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:: Spotlight :: MYER Autumn Winter 2012 Collection Launch

By: Carmine Pascuzzi; pictures by Brett Robson

Myer Ambassador Jennifer Hawkins led the way in launching the Myer Autumn Winter 2012 Collections on March 1, 2012 in the magnificent and newly renovated Mural Hall.

Myer officially welcomed new brands Morrison and Autonomy in a spectacular parade showcasing the new season collections by Myer’s leading stable of Australian designers.

The Myer Autumn Winter campaign has drawn inspiration from the stunning rural outback location of Narrandera in New South Wales. The iconic Mural Hall space housed a set design reminiscent of the wheatfields entitled “New Age Harvest”.

A nature-based installation told the story of the harvest. Digital technologies and handcrafted stitching combined to create a golden symbolic overgrown wheatfield. Hundreds of laser cut brass wheat pieces appliquéd to a fine brass mesh were worked on by hand and took in excess of 400 hours to complete. Models winded their way through the overgrown wheatfield onto the beautifully bare wooden floors of Mural Hall.

Jennifer Hawkins made a stunning entrance in Ellery to open the show. Jennifer took to the catwalk four more times through the show wearing gorgeous designs from Yeojin Bae, Magdalena Velevska, Aurelio Costarella and Toni Maticevski. She definitely stood tall amongst the models.

Kris Smith appeared on the catwalk three times showcasing leading Myer menswear brands Politix, Arthur Galan AG and Hugo Boss.

Complimenting the fashion was the stunning looks created by the incredible Kevin Murphy and Illamasqua hair and makeup teams.

Among the 400 guests also in attendance were a number of Melbourne’s most fashionable personalities and celebrities including Myer Ambassadors Lauren Phillips, Jessica Hart, Rebecca Judd, Laura Dundovic, plus Michael and Lindy Klim, Tom and Hoda Waterhouse, Zoe Badwi, Melanie Vellejo, Natalie Hunter, Glen Moriarty and Nick Russian.

An after party followed the event with catering provided by renowned Melbourne caterer The Big Group who offered delicious canapés. Adding to the evening's wheatfield theme were inspirational cocktails titled Spiced Winter Swizzle and Autumn Spritzers from Maker's Mark Kentucky Bourbon Whiskey.

Photos can be viewed here