banner image

:: Spotlight :: Swedish Style in Australia - March 2005

By: Carmine Pascuzzi

The Swedish government has designated 2005 the Year of Swedish Design and in March 2005 Australians are to be treated to a series of design events staged as part of Swedish Style in Australia. From March 11-14 Melbourne’s Federation Square will become the hub for the hottest in Swedish design as Swedish Style in Australia presents seminars, an exhibition and ice sculpting demonstrations featuring two-tonne iceblocks specially imported from Lapland’s world-famous Icehotel.

Then its Sydney’s turn. From March 18-23, the public is welcome to attend the program of free events that centre around the ongoing commitment and contribution that Swedish designers have made to modern lifestyles across the globe.

Speakers of the highest standing in international design will combine to speak at the design seminar, Swedish Perspectives on Design, at BMW Edge, Federation Square on Friday March 11 and again on Monday March 21 at Sydney’s Maritime Museum.

The unique exhibition - 4stories - featuring prize-winning designs from Sweden’s best designers, will be staged in Melbourne (March 11-14, Federation Square) and Sydney (March 18-23, Maritime Museum). 4stories focuses on Swedish contemporary design and offers glimpses into the lifestyles of the people of Sweden, showing how creative solutions are used to overcome the extremes of weather where temperatures can range from 25 degrees Celsius to minus 30.

In a series of demonstrations of the fine art of ice sculpting, the public can witness a feast of sound and movement as artist Daniel Rosenbaum transforms two-tonne iceblocks into works of art. Titled Arctic Ice, demonstrations of ice sculpting will take place daily adjacent to Melbourne’s Federation Square between 11am and 4pm daily from March 11-14. (Sydney demonstrations are still to be arranged. More details to follow).

Swedish Style in Australia, an initiative of the Embassy of Sweden in Canberra, is honoured that HRH Crown Princess Victoria is patron of Swedish Style in Australia. HRH will be present at design events being staged as part of the month long celebration of Sweden in both Melbourne and Sydney.

*************************************************
The ongoing strengthening of the reputation of the Swedes as uniquely skilled and talented designers is supported by the design awards that continue to pour in from around the world. In Swedish newspapers design has finally taken the step from the arts pages to the business section, and the attention and plaudits design has gained overall have given a great boost to the self-confidence of both designers and manufacturers.

But how do we define what is Swedish design? Who are the key designers and manufacturers and what qualities and products do they possess that arouse such curiosity and enthusiasm for Swedish design? What is Swedish design today and what is its future?

These questions will be posed to some of Sweden’s most renowned designers and manufacturers at Swedish Perspectives on Design. Gathering in Australia from all around the world, these designers and manufacturers will give new insight and unique perspectives on Swedish design at seminars in Melbourne on March 11 at Federation Square and in Sydney on March 21 at the Australian National Maritime Museum.

**************************************************
For the first time ever, eight Swedish fashion labels and one jewellery artist will present one exclusive show at this years' L’Oreal Melbourne Fashion Festival on March 15. This is key event will showcase contemporary Swedish design in Australia. The show features nine of the most exciting fashion labels in Europe now available in Australia.
* Maria Westerlind - Maria’Westerlind
* POUR - Robert Berggren
* NYS - Jennie Evaldsson and Karin Veghed
* Mjolk
* Nudie Jeans
* Denimbirds
* Whipping Floyd
* GANT
* Efva Attling - Jewellery designer

************************************************
While there’s no doubt that Swedish music has found its place in the hearts of Australians through the music of ABBA, Swedish Style in Australia will introduce two artists to Australian audiences that show the depth and variety of skill and talent that abounds in Sweden today. Performing together in a unique concert that mixes rock and roll with pop and opera, these three exciting artists have achieved great acclaim and performing to sell out concerts both in Sweden and internationally.

Robert Wells – Rhapsody In Rock - Pianist

Robert Wells is a world famous pianist, entertainer, singer and composer. His music is a mix of styles, including rock and roll, boogie-woogie and classical masterpieces. Wells is famous for his Rhapsody in Rock gala show, which links rock and roll with classical music. On stage Wells’ rock group often meets a full symphony orchestra with exciting results.

