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:: Spotlight :: L'Oreal Melbourne Fashion Festival 2007 - Salon Show - Pump Up The Volume

By: Carmine Pascuzzi; photos by Matt Deller

Pump Up The Volume
Tuesday, March 6

Amar
Ammo
Fool
Nique
Jaakan
Phillips
Spiritt - the mrs morris collection
Ed Hardy
Stevie

With a theme like Pump Up The Volume you'd expect this Salon Show at the Prahran Town Hall to be one of the loudest and raunchiest of the L'Oreal Melbourne Fashion Festival. With labels such as Ed Hardy and Stevie we saw great colour and energy. More designers are sticking to the trends and often in the simplest of ways. We witnessed some tartan plus the mini-dress and parkas.

Audience reaction was strong and favourable, with much support for Ed Hardy and Stevie. Look out for some good sellers from the others on show too.

Amar
Amar Ed Hardy
Ed Hardy
Ed Hardy Glenn Wheatley (middle) with daughter (left) and Nicky Whelan (right)
Ed Hardy worn by Taxiride's Jason Singh
Ed Hardy models
Stevie
Stevie
Phillips
Spiritt
Nique
Fool