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:: Spotlight :: 2007 Sydney International Beauty Expo

By: Carmine Pascuzzi

Celebrity make-up artist to the stars, Linda Jefferyes, is heading to Sydney to share her talent and expertise with Australia’s beauty professionals at one of the country’s largest beauty industry events - the 2007 Sydney International Beauty Expo, from August 11-12 at the Sydney Convention and Exhibition Centre, Darling Harbour.

After a highly acclaimed presentation at Melbourne International Beauty Expo held earlier this year, Jefferyes will make an exclusive appearance at the Sydney Expo on Saturday, August 11, 2007, showcasing the tricks of her trade and revealing her many beauty secrets of the stars.

Drawing on her experience as make-up creative director for Fashion Week 2007 on behalf of Alex Perry, Scanlan and Theodore, Alice McCall, Lisa Ho, Zimmermann and Collette Dinnigan, and working with the likes of Liz Hurley, Eva Longoria and Kylie Minogue, Jefferyes’ demonstration will explore the very latest trends and techniques in make-up products and applications.

Visitors can also discover SPA in 2007 with the Sydney International Beauty Expo offering a first class experience of the latest trends and innovations in spa technology and techniques.

The Nail Bar will be introduced in Sydney - an innovative new demonstration area featuring large plasma screens where visitors get a detailed view of the latest nail techniques and watch the artists hard at work.

A brand new demonstration stage will also feature at the Expo where visitors can watch, learn and interact with the experts. This fabulous demonstration stage will feature full seating and live camera-to-plasma screens allowing visitors to watch and enjoy in comfort a variety of demos from leading industry exhibitors.

The Expo will be open between 9.00am and 6.00pm daily.

Enquiries for exhibition space - Jessica Robbins, Reed Exhibitions; Phone: 02 9422 2933


**Updata as at August 7, 2007**

The Sydney International Beauty Expo will unveil its latest development. Over 30 spa and skincare companies will fill Hall 1 along with new specialised Spa Treatment Areas showcasing new products, innovations and advancements in spa technologies, and live demonstrations by spa professionals.

Sponsored by leading international brands Pevonia and Dermalogica, the new Spa Treatment Areas will feature live demonstrations every 30 minutes throughout the two day expo. These practical sessions are designed to educate spa and beauty professionals about the benefits, features and trends of new and innovative spa techniques.

Visitors can see Pevonia’s new MyoxyCaviar Tri-Phase Treatment in this exciting new area. Ideal for men or women, this treatment’s powerful nutritive substances, applied in three stages, strengthens elasticity, smoothes wrinkles and provides immediate radiance.

Dermalogica will reveal its new 20 minute MicrozoneSM targeted skin treatments which focus intensively on one area with a choice of exfoliation, extraction or revitalisation. Dermalogica will also introduce its professional Body Therapy products inspired by 14th century Thai Therapy. Each treatment effectively targets every skin condition for significant results, while also keeping the body warm and comfortable.

You can experience Spa at Sydney International Beauty Expo:
Sydney Convention and Exhibition Centre
Darling Harbour, Sydney
Saturday, August 11 - Sunday, August 12, 2007
9.00am - 6.00pm daily

For more information, visit