Katarina Fallholm – Accomplished Mezzo-Soprano

Recipient of the Royal Swedish Academy of Music’s award and medallion, mezzo-soprano Katarina Fallholm began singing as a child in her local church choir. The opportunity to sing solo parts in that choir exposed Katarina’s natural talent, culminating in an international career as Sweden’s most talented and glamorous opera singer.

A concert will be staged at Federation Square in Melbourne on March 12, 2005.

************************************************

Calendar of Events

Design Exhibition Opening

Melbourne
Date: Friday, March 11, 2005
Time: 9.30am to 11.30am
Venue: Atrium amphitheatre, Federation Square, Cnr Flinders and Swanston Streets
Content: Opening of the ‘4Stories’ design exhibition by the Hon. Lynn Kosky, Minister for Education and Training. MC will be Roger Poole, Roger is the executive Chairman of Bates Smart, and one of Australia’s most experienced and effective urban and architectural designers. The opening will include a presentation and guided tour by curators and designers Nina Jobs and Monika Förster. With focus on Swedish contemporary design, ‘4stories’ offers glimpses into the lifestyle of the people of Sweden, and how creative solutions are used to overcome the extremes experienced during the four seasons. The exhibition features prize-winning products from some of the best Swedish designers and producers.

Invitation: By invitation only targeting government and business in the field of architecture and design.
Contact: phone: 03 9301 6503

Sydney
Date: Friday, March 18, 2005
Time: 10am to noon
Venue: Terrace Room, Australian National Maritime Museum, 2 Murray Street, Darling Harbour
Content: Opening of the ‘4Stories’ design exhibition. Presentation and guided tour by curators and designers Nina Jobs and Monika Förster. With focus on Swedish contemporary design, ‘4Stories’ offers glimpses into the lifestyle of the people of Sweden, and how creative solutions are used to overcome the extremes experienced during the four seasons. The exhibition features prize-winning products from some of the best Swedish designers and producers.

Invitation: By invitation only targeting government and business in the field of architecture and design.
Contact: phone: 03 9301 6503

‘4Stories’ Design Exhibition

Melbourne

Date: Friday, March 11 - Monday, March 14, 2005
Time: Daily 9am to 9pm
Venue: Atrium, Federation Square
Content: With focus on Swedish contemporary design, ‘4Stories’ offers glimpses into the lifestyle of the people of Sweden, and how creative solutions are used to overcome the extremes experienced during the four seasons. Curated and designed by Nina Jobs and Monica Förster, ‘4Stories’ features prize-winning products from some of the best Swedish designers and producers. Guided tours by designers daily as advertised at the venue.

Admission: Free
Contact: phone: 03 9301 6503

Sydney
Date: Friday, March 18 - Tuesday, March 22, 2005
Time: Daily 9.30am to 6pm
Venue: Terrace Room, Australian National Maritime Museum, 2 Murray Street, Darling Harbour
Content: With focus on Swedish contemporary design, ‘4Stories’ offers glimpses into the lifestyle of the people of Sweden, and how creative solutions are used to overcome the extremes experienced during the four seasons. Curated and designed by Nina Jobs and Monica Förster, ‘4Stories’ features prize-winning products from some of the best Swedish designers and producers. Guided tours by designers daily as advertised at the venue.

Admission: Free

Design Seminar

Melbourne
Date: Friday, March 11, 2005
Time: 12.30pm to 5pm
Venue: Atrium amphitheatre, Federation Square, Cnr Flinders and Swanston Streets
Content: Speakers of the highest standing in international design will combine to give their perspective on design in the fields of architecture, furniture, advertising and ethics. Keynote speakers include Architect and Furniture Designer Eero Koivisto, Graphic Designer Steve Trygg, Jewellery Designer Efva Attling, Product Designers Nina Jobs and Monika Förster.
Who should attend: Professionals from creative industries, government agencies and universities interested in architecture, product and interior design, advertising and branding.

Admission: Free, RSVP by 4 March 2005

Sydney
Date: Monday, March 21, 2005
Time: 9.30am to 4pm
Venue: ANZ Theatre, Australian National Maritime Museum, 2 Murray Street, Darling Harbour
Content: Speakers of the highest standing in international design will combine to give their perspective on design in the fields of architecture, furniture, advertising and ethics. Keynote speakers include Architect and Furniture Designer Eero Koivisto, Copywriter Björn Rietz, Jewellery Designer Efva Attling, Product Designers Nina Jobs and Monika Förster. The seminar also offers a direct insight to the design work of Volvo Car concept cars by Ann-Charlotte Ripa from Volvo Car YCC design team. .
Who should attend: Professionals from creative industries, government agencies and universities interested in architecture, product and interior design, advertising and branding.

