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:: Spotlight :: 2013 Melbourne Spring Fashion Week

By: Carmine Pascuzzi

Melbourne Spring Fashion Week (MSFW) returns this year from August 31 to September 8, inviting you to embark on a colourful journey through the best of our city’s unique fashion and retail offerings. The City of Melbourne is delighted to announce that tickets are now available for a selection of the MSFW program, and the full schedule of events will be unveiled later in July.

Now in its 19th year, MSFW provides a platform for new and established designers to showcase their work, for retailers to promote their new season stock and for designers, retailers and their customers to connect face-to-face at the new MSFW: Hub. This year, MSFW presents a fresh approach to promote and foster growth for the local fashion industry through MSFW: Industry; offering a full day of events and activities, designed to engage with a broad spectrum of the fashion community.

A range of hot topics directly from industry will be discussed with an impressive line-up of local and international speakers. Attendees can choose between purchasing either a full-day ticket, which includes a VIP luncheon and post-event networking, or purchasing tickets to individual events. MSFW Corporate Hospitality packages are also available for purchase, with a range of luxurious options available; indulge in premium hospitality in a beautifully styled Melbourne Town Hall suite, before enjoying a VIP seat at a designer runway.

To purchase tickets for MSFW: Industry or MSFW Corporate Hospitality, visit here

The full program for Melbourne Spring Fashion Week 2013 will be revealed at the official media launch on Thursday July 25, 2013.

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Launch details

An underground city arcade off Degraves Street was brought to life in true Melbourne style recently to celebrate the official launch of the City of Melbourne’s 2013 Melbourne Spring Fashion Week (MSFW). Following the program launch by the Lord Mayor Robert Doyle, a specially-commissioned film Reflections premiered to an audience of more than 100 guests in the transformed subterranean setting of Campbell Arcade. Reflections, produced by Folie à Deux, celebrates the magic of the city and its status as the fashion and cultural capital of Australia, as seen through the eyes of a heroine who encounters iconic characters and locations synonymous with Melbourne. Encapsulating the essence of this year’s MSFW program the film proves to be a visual delight of the city’s unique people and places.

“The City of Melbourne is proud to unveil the 2013 Melbourne Spring Fashion Week program. This year’s event promises to be dynamic and diverse, with something for everyone in a world class mix of fashion and culture right here in the heart of city,” the Lord Mayor Robert Doyle said. “We encourage everyone to explore the city and take in everything it has to offer during MSFW. It’s a great celebration of Melbourne design talent and retail experience,” the Lord Mayor said.

Models in MSFW runway pieces by Aurelio Costarella, YB J’Aime and TS14+ previewed key trends that will feature in this year’s spring / summer collections. The first public screenings of the Reflections film on Friday August 30 at three of the city’s shopping precincts will include access to exclusive retail offers.

Now in its 19th year, MSFW provides a platform for new and established designers to showcase their creativity, retailers to promote their new season’s stock and consumers the opportunity to see the latest fashion, beauty and design trends up close. MSFW runs from Saturday August 31 to September 8, 2013.

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Summary of events

City Square will become MSFW: Hub throughout the festival, a curated live-site showcasing fashion and style from retailers, designers, beauty purveyors and entertainers. The latest trends will be paraded at daily afternoon and twilight runway shows with all looks available for purchase from city stores and boutiques.

Style bars at the MSFW: Hub will provide mini makeovers and workshops with hair by KEVIN.MURPHY and nails by Mecca Maxima. Other activities include roving photographers from Polaroid, a Levi’s pop-up studio offering fit consultations, and candy-inspired dresses by finalists in the Darrell Lea Emerging Designer Dress Competition.

Showcasing the hottest looks of the season, the hallmark MSFW: Designer collections return to the spectacular Melbourne Town Hall. Over four nights, Australia’s design elite present the trends of the season. This year, the new MSFW: Resort runway joins the line-up. A new event of men’s fashion, style and entertainment, MSFW: Mr comes to the MSFW: Hub on Thursday night, from 6.00pm. Tickets from $35 at Ticketek.

From fashion favourites to fashion’s future, MSFW: Emerging identifies and fosters design talent from RMIT University and, for the first time, students from a number of other Melbourne fashion schools. Runways at Melbourne Town Hall (tickets from Ticketek), an exhibition and a new designer market at MSFW: Hub all provide a platform for rising stars to showcase their creations.

The new format MSFW: Industry presented by the Victorian Government at Melbourne Town Hall is an opportunity to learn, share and grow. Participants can curate their own experience by choosing from one or more sessions including The Plenary and panel discussion, The Debate or a choice of three bespoke Power Hours. Full-day delegates also attend a complimentary luncheon and a networking event. Tickets from Ticketek.

MSFW: Curated will run throughout the week, a program of more than 100 film, exhibition and design events. From fashion, art and culture discover what makes Melbourne the cultural heart of Australia, with free and ticketed activities day and night.

A key objective of MSFW is to support retail activity in the city, and the wide variety of events provides a valuable platform for designers and retailers to showcase their latest season’s stock.

For more information, visit

melbourne.vic.gov.au/msfw