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:: Spotlight :: RAFW Transeasonal Collections to move to Sydney in 2007

By: Carmine Pascuzzi

IMG FASHION recently confirmed its new plans for Rosemount Australian Fashion Week (RAFW) Transeasonal Collections as moving from Melbourne to Sydney.

Rosemount Australian Fashion Week’s (RAFW) Transeasonal 2008 Collections will take place against the spectacular backdrop of Sydney’s Circular Quay from October 9 - 11, 2007.

RAFW will still maintain an exclusive time slot, and retain a position on the international fashion week circuit and domestic buying calendar. The harbour side venue at the Overseas Passenger Terminal, Circular Quay where the Spring Summer Collections have been housed for the past four years, will be reworked to suit the three-day Transeasonal Collections schedule whilst maintaining the same level of event delivery that the industry has come to expect from IMG FASHION.

“This decision has been made following detailed discussions with the industry, RAFW partners and also internally with IMG’s global offices. The overwhelming view is that, for the future growth and development of the event and the Asia Pacific industry as a whole, the Transeasonal Collections should move to Sydney. It just sends out a very consistent message – come to Sydney and see the many fresh and innovative talents the Asia Pacific has to offer,” said Simon P. Lock, IMG FASHION Asia Pacific’s Managing Director and founder of Rosemount Australian Fashion Week.

Mr Lock added, “We will continue to work closely with the Victorian Government to continue to drive outcomes for Victorian based fashion businesses, whether that be at Rosemount Australian Fashion Week or at any number of internationally significant events that can justifiably provide good return for any initiative or investment”.

IMG FASHION is committed to providing the very best ‘business-to-business’ platform for the region’s ready-to-wear fashion industry and believes that the move to Sydney will provide greater opportunities for participating designers and will be easily accessible to influential domestic and international buyers and media. The move is backed by the event’s naming rights partner Rosemount, and the event’s other corporate sponsors.

While comparatively still in its infancy, the Transeasonal Collections’ move to Sydney also aims to encourage designers, buyers and media (both domestic and international), to view both RAFW Transeasonal and Spring Summer Collections events in Sydney as a ‘one-stop-shop’ for their bi-annual fashion marketing and business to business activity.

Detailed event information, venue configuration and sales information for the forthcoming Transeasonal Collections 2008 will be available in the near future.

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