Admission: Free

‘Arctic Ice’ – live ice sculpture demonstrations

Melbourne

Date: Friday, March 11 - Monday, March 14, 2005
Time: Daily 11am to 4pm
Venue: Federation Square, Cnr Flinders and Swanston Streets
Content: In a series of demonstrations of the fine art of ice sculpting, the public can witness a feast of sound and movement as artist Daniel Rosenbaum transforms two-tonne iceblocks into works of art. The daily demonstration of the fine art of ice sculpting will see a new ice sculpture emerge each day at the hands of Daniel Rosenbaum, one of the creators of Sweden's world-famous Icehotel in Jukkasjärvi, Lapland. Swedish Style in Australia acknowledges the support of Schenker Australia in transporting the iceblocks from Sweden.

Admission: Free

Designing the Creative Office

Melbourne

Date: Friday, March 11, 2005
Time: 7pm
Venue: kikki-K, Melbourne Central
Content: Designer Anders Breitholtz will give guests an insight to how brands can be built from the inside out, the title being “Beauty comes from within”. Anders will give examples of how this can be done and how designers can help making the office a more human friendly and creative place to be in. Reception hosted by kikki-K.
Invitation: By invitation only

Meet the Designers

Sydney

Date: Friday, March 18, 2005
Time: 7pm
Venue: Scandinavium Showroom, 200 Campbell Street, Darlinghurst
Content: Drinks and food on the rooftop overlooking Sydney then back down to the showroom to meet and talk to some great Swedish designers.
Invitation: By invitation only
Website: www.scandinavium.com.au

Swedish Fusion of Art, Food & Design

Sydney

Date: Monday, March 21, 2005
Time: 6pm to 8.30pm
Venue: Nordic Fusion retail outlet, 391 Sydney Rd, Balgowlah
Content: Art exhibition by international recognized Swedish artists and designers, Ragnhild Lunden, Orjan Righard and Efva Attling. Cooking demonstration by Swedish chef Lars Skalman, product launch by Two Swedes Cooking and modern Swedish recipe cards for sale for Tsunami appeal. Kristina Karlsson from kikki.K shows some of her home/office product range.
Invitation: Media and Invitation only

‘Sustainable Cities’ Environmental seminar

Melbourne
Date: Thursday, March 10, 2005
Time: 9am to 4pm
Venue: Victorian Investment Centre, Level 46, 55 Collins Street
Content: This seminar will give an insight to the most innovative and inspiring sustainable urban solutions. Current environmental issues in the City of Melbourne will be addressed through showcasing long-term solutions to management of water and transportation. The Victorian Minister will open the seminar in Melbourne for Environment and Water, the Hon. John Thwaites. Keynote speakers include Governor of Stockholm Mats Hellstrom, Senior Vice President Swedentech Mr Rutger Engsall and Prof. Ulf Ranhagen.
Admission: Free, by invitation only, targeting government and business in the field of sustainable environmental management.

Sydney

Date: Wednesday, March 16, 2005
Time: 9am to 4pm
Venue: NSW Trade and Investment Centre, Level 44, Grosvenor Place
Content: As per above
Admission: As per above

Export to Sweden Seminar

Sydney

Date: Thursday, March 17, 2005
Time: 9am to noon, followed by a lunch reception
Venue: NSW Trade and Investment Centre, Level 44, Grosvenor Place
Content: This seminar is a unique opportunity for Australian companies in the areas of fashion, design, furniture, interior and exterior design to learn more about Sweden as a market for Australian exports – background, trends and main players. Sweden's largest retail, clothing and home furnishing company will present its view on Design and Fashion from a Swedish Purchaser's Perspective. The program also includes Lessons learned from exporting to Sweden by an Australian Eyewitness Company, Furniture and Interior Design – Design as a Competitive Tool, and a discussion on the importance of brands in the Swedish Market.

