

Anna O'Byrne
Matt White & Stephen Curry
Stephen Curry
Sophie Van Den Akker, Kris Smith & Rebecca Judd Kris Smith & Rebecca Judd
Rebecca Judd & Kris Smith
Sophie Van Den Akker
cast members from the TV show Winners & Losers