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:: Spotlight :: Salon Melbourne 2010

By: Carmine Pascuzzi

Salon Melbourne – Victoria’s Premier Hair and Beauty Trade Event 2010 - will be held from April 17-18, 2010 at the Melbourne Conference and Exhibition Centre. Salon Melbourne is Victoria’s ultimate event for savvy salon professionals, delivering the leading brands, the latest products and the hottest new treatments in hair and beauty.

Bringing together the best of the best in Australia’s style capital, Salon Melbourne supports the Victorian market by pushing the boundaries of industry innovation. With a jam-packed 2 day program showcasing an impressive line-up of local and national talent, cutting edge styles and up and coming trends, Salon Melbourne delivers an unequalled opportunity to drive salon business to the next level.

“Salon Melbourne has been established as a direct result of recently conducted research which supports the demand for a combined trade only hair and beauty event in Victoria” said Lauren Ebbeck, Exhibition Director, “We are so excited to finally bring our vision to Melbourne as a platform for both industries.”

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World renowned fashion brand, Redken 5TH Avenue NYC have signed to participate at Salon Melbourne 2010, Victoria's premier hair and beauty event, to be a leading exhibitor on the floor. Redken, true to their vision of fashion, science and inspiration, will present Artistic Director, Tracey Hughes on the Salon Melbourne Main Stage on both Saturday and Sunday afternoons, in an exclusive live performance. Complementing Tracey will be members of the Redken’s Artistic Team showcasing the latest international styles alongside catwalk fashion and colour trends.

Lauren Ebbeck, Director, Salon Melbourne commented: “We are delighted to welcome Redken to Salon Melbourne. To have the support of an international industry icon underlines our commitment to providing the Victorian hair and beauty industry, with an event that truly represents the innovation and style that makes Melbourne the fashion capital of Australia.

Salon Melbourne 2010 is Victoria’s event for savvy salon professionals delivering the leading brands, the latest products and the hottest new treatments in hair and beauty. It will be held at the Melbourne Convention and Exhibition Centre from April 17-18, 2010. Hours are 10.00am – 5.00pm daily.

For more information, visit

www.salonmelbourne.com.au