Melbourne

Date: Tuesday, March 22, 2005
Time: 2pm to 5pm, followed by a reception
Venue: Victorian Investment Centre, Level 46, 55 Collins Street
Content: This seminar is a unique opportunity for Australian companies in the areas of fashion, design, furniture, interior and exterior design to learn more about Sweden as a market for Australian exports – background, trends and main players. Sweden's largest retail, clothing and home furnishing company will present its view on Design and Fashion from a Swedish Purchaser's Perspective. The program also includes Lessons learned from exporting to Sweden by an Australian Eyewitness Company, Furniture and Interior Design – Design as a Competitive Tool, and a discussion on the importance of brands in the Swedish Market.

Swedish Fashion Show

Melbourne

Date: Tuesday, March 15, 2005
Time: 9.15pm
Venue: The Edge, Federation Square, Cnr Flinders and Swanston Streets
Content: Eight Swedish fashion labels and one jewellery designer will present an exclusive show at this year’s L’Oreal Melbourne Fashion Festival. The Studio Show features the following nine brands, now available in Australia; GANT, mjolk by Lars Leif & Lena, Maria Westerlind, Efva Attling, Nudie Jeans, Whipping Floyd, P O U R, Denim birds and NYS.
Admission: AU$44.50 (entry includes a glass of Goundrey Offspring Wine)
Booking: Ticketmaster7 or call 136 100

Signerad Textil

Sydney

Date: Monday, March 14 - 28, 2005
Time: Daily between 10am to 5pm
Venue: 23c Curlewis St, Bondi & Funkis at the Stand Arcade 412-414 George St
Content: 2004 was the 50th anniversary of the world famous textile collection, ‘Signerad Textil’. 1954 Ingrid Sampe for NK (Nordiska Kompaniet) brought together some of the best artists of the time, Alvar Alto, Stig Lindbereg, Anders Beckman, Astrid Sampe, Sven Markelius and the likes to create a collection of textiles that were signed by the artist. In celebration of this event the collection has been put back into production again and an exhibition has been touring Sweden during 2004.
Admission: Free

P O U R fashion launch party

Sydney

Date: Tuesday, March 22, 2005
Time: 6.00pm - 8.00pm
Venue: SPACEJUNK, 323 South Dowling St, Darlinghurst.
Content: Swedish fashion label P O U R are launching their first Australian collection and will together with the opening of Spacejunk’s new boutique in the fashion district of Darlinghurst, Sydney have this fashion party.
Website: www.spacejunkindustries.com

Stylish Gala Dinner

Melbourne

Date: Thursday, March 10, 2005
Time: 7pm
Venue: National Gallery of Victoria
Content: The Embassy of Sweden and Committee for Melbourne are co-hosting this exclusive gala dinner. Guest of honour is HRH Crown Princess Victoria of Sweden. The Swedish Celebrity Chef Carl Jan Grankvist will give guests an insight to Swedish gastronomy and specialities. Guests will also enjoy performances by pianist Robert Wells, pop singer Meja and Mezzo Soprano Katarina Fallholm. Ice Sculpture demonstration by Artist Daniel Rosenbaum from the Ice Hotel in Sweden.
Invitation: By invitation only

Sydney

Date: Thursday, March 17, 2005
Time: 7pm
Venue: Sydney Town Hall
Content: The Embassy of Sweden and Committee for Sydney are co-hosting this exclusive gala dinner. Guest of honour is HRH Crown Princess Victoria of Sweden. The Swedish Celebrity Chef Carl Jan Grankvist will give guests an insight to Swedish gastronomy and specialities. Guests will also enjoy performances by pianist Robert Wells, pop singer Meja and Mezzo Soprano Katarina Fallholm.
Invitation: By invitation only

Smorgasbord

Sydney
Date: Monday, March 7 - 24, 2005
Time: 12pm to 2pm
Venue: Sheraton on the Park, 161 Elizabeth Street
Content: As part of the Sydney Gastronomic Festival, Sheraton on the Park provide a fantastic Swedish smorgasbord during two weeks. Guests will enjoy a lunch and insight to Swedish gastronomy and specialities.
Admission: Lunch at own expense

Smorgasbord and Serenade with special guests

Sydney

Date: Thursday, March 17, 2005
Time: 12.30pm to 2pm
Venue: Sheraton on the Park, 161 Elizabeth Street
Content: The Embassy of Sweden and Sheraton on the Park are co-hosting this fantastic smorgasbord. Swedish celebrity chef Carl-Jan Granqvist will give an insight to Swedish gastronomy and specialities, and guests will be enchanted by the sultry sounds of Swedish mezzo-soprano Katarina Fallholm.
Invitation: By invitation only

