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:: Spotlight :: MYER Designer Runway 2016

By: Carmine Pascuzzi

After a five year break Myer returned as an official sponsor of the Virgin Australia Melbourne Fashion Festival. The retailer presented two free on-program fashion runways in the heart of its flagship Myer Melbourne store on Friday 11th March, 2016 at 5:30pm and 7pm.

The Face of Myer Jennifer Hawkins and Myer Ambassador Kris Smith graced a 280 metre runway in front of 1000 Myer customers on transformed aisles of the womenswear store floor. While shoppers graze the racks, 30 models showcased contemporary Autumn 2016 fashion from 20 leading Myer Australian womenswear and menswear designers and brands.

Australian fashion personalities present included Jacqui Demkiw; of White Suede, Johnny Schembri; of by Johnny, Penny Brown; of Ryder, Acler designer duo; Kathryn Forth and Julia Ritorto, and Melbourne Fashion Festival chiefs Laura Anderson and Graeme Lewsey.

Pictures can be viewed here