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:: Spotlight :: Sheridyn Fisher - the New Face of Playboy Swim 2010

By: Carmine Pascuzzi / Leena Thompson

From over 600 applicants Playboy and Bras N Things have found the Face of their new Playboy Swim range – 23 year old Sheridyn Fisher from Lisarow, New South Wales. As the new Face of Playboy Swim, Sheridyn will be featured in Playboy Swim’s 2010 marketing and promotional campaigns including Bras N Things catalogues, window posters and point-of-sale displays. Additionally, Sheridyn has won a trip to Los Angeles to spend the day at the Playboy Mansion and participate in a Playboy Playmate test shoot for the world famous men’s magazine.

“Being the Face of Playboy Swim is an absolute honour,” stated Sheridyn Fisher. “The past few weeks have been amazing and I am so thrilled to visit the Playboy Mansion, test for the magazine and represent the new range here in Australia. I hope this will open many doors for me in the future.” Spending time in front of the camera is nothing new to Sheridyn who has an extensive background in photographic, editorial, runway, TV, and commercial modelling. Born and raised on the Central Coast of Australia, Sheridyn has been modeling professionally for more than seven years. When this blonde beauty is not modelling, Sheridyn is very passionate about the environment and has an affinity for animals. She also loves travelling to new and exciting places and in her spare time you can find Sheridyn enjoying boxing training, dirt bike riding on her Honda CR 125, painting, watching funny movies, camping and playing soccer. Sheridyn also enjoys meditation, relaxation and is very focused on living a healthy lifestyle and surrounding herself with positive people and energy.

“Sheridyn is a great representation of Playboy Swim and Bras N Things,” said Elain Vaughan, Head of Product and Marketing at Bras N Things “Not only is she beautiful but she has an energy that will jump from the pages of our catalogue and truly bring Playboy Swim to life.”

The Playboy Swim 2010 range is available now exclusively at Bras N Things. The collection includes bikinis and one pieces in alluring silhouettes. The ultra sexy and feminine designs come in a variety of prints – traditional leopard, snake and cute polka dot. Ruffles, sequins, shimmer and metallic materials up the glam factor. The strong black and white signature colours of Playboy are present; with bursts of this season’s hottest hue purple to enhance the sparkle finishes.

Sheridyn will be introduced to the media at an exclusive VIP party to be held at the Ivy in Sydney on Wednesday, October 7 to launch the NEW Playboy Swim range. Set to be the party that kicks off Summer 2009 in Sydney, guests can be photographed with the Face of Playboy Swim 2010. Added treats will be Bunny models dressed in the new Playboy Swim and Jewellery ranges, a chance to sample Playboy fragrance, taste Gelatissimo’s award winning gelato, and be served a signature Bunny cocktail by Topless Entertainment, dressed in Playboy men’s underwear. Guests will also leave with a gift bag including many more Playboy goodies!


**Playboy Intimates 2010 New Swimwear Launch at The Ivy** - story by Leena Thompson

Playboy intimates and Famous magazine launched the new Playboy Swimwear Collection for VIP’s at the exclusive Ivy Club. The cold and wet weather might have forced a change of location from poolside to indoors, but did not stop the atmosphere of the evening being hot, hot, hot ! Stunning Jamie Wright hosted the night wearing a black ruffled maxi gown.

Things started to warm up when the gorgeous promotional girls walked out in the new swimwear range wearing signature playboy bunny ears. Then they sizzled when the “goddess” herself, Sheridyn Fisher the recently appointed face of Playboy Intimates, appeared. Sheridyn made her entrance “Egyptian style” sitting positioned on a black polished surfboard being carried by six amazingly buffed men wearing only playboy boxer shorts and a bow tie. Sheridyn wore the tradional black and white one- piece modernised version of the alluring playboy bunny swimsuit.

The new Playboy swimsuit collections are ultra sexy, and the designs come in a variety of prints, ruffles, sequins and metallic materials. Each piece is flattering to the female figure and will surely make a statement this summer on our beaches. The crowd and media hovered close to “Miss Playboy” whilst the other models interacted and danced amongst the guests. Models were look a like Barbie and Ken, “no imperfections” and great eye candy for all the guests.

Drinks were constantly filled and a variety of pizzas to treat the guests. Constant projection of Hugh Hefner and the Playboy Mansion ladies played in the background. It wasn’t long before the event turned into a fun filled party.

Ladies impress your man this summer in a Playboy swimsuit. Check out the gorgeous swimwear collection available at Bra’s n Things.

Here are pictures from The Ivy event.

Sheridyn Fisher makes her entrance Sheridyn Fisher spins some discs
Sheridyn Fisher
Sheridyn and male models
Playboy promo girls
Jaime Wright MC'd the night Playboy promo girl and guests