Visit Sweden

Sydney
Date: Thursday, March 17, 2005
Time: 10am to noon
Venue: New South Wales Department of State and Regional Development Level 44, Grosvenor Place
225 George Street
Description: A presentation of Sweden as an attractive travel and tourism destination. Highlighting key areas of interest for the Australian market. Target audience is media and representatives from the Australian travel trade. The event is organised and hosted by Bentours International, MyPlanet Australia, Scandinavian Airlines and the Swedish Travel & Tourism Council.
Admission: Free
Invitation: By invitation only

‘Rhapsody in Rock’ with Robert Wells – a pop-rock-opera concert featuring Meja and Katarina Fallholm

Melbourne
Date: Saturday, March 12, 2005
Time: 8pm, doors open 7.30pm
Venue: Atrium Amphitheatre, Federation Square, Cnr Flinders and Swanston Streets
Content: Sweden’s second largest export is music. This concert with world famous Swedish artists, whom are performing for the first time ever in Australia, will feature pianist Robert Wells (Rhapsody in Rock), pop artist Meja and Mezzo Soprano Katarina Fallholm. This exclusive concert will give you a taste of some of the finest Swedish music of today.
Admission: Free, seat reservation recommended, RSVP by 4 March
Contact: phone: 03 9301 6503

MAMMA MIA! special show

Melbourne
Date: Sunday, March 13, 2005
Time: 5pm
Venue: Her Majesty’s Theatre, 219 Exhibition Street
Content: MAMMA MIA! was a sell out success during its Melbourne season in 200½002. Now due to an overwhelming demand, the producers of this smash hit musical are bringing MAMMA MIA. back to Her Majesty's Theatre from 9 March 2005 for a final and short season. Be one of the first to see this smash hit musical one final time, as this Melbourne return season is the farewell to Australia.
Participants of Swedish Style are specially invited to participate in a fantastic evening.
Reception: By invitation only. Cocktail party with the cast hosted by Fagersta Steel and DORO.
Booking: Book tickets to the show through Ticketek phone 132 849 or online
Admission: Tickets to the show Adults $93.20 (A reserve) $79.90 (B reserve) $67.90 (C reserve)

Scandinavian Choir Performance

Melbourne
Date: Sunday, March 13, 2005
Time: 3pm to 3.30pm
Venue: City Square Stage, Federation Square, Cnr Flinders and Swanston Streets
Content: The 30 member choir, which is based at the Swedish Church in Melbourne, will sing Swedish traditional songs, in four-part harmony, unaccompanied.
Admission: Free

Filadelfia Brass and Concert Band performance

Sydney
Date: Monday, March 21, 2005
Time: 9.30am to 10am and 12.30am to 13.15pm
Venue: Outside the Terrace Room, National Australian Maritime Museum, 2 Murray Street, Darling Harbour
Content: A band of 30 musicians of all ages, the Filadelfia Brass and Concert Band has toured the US, Japan and Estonia and Hong Kong. The band plays a variety of music from Big Band hits to hymns in the style of the Salvation Army Bands.
Admission: Free

‘Experience Sweden’ with Founding Member companies

Melbourne

Date: Friday - Monday, March 11-14, 2005
Time: Open daily 9am to 9pm
Venue: Federation Square, City Square and Atrium and Atrium amphitheatre, Cnr Flinders and Swanston Streets
Content: Experience Swedish style through ultra-premium design products and fun activities presented by the founding member companies of Swedish Style in Australia. You’ll get to preview the brand new Electrolux Jeppe Utzon Barbeque and experience live ‘Jazz on Wheels’ with Saab. You can learn about Volvo Car’s 50-year focus on impact safety, child safety and environmental-conscious design. View the ergonomic design of Scania trucks. Have fun at DORO’s mobile ‘Demo centre’ or check out an entire Volvo Truck. Experience the comfort and hospitality at the SAS airport waiting lounge. The weekend will offer lots of fun for adults and kids as IKEA are also providing a fun play area for children surrounding the ‘Big Blue Box”.
Admission: Free

Sydney
Date: Friday - Tuesday, March 18-22, 2005
Time: Open daily 9:30am to 6pm
Venue: Waterfront, Australian National Maritime Museum, 2 Murray Street, Darling Harbour
Content: *Exact program and participating companies for Sydney TBA, view swedishstyle.com.au
Admission: Free

Lawn bowls and Barbeque

Melbourne

Date: Saturday, March 12
Time: noon to 3pm (barbeque will be served around 1.30pm)
Venue: Princess Park, 100m south of Cnr Royal Parade & Park Street, Carlton North (Melways 29-G11)
Content: Join Swedish Style participants and try the popular social game Australian lawn bowls! Played in the picturesque Princes Park, guests will also enjoy a traditional Australian barbeque. A special commemorative gift will be presented to all overseas guests.

How to get there: Tram 19 from Elizabeth Street. Exit at stop 18.
What to wear: White cloth optional but soft-soled shoes is a must (i.e. runners)
Admission: Free of charge lawn bowls, coaches (if needed), barbeque and bar personnel. Beverage at own expense
Invitees: Organizers of the Swedish Style event in Melbourne, all Sponsors for the event, all overseas guests and performers and Swedish Church personnel (maximum 40 people can attend this event)

Floorball Challenge

Melbourne

Date: Saturday, March 12-14, 2005
Time: 9am to noon and 2pm to 5pm
Venue: Federation Square, City Square, Cnr Flinders and Swanston Streets
Content: Floorball is one of the most popular games in Sweden with more than 123,000 registered players. Since it's creation in the early 80s it has become one of the fastest growing indoor games in the world, with 34 countries competing in World cup games every second year. When 50 countries are members of International Floorball Federation (IFF), IOC will grant Floorball entry to the Olympics. Australia's National Men and Women's Teams have challenged Swedish companies to a competition at Federation Square. There will be opportunities for spectators to have a go…
The game is simple: the object is to score a goal in the opponent's goal area using the Floorball stick.
No physical contact is allowed and players may not raise their sticks above their waists.
*Floorball, a game similar to indoor hockey, has been called a thinking man's game, with skill and technique more important than brute strength or intimidation.
Admission: Free
Website: Australia Floorball Association www.floorballaustralia.org/

Swedish Church Service

Melbourne
Date: Sunday, March 13, 2005
Time: 11am
Venue: The Swedish Church, 21 St Georges Road, Toorak
Content: Since 1956, the Swedish Church is located in Toorak House (formerly Victoria’s Government House). This beautiful old building, built in 1849, is situated in a lovely garden with huge oak trees and a swimming pool. Swedish Style guests will experience a Swedish Church Service followed by traditional Swedish coffee and cinnamon rolls, while listening to the Scandinavian Choir.
Admission: Service free, coffee & cake at own expense

Funkis Kubb tournament

Sydney

Date: Wednesday, March 16, 2005
Time: 5pm to 7.30pm
Venue: Outside Funkis Bondi
Content: Invented by the Swedish Vikings, Kubb is a fun outdoor social game for everybody. The game is fast growing in popularity in Australia so do not miss this opportunity to try it first before your friends do. Mingle with Swedish designers and enjoy some Swedish drinks and foods while socialising.
Admission: Free

Swedish Pub evening

Sydney

Date: Wednesday, March 16, 2005
Time: 6pm to 8pm
Venue: The Oaks Hotel, Cnr Military & Ben Boyd Road, Neutral Bay
Content: A relaxed evening with Swedish food, music and networking with guests of Swedish Style and members of the Swedish Australian Chamber of Commerce
Admission: Free

Roof Top Party

Sydney

Date: Wednesday, March 23, 2005
Time: 6pm to midnight
Venue: The Manahattan Roof Top Bar, The East Village, 234 Palmer St, East Sydney
Content: Swedish Style in Sydney will finnish off with a Swedish roof top party overlooking the city, hosted by Young Professionals - the Swedish Australian Chamber of Commerce - for other European Chambers, guests of Swedish Style and the Swedish Australian Chamber of Commerce.
Admission: $25 includes 2 drinks and canapees, RSVP by 1 March

Booking details
Entry to seminars, concerts and exhibitions are free of charge, but seat reservation at seminars and concerts is recommended by calling 03 9301 6503 or visiting the official website


For more information, visit

www.swedishstyle